Master of Science in Marketing (part-time)
Build in-depth knowledge and the hands-on skills you need to create and implement targeted strategies in today's rapidly evolving marketplace with a marketing master's degree.
GMAT/GRE waivers and merit scholarships available
GMAT/GRE waivers and merit scholarships are available for those with strong academic credentials.
Learn the most relevant skills to manage brand audits, assess brand equity, and develop innovative branding strategies for the products and services you're passionate about with a master's in marketing.
Flexible learning schedule
Our online master’s degree programs allow you to choose a schedule that fits your busy lifestyle and participate in courses that feature synchronous (real-time) and asynchronous (anytime) activities.
- 50 percent female / 50 percent male
- 100 percent of students are from the U.S.
- 3.10 average undergraduate GPA
Interested in a full-time option?
With a focus on data and analytics, the full-time Master of Science in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility to lead corporate, nonprofit, or government marketing strategies.
The fully online, flexible format allows you to complete the program in as little as two years while maintaining your professional obligations. As a student in the part-time Master of Science in Marketing degree program, you will test, apply, and master breakthrough marketing ideas ahead of the industry.
The student handbook provides access to information about services and resources for students as well as policies and procedures.
The 2022 edition of the Carey Business School University Catalog is available.
The part-time Master of Science in Marketing program will prepare you to excel in a digital, global, and start-up environment. Learn to use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing strategy process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more. Part-time students may also choose to take courses on-site or online.
Online courses feature mostly asynchronous learning activities with a few recommended or required synchronous (real-time) activities. Students will select a preferred mode of study upon application. Students should review the technical requirements for online courses before applying.
Required Courses (18 credits)*
Business Foundations (12 credits)
- BU.210.620 Accounting and Financial Reporting
- BU.120.601 Business Communication*
- BU.131.601 Business Leadership and Human Values
- BU.132.601 Business Law
- BU.410.620 Marketing Management
- BU.510.601 Statistical Analysis
*Online sections of Business Communication require students to attend an in-person residency at the Baltimore campus in order to complete the 8-week course.
Functional Core (6 credits)
- BU.420.710 Consumer Behavior
- BU.410.601 Marketing Research
- BU.450.710 Marketing Strategy
Electives (18 credits)
**Students choose 9 courses from the following:
- BU.420.730 Advanced Behavioral Marketing
- BU.430.710 Branding and Marketing Communications
- BU.520.601 Business Analytics
- BU.460.710 Business-to-Business Marketing and Channel Strategy
- BU.450.760 Customer Analytics
- BU.420.720 Customer Relationship Management
- BU.510.650 Data Analytics
- BU.450.630 Designing Experiments
- BU.460.700 Integrated Digital Marketing
- BU.460.730 New Product Development
- BU.430.720 Pricing Analysis
- BU.450.740 Retail Analytics
- BU.430.740 Sales Force Management
- BU.450.765 Social Media Analytics
- BU.450.750 Strategic Market Intelligence
**Not all electives are offered online each year. Consult with your academic advisor for more details.
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning outside the classroom.
Carey career coaches are committed to providing opportunities for you to build professional skills and competencies essential for a successful career search.
Program graduates are working in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
- Proctor & Gamble
- Kraft Heinz
- Tiffany & Co.
- Marketing Analyst
- Account Supervisor
- Digital Marketing Manager
- Senior Product Manager
Student and faculty spotlight
career outcomesCarey grad winning in NFL
career outcomesFor Jorge Escalante (’18 Marketing), success comes from continents, Carey, and commerce
Want to read more?
At A Glance
Tuition & Fees
There are numerous options for financing your education including scholarships, loans, and payment plans available to those who qualify. Learn more.
Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.
Make sure to review our GMAT/GRE Test Waiver Policies.
See All Application Deadlines
We understand the challenges some applicants are facing in completing their applications. As such, we will work with you individually to ensure your application is complete. Please reach out to an admissions officer for assistance.
The MS in Real Estate and Infrastructure part-time program is only available with fall and spring start terms.
Fall 2023 Application Deadline
Deadlines Round 1 Round 2 Round 3 Candidate deadline May 3, 2023 June 1, 2023 July 5, 2023 Decision release Rolling Rolling Rolling Deposit deadline 4 weeks 4 weeks 4 weeks
Tuition and fees
- Tuition - $1,800 per credit
- Application fee - $100
- Connect with financial aid
In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.