Advance your marketing career with this flexible format specialized master’s program.
Take courses online, in person, or a combination of both with world-class faculty. With a blend of synchronous (real-time) and asynchronous (anytime) learning activities, pursue your next step on your time.
Location
Baltimore, MD or Online
Length
2 years, 36 credits
STEM Designated
STEM Designated
Interior Description
Earn your part-time MS in Marketing to build in-depth knowledge and the hands-on skills to implement targeted strategies in today’s rapidly evolving marketplace. Manage brand audits, assess brand equity, and develop innovative branding strategies for the products and services you’re passionate about. Hone your skills and quickly advance your career within a flexible format.
Whether you’re looking to advance your career or transition into marketing, you will gain in-depth knowledge and hone the marketing foundations needed to create and implement targeted strategies in today's rapidly evolving marketplace.
GMAT/GRE not required
The GMAT or GRE is not required. However, if you would like to submit a GMAT or GRE test score to enrich your application, you are welcome to do so within the application. Bachelor’s degree required.
Johns Hopkins ecosystem
Uniquely positioned within the Johns Hopkins ecosystem, this program equips you with insights and marketing skills tailored to the complexities of the health care industry.
Flexible format
The fully online, flexible format allows you to complete the program while continuing your personal and professional obligations. Create a schedule that works for you.
At Johns Hopkins Carey Business School, our MBA and specialized Master of Science programs are designed for students to advance business skills and thrive in the rapidly changing global market.
70% female / 30% male
3.44 average undergraduate GPA
3.5 average years of full-time work experience
28 average age
“The concepts I’m learning in class are directly applicable to my work. Every day, I work with brand managers, and the concepts and key terms I’m learning help me understand the motivations of my colleagues in brand management as I support them in procurement. And as I execute contracts between brands and their agency partners, it helps to have knowledge regarding the language used on those documents.”
Katherine Robinson, MS in Marketing '25 Brand Building Purchases Manager, Procter & Gamble
Curriculum
The part-time Master of Science in Marketing degree is a fully online program that allows you to complete the program in as little as two years while maintaining your personal and professional obligations. As a student in the program, you will test, apply, and master breakthrough marketing ideas ahead of the industry.
The latest edition of the Carey Business School University Catalog is available.
Learn to use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing strategy process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more.
Required courses (16 credits):
Business foundations (3 courses, 6 credits)
BU.120.601 Business Communication
BU.131.601 Business Leadership and Human Values
BU.510.601 Statistical Analysis
Functional core (5 courses, 10 credits)
BU.420.710 Consumer Behavior
BU.410.620 Marketing Management
BU.410.601 Marketing Research
BU.450.765 Social Media Analytics
BU.450.750 Strategic Market Intelligence
Electives* (Choose 7 courses, 14 credits):
BU.210.620 Accounting and Financial Reporting
BU.420.730 Advanced Behavioral Marketing
BU.430.710 Branding and Marketing Communications
BU.132.601 Business Law
BU.460.710 Business-to-Business Marketing and Channel Strategy
BU.450.760 Customer Analytics
BU.420.720 Customer Relationship Management
BU.510.650 Data Analytics
BU.450.630 Designing Experiments
BU.460.700 Integrated Digital Marketing
BU.450.710 Marketing Strategy
BU.460.730 New Product Development
BU.450.740 Retail Analytics
BU.430.740 Sales Force Management
One Carey elective of your choice
*Not all electives are offered online each year. Consult with your academic advisor for more details.
Signature experiences
Body Text
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
Working professionals, career switchers, upskilling
Marketing theory, qualitative and quantitative research methods
Marketing foundations to create and implement targeted strategies
Flexible MBA
Fully online, 2-6 years with optional in-person experiences
Working professionals, career switchers, leadership development
Broader business foundations in leadership, marketing, AI, finance, operations
Customizable with choice of eight specializations
Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Carey Business School hosts various admissions events for prospective students to meet with members of our admissions team. Explore the Carey community through in-person and virtual visits, online information sessions, and regional and international events to experience firsthand what it’s like to be a Carey student. The Carey team will be ready to answer your questions and support your business school journey.
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.
