Master of Science in Marketing (part-time)

You will use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing planning process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more. Part-time students may also choose to take courses on-site or online.

Online courses feature mostly asynchronous learning activities with a few recommended or required synchronous (real-time) activities. Students will select a preferred mode of study upon application. Students should review the technical requirements for online courses before applying.

Required Courses (18 credits)*

Business Foundations (12 credits)

• BU.210.620 Accounting and Financial Reporting
• BU.120.601 Business Communication*
• BU.131.601 Business Leadership and Human Values
• BU.132.601 Business Law
• BU.410.620 Marketing Management
• BU.510.601 Statistical Analysis

*Online sections of Business Communication require students to attend an in-person residency at the Baltimore campus in order to complete the 8-week course.

Functional Core (6 credits)

• BU.420.710 Consumer Behavior
• BU.410.601 Marketing Research
• BU.450.710 Marketing Strategy

Electives (18 credits)

**Students choose 9 courses from the following:

• BU.420.730 Advanced Behavioral Marketing
• BU.430.710 Branding and Marketing Communications
• BU.520.601 Business Analytics
• BU.460.710 Business-to-Business Marketing and Channel Strategy
• BU.450.760 Customer Analytics
• BU.420.720 Customer Relationship Management
• BU.510.650 Data Analytics
• BU.450.630 Designing Experiments
• BU.460.700 Integrated Digital Marketing
• BU.460.730 New Product Development
• BU.430.720 Pricing Analysis
• BU.450.740 Retail Analytics
• BU.430.740 Sales Force Management
• BU.450.765 Social Media Analytics
• BU.450.750 Strategic Market Intelligence

**Not all electives are offered online each year. Consult with your academic advisor for more details.