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Master of Science in Marketing
Master of Science in Marketing (full-time)

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.
Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.
Program details





Financial Aid & Scholarships
Program features
Marketing theory
Gain the skills to deeply understand market dynamics, analyze detailed customer profiles, and design targeted customer experience strategies driven by real-time feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Choose between the 9- or 12-month program
Complete your full-time marketing degree in 9 or 12 months. The 9-month program offers a 30-credit accelerated format and is designed to align with major employment cycles in the United States and abroad, helping you transition into career and leadership opportunities without delay. The 12-month program is ideal for those looking to gain a 36-credit degree.

"The Marketing program was the perfect fit for me, combining my background in statistics with a data-driven approach to business strategy. The hands-on learning from professors with real industry experience gave me the practical skills to stand out in my career, ultimately helping me become the youngest Human Resources Director at Neusoft Group. Through Carey's strong alumni network, I gained invaluable mentorship and connections that have supported my professional growth. The program's focus on agile learning, innovation, and presentation skills has been key in my success, from leading AI-driven HR initiatives to speaking in front of thousands of people."
Teng Xinyang (Marketing ’17)
Human Resource Director at Neusoft Group (Shanghai)
Johns Hopkins in D.C.
Carey Business School’s Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
Explore all that Carey’s new Washington, D.C. home has to offer
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- 719 average GMAT (10th Edition)
- 336 average GRE
- 62% female / 38% male
- 3.54 average undergraduate GPA
- < 1 average years of full-time work experience
- 6 countries represented
- 23 average age
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
Curriculum
The full-time Master of Science in Marketing program is STEM-designated and offers a concentration in Marketing Analytics to build advanced skills in market theory, data analytics, and real-world application. The curriculum prepares you to make data-driven decisions that drive marketing success.

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”
Dev Goyal, MS in Marketing '23
Business Planning & Analysis Analyst, Medifast
The latest edition of the Carey Business School University Catalog is available.
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What is an MS degree in marketing?
The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.
Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.
Required courses (24 credits):
Business foundations (6 credits)
- Business Communication
- Business Leadership and Human Values
- Statistical Analysis
Functional core (10 credits)
- Consumer Behavior
- Marketing Management
- Marketing Research
- Social Media Analytics
- Strategic Market Intelligence
STEM courses (8 credits)
- Customer Analytics
- Data Analytics
- Marketing Strategy
- Pricing Analysis
Electives (12 credits)
Students choose 6 courses from the following:
- Accounting and Financial Reporting
- Advanced Behavioral Marketing
- AI in Marketing
- Branding and Marketing Communications
- Business Law
- Business-to-Business Marketing and Channel Strategy
- Data Visualization
- Designing Experiments
- Integrated Digital Marketing
- New Product Development
- Python for Data Analysis
- Retail Analytics
- Sales Force Management
- One Carey elective of your choice
Program Comparison
- In-person, 1 year, Washington, D.C. or Baltimore, STEM-designated
- Early career professionals, recent graduates
- Concentration in marketing analytics
- Marketing in the digital age, solutions to business challenges
- In-person, Washington, D.C., 2 years, STEM-designated
- Two optional specializations: Analytics, Leadership, and Innovation and Health, Technology, and Innovation
- Business foundations and immediate impact
- Hands-on experiences including signature Innovation Field Project
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Baltimore Marketing Agency Trek
Carey marketing students participated in the Baltimore Marketing Agency Trek on November 14, 2024. The experience brought students to two local marketing agencies: Media Works and Weber Shandwick. The day began at Media Works, where students engaged in a panel discussion with industry professionals and learned about opportunities and events with the American Advertising Federation and American Marketing Association. The group then visited Weber Shandwick and learned about award-winning campaigns, discussed case studies for large brands such as Pop-Tarts and Maryland Department of Transit, and networked with employees during a happy hour with all Weber Shandwick employees. Students left inspired by the insights and connections gained throughout the trek.
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
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Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)
- Baltimore Jazz Alliance
- Bloomberg
- Children’s Hospital of Philadelphia
- IBM
- Johnson & Johnson
- Kraft Heinz
- Lenovo
- L’Oreal
- MARS
- Medifast
- Nestle
- Proctor & Gamble (P&G)
- Tiffany & Co.
- Unilever
- World Financial Group
Titles (sample):
- Account Supervisor
- Board Development Specialist
- Business Development
- Data Analyst
- Digital Marketing Manager
- Marketing Director
- Marketing Manager
- Product Manager
- Research Analyst
- Sales and Marketing Executive
- Senior Product Manager
Attend an event
Carey Business School offers admissions events for prospective students to connect with our admissions team. Through online sessions and in-person regional events, the Carey team is here to answer your questions and support your business school journey.
Connect with a Carey student or alum
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.
Master of Science in Finance
Master of Science in Finance (full-time)

To become a financial leader, understanding how money and markets interact is only the beginning. With the Master of Science in Finance and the STEM-designated concentration in financial econometrics, harness financial econometrics for innovative business solutions.
Gain the computational, statistical, and econometric skills for strategic financial decision making. The Master of Science in Finance program with a STEM-designated concentration in financial econometrics provides a strong theoretical and practical foundation in the analysis of complex financial instruments, portfolio allocation, risk management, corporate finance and company valuation. With a significant portion of the curriculum dedicated to the CFA Institute’s Candidate Body of Knowledge, become an expert in your field while preparing for your CFA exams.
Program Details





Financial Aid & Scholarships
Program Features
Financial econometrics
Learn to design and implement data-driven decision-making frameworks for portfolio management, risk modeling, market forecasting, and corporate financial strategy—bridging theory with practice through projects that reflect the complexity of today’s financial markets. With a focus on hands-on analytics, coding, and advanced data visualization, you’ll graduate ready to lead in a finance industry increasingly shaped by data science and artificial intelligence.
STEM-designated curriculum
The STEM-designated curriculum, which offers an Optional Practical Training STEM Extension benefit, equips you with the hands-on experience needed to drive strategic decision-making in a rapidly evolving landscape.
Choose between the 9-, 12-, or 15-month program
Complete your full-time finance degree in 9-, 12-, or 15-months. The 9-month program offers a 30-credit accelerated format without the financial econometrics concentration. The 12-month, 36-credit program with the financial econometrics concentration is ideal for students who want to complete their degree in one year and enter the workforce quickly. The 15-month, 36-credit program also includes the financial econometrics concentration, allowing students to gain practical experience in the summer term instead of taking Carey courses. Visit our FAQ page to learn more about the 9-, 12-, or 15-month options.
Preparation for the CFA exam
A significant portion of the curriculum is dedicated to the CFA Institute’s Candidate Body of Knowledge, preparing you to sit for the CFA exams and contributing to student successes like the first place win at the 2025 CFA Financial Career Accelerator in China.
Johns Hopkins in D.C.
Carey Business School’s new Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
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- 720 average GMAT (10th Edition)
- 335 average GRE
- 41% female / 59% male
- 3.52 average undergraduate GPA
- < 1 average years of full-time work experience
- 7 countries represented
- 23 average age
Investing in a Johns Hopkins Master’s in Finance paid off for Nnadozie Ekeocha (MSF ’18).
Curriculum
At Johns Hopkins Carey Business School, we equip our students with the quantitative and leadership skills they need to analyze data, learn from it, and impact the long-term sustainability of businesses around the world. The Master of Science in Finance program is grounded in financial theory, fostering critical and creative thinking to help you analyze data, drive change, and confidently navigate financial markets. You can apply to complete your degree at either our Baltimore or Washington, D.C. location.
The latest edition of the Carey Business School University Catalog is available.
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Required courses
Business foundations (6 credits)
- BU.120.601 Business Communication
- BU.131.601 Business Leadership and Human Values
- BU.510.601 Statistical Analysis
Functional core (12 credits):
- BU.210.620 Accounting and Financial Reporting
- BU.231.620 Corporate Finance
- BU.232.710 Derivatives
- BU.230.620 Financial Modeling and Valuation
- BU.232.720 Fixed Income
- BU.232.701 Investments
STEM courses (8 credits) - Only included in 36-credit, 12 or 15-month programs
- BU.232.610 Computational Finance
- BU.232.640 Empirical Finance
- BU.232.620 Linear Econometrics for Finance
- BU.232.630 Non-Linear Econometrics for Finance
Electives (8 credits):
Students choose four courses from the following:
- BU.231.790 Advanced Corporate Finance
- BU.232.790 Advanced Hedge Fund Strategies
- BU.232.750 Advanced Portfolio Management
- BU.520.710 AI Essentials for Business
- BU.220.620 Business Microeconomics
- BU.232.650 Continuous Time Finance
- BU.231.720 Corporate Governance
- BU.232.770 Cryptos and Blockchain
- BU.232.725 Emerging Markets
- BU.233.730 Entrepreneurial Finance
- BU.230.750 Financial Crises and Contagion
- BU.231.710 Financial Institutions
- BU.232.715 Financial Stability
- BU.210.650 Financial Statement Analysis
- BU.232.755 FinTech and Financial Innovation
- BU.232.745 Introduction to Angel & Venture Investing
- BU.232.775 Machine Learning for Finance
- BU.220.610 The Firm and the Macroeconomy
- BU.230.730 Managing Financial Risk
- BU.231.740 Mergers and Acquisitions
- BU.232.760 Private Equity
- BU.232.780 The Student Managed Investment Fund
- BU.232.730 Wealth Management
- Carey Elective of Choice
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Our finance program is at the forefront of AI-driven transformations in finance, preparing you for the future by integrating cutting-edge AI tools into the coursework. Carey’s faculty have introduced Retrieval-Augmented Generation (RAG) and Agentic AI into required and elective courses, allowing students to leverage these technologies in their final projects and ensuring they develop the technical and analytical expertise to navigate the evolving financial landscape. Student feedback highlights AI’s critical role in financial analysis, noting these tools enhance data extraction and organization, significantly improving work efficiency.
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The Student Managed Investment Fund course offers students the opportunity to learn real-world investment management techniques through hands-on experiences managing real assets. Students work collaboratively in small teams to carry out investment research, make trade recommendations, and execute trades approved by their student-run investment committee.
This application-based course approaches investment management from a practitioner’s perspective, covering both necessary quantitative tools and qualitative decision-making processes. Students will review the theoretical foundation of investments, practical applications in managing investment portfolios, and ethical decision-making practices. This advanced experiential learning program helps students acquire “job-ready” skills for the investment management industry.
Contact your Academic Advisor with questions.
Program comparison
- 9-, 12-, or 15-month program options, STEM-designated
- In-person, Washington, D.C. or Baltimore
- Concentration in financial econometrics
- Strong preparation for the CFA exams
- In-person, Washington, D.C., 2 years, STEM-designated
- Two optional specializations: Analytics, Leadership, and Innovation and Health, Technology, and Innovation
- Business foundations and immediate impact
- Hands-on experiences including signature Innovation Field Project
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
-
Program graduates are working in a variety of industries including investment analysis and portfolio management. Here are just a few organizations where alumni are making an impact.
Companies (sample):
- Deloitte
- Ernst & Young
- Exelon Corporation
- Geico
- Huawei
- Johns Hopkins University
- Johnson & Johnson
- Legg Mason
- Morgan Stanley
- PriceWaterhouseCoopers (PwC)
- Robert Half
- United Nations
- Wells Fargo
Titles (sample):
- Accountant
- Business analyst
- Business development
- Chief financial officer
- Consultant
- Corporate finance manager
- Credit analyst
- Financial advisor
- Financial analyst
- Global market officer
- Macroeconomic analyst
- Portfolio analyst
- Senior risk advisor
Attend an event
Carey Business School offers admissions events for prospective students to connect with our admissions team. Through online sessions and in-person regional events, the Carey team is here to answer your questions and support your business school journey.
Connect with a Carey student or alum
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.
Part-time Master of Science in Real Estate and Infrastructure Program and Application Overview
Visit Carey
Visit Carey

Admissions

Explore the dynamic Carey community through a selection of in-person, on the road, and virtual opportunities. Experience firsthand what it’s like to be a student in Baltimore or Washington, D.C. at Carey Business School by visiting us in-person. If you can’t make it to Carey in-person, attend a virtual information session, take a look at our locations via our virtual tour, or visit us on the road at a location closer to you. We will be participating or hosting events worldwide.
Whether you join us in-person, online, or on the road, you will have the opportunity to learn more about our programs, the application process, financial aid, the unwavering support Carey provides you throughout your time as a student, and more. You will also learn about the teams you’ll work with during your time at Carey, such as Career & Life Design and Experiential Learning. Continue to check this page as we regularly add new visit opportunities.
Ways to connect with Carey
Please note: Event attendance has no bearing on an applicant’s admission decision, nor does it qualify an applicant to receive an application fee waiver. While we encourage prospective students to attend our admissions events, webinars, and information sessions to learn more about our program and the Carey community, these events do not provide an opportunity to waive the application fee.
About Our Locations

Baltimore, MD
Baltimore’s Harbor East neighborhood was once the city’s industrial heart but has now emerged as a direction setter for business in Baltimore - from established firms to newly relocated ventures and thriving startups. This also makes it the ideal location to pursue a graduate business education and start the next phase of your career. Your future, built here.
Washington, D.C.
Carey Business School’s new D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.