Stay ahead in a digital-first marketplace. The part-time Master of Science in Marketing program blends insights in consumer behavior, analytics, strategy, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.
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Master of Science in Marketing
Understanding the digital economy
Details
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Fall, Summer, Spring Terms -
Part-time -
Online -
2-3 years -
30 Credits -
$2,060/credit**See full costs details. All students are considered for scholarships.
Benefits & Highlights
- Keep working while you grow: Earn your degree in a flexible format that fits your career and helps move you forward
- Stay ahead in the digital age: Build skills in analytics, consumer behavior, strategy, and emerging technologies to make smarter marketing decisions
- Invest in what’s next: Take the next step in your career with access to scholarships of up to $25,000
Who Should Apply
The part-time MS in Marketing program is designed for working professionals interested in marketing in the digital age, marketing analytics, and solving business challenges
Connect with a recruiter
Our recruiters are here to help you every step of the way with questions about the application process, curriculum, or how the part-time MS in Marketing program fits your career goals.
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Curriculum
The part-time Master of Science in Marketing curriculum is 30 credits. Students complete 16 credits of core courses, building a strong foundation in marketing, analytics, and consumer behavior.
Core curriculum
REQUIRED COURSES
The marketing program’s curriculum taught by Carey faculty combines courses in analytics, strategy, behavior, and quantitative methods, equipping students with core marketing principles and emerging technologies like AI in marketing.
- Business Communication
- Business Leadership and Human Values
- Consumer Analytics
- Consumer Behavior
- Marketing Management
- Marketing Research
- Social Media Analytics
- Statistical Analysis
- Strategic Market Intelligence
Customize your experience
ELECTIVES
The program has electives for students pursuing diverse careers. Our graduates have worked in fields such as technology, consumer goods, automobile manufacturing, cosmetics, financial institutions, and more.
Advantages of a Marketing degree
As new technologies, trends, and shifts in consumer behaviors evolve, you’ll stay ahead. The marketing program prepares you with specialized knowledge across all areas of marketing. Refine the techniques that are critical for success in this lucrative and influential industry.
Beyond the classroom
Industry Treks
Baltimore Marketing Agency Trek
Carey students have the opportunity to participate in one-day site visits that take them to some of the world’s leading organizations. Marketing students have visited organizations including Media Works and Weber Shandwick, engaging in panel discussions to learn about their award-winning campaigns.
”Concepts in class are applicable to my work and help me understand the motivations of my colleagues in brand management. I support them in procurement."
Katherine
Robinson
Marketing ’25
Brand Building Purchase Manager
Proctor & Gamble
Admissions
Applicants are evaluated based on career goals, academic and/or professional background, and their ability to contribute to the cohort.
Students have access to various financial aid and scholarships options, making your academic and career goals more attainable.
Financial aid opportunities:
- Merit-based scholarships
- Private scholarships
- Employer tuition assistance
- Private loans
- State or federal aid
- Completed online application
- Résumé (one page)
- Two essays
- One professional recommendation
- Official transcript(s)
- TOEFL IBT/IELTS/PTE/DET score (required for non-U.S. citizens whose undergraduate degree was not taught in English)
- GMAT or GRE score (optional)
- $100 nonrefundable application fee
Submit your application through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and choose the upcoming fall term, then upload all required materials. Once we receive your completed application, our team will review your file and follow up with you on next steps.
More about the part-time MS in Marketing application process
Application deadlines
| Application round | Candidate deadline | Decision release | Deposit deadline |
|---|---|---|---|
| Round 1 | October 7th 2026 | Rolling | 4 weeks |
| Round 2 | November 11th 2026 | Rolling | 4 weeks |
| Round 3 | December 9th 2026 | Rolling | 4 weeks |
Happening at Carey
Connect with a Carey Ambassador
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