Digital Marketing Certificate
Designed to meet the demands of professionals in the changing field of marketing, the Digital Marketing Certificate curriculum provides students with a strong foundation in marketing knowledge and analytical skills.
Designed to meet the demands of professionals in the changing field of marketing, the Digital Marketing Certificate curriculum provides students with a strong foundation in marketing knowledge and analytical skills.
Program details
Financial Aid & Scholarships
Program features
Flexible format
Our flexible format allows you to balance your busy lifestyle with a schedule that works for you. Complete this certificate in less than one year, or take as long as three years to complete.
Online learning
Learn at the pace and style that works best for you with traditional and project-based courses offered in an interactive online format.
Marketing foundations
Equip yourself with cutting-edge marketing techniques to identify, understand, and cultivate relationships with customers in a digital environment.
Transferable credits
Should you choose to continue your education and apply for an MBA or MS degree, you can transfer up to 12 credits earned in this program.
Curriculum
Designed to meet the demands of professionals in the changing field of marketing, the Digital Marketing Certificate curriculum provides students with a strong foundation in marketing knowledge and analytical skills. Most courses have a strong hands-on learning experience, with in-class examples and group projects.
The latest edition of the Carey Business School University Catalog is available.
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The Digital Marketing graduate certificate focuses on developing cutting-edge marketing skills and insights to successfully lead business and marketing operations.
Certificate requirements
Students are required to complete the Digital Marketing graduate certificate within three years. The certificate consists of six courses (12 credits). All courses are two credits.
Required courses
- BU.420.710 Consumer Behavior
- BU.410.620 Marketing Management
Electives (choose four)
- BU.420.720 Customer Relationship Management
- BU.460.700 Integrated Digital Marketing
- BU.410.601 Marketing Research
- BU.450.750 Marketing Strategy
- BU.450.765 Social Media Analytics
Program Comparison
- 12 credits
- Complete certificate in 1 to 3 years
- Online, flexible format
- Asynchronous and/or fully synchronous courses
- 30 credits
- Complete your degree in two years
- Online, flexible format
- Curriculum includes blend of traditional and project-based courses
- 54 credits
- Complete your degree in two years
- Online, flexible format
- Asynchronous and/or fully synchronous courses