Master of Science in Marketing (part-time)

Program Features

The skills you need

Builds in-depth knowledge and the hands-on skills you need to create and implement targeted strategies in today's rapidly evolving marketplace.

Advance your career

Empowers you to hone skills needed to advance quickly in your careers within a flexible format.

Branding for the future

Equips you with the tools to manage brand audits, assess brand equity, and develop innovative branding strategies for the products and services you're passionate about.

Online courses

Features online courses taught by the same world-class faculty who develop the curriculum and course content, as well as features both synchronous (real-time) and asynchronous (anytime) learning activities.

At Johns Hopkins Carey Business School, our MBA and specialized Master of Science programs are designed for students to advance business skills and thrive in the rapidly changing global market.

Learn about your class profile*

3.21 average undergraduate GPA
75 percent female / 25 percent male
3.88 average years of full-time work experience
100 percent of students from U.S.

*Fall 2020 incoming class

Interested in a full-time option?

With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

Explore our full-time program

Curriculum

Test, apply, and master breakthrough marketing ideas – ahead of the industry. The Master of Science in Marketing degree from Johns Hopkins Carey Business School harnesses the research firepower of the one of the most respected universities in the world while connecting multiple disciplines.

View student handbook

The student handbook provides access to information about services and resources for students as well as policies and procedures.

University Catalog

The 2021 edition of the Carey Business School University Catalog is available.

You will use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing planning process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more. Part-time students may also choose to take courses on-site or online.

Online courses feature mostly asynchronous learning activities with a few recommended or required synchronous (real-time) activities. Students will select a preferred mode of study upon application. Students should review the technical requirements for online courses before applying.

Required Courses (18 credits)*

Business Foundations (12 credits)

BU.210.620 Accounting and Financial Reporting
BU.120.601 Business Communication*
BU.131.601 Business Leadership and Human Values
BU.132.601 Business Law
BU.410.620 Marketing Management
BU.510.601 Statistical Analysis

*Online sections of Business Communication require students to attend an in-person residency at the Baltimore campus in order to complete the 8-week course.

Functional Core (6 credits)

BU.420.710 Consumer Behavior
BU.410.601 Marketing Research
BU.450.710 Marketing Strategy

Electives (18 credits)

**Students choose 9 courses from the following:

BU.420.730 Advanced Behavioral Marketing
BU.430.710 Branding and Marketing Communications
BU.520.601 Business Analytics
BU.460.710 Business-to-Business Marketing and Channel Strategy
BU.450.760 Customer Analytics
BU.420.720 Customer Relationship Management
BU.510.650 Data Analytics
BU.450.630 Designing Experiments
BU.460.700 Integrated Digital Marketing
BU.460.730 New Product Development
BU.430.720 Pricing Analysis
BU.450.740 Retail Analytics
BU.430.740 Sales Force Management
BU.450.765 Social Media Analytics
BU.450.750 Strategic Market Intelligence

**Not all electives are offered online each year. Consult with your academic advisor for more details.

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Signature Experiences

Experiential Learning

Career

alumni

JY Tian

View all alumni stories

The career development team is committed to providing opportunities for you to build professional skills and competencies that essential for a successful career search.

Students in this program have gone on to start or advanced their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. These are just some of the areas in the marketing industry where you can find and connect with Carey alumni in the Baltimore region, around the U.S., and across the globe.

Companies

Bloomberg
Daimler
IBM
Lenovo
Mars
Proctor & Gamble
Shell
Kraft Heinz
Tiffany & Co.
Unilever

Titles

Marketing Analyst
Account Supervisor
Digital Marketing Manager
Senior Product Manager

Download career data

Student and faculty spotlight

johns hopkins carey business school's Baltimore campus

alumni

Carey grad winning in NFL

As Chief Commercial Officer of the Miami Dolphins, Todd Kline has reached great heights in his...

johns hopkins carey business school baltimore campus in harbor east maryland

Article

Carey prof: Amazon and Whole Foods 'changes everything'

Want to read more?

View all faculty research View all featured stories

At A Glance

Program Details

Baltimore, MD or Online

Part Time

Online

See full-time option

2 years, 36 credits

Tuition & Fees

Tuition Cost

$1,650 per credit

Fees

$500

Financial Aid

There are numerous options for financing your education including scholarships, loans, and payment plans available to those who qualify. Learn more.

Deadlines

Summer 2021 | Round 2: May 5, 2021
Click here to find all application deadlines.

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Request Info

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Admissions

: Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.

Make sure to review our GMAT/GRE Test Waiver Policies.

Apply Request info

Below find the deadlines for the Master of Science in Marketing part-time program for the Spring 2021 term.

	ROund 1	Round 2
Candidate deadline	November 1, 2020	December 9, 2020
Decision deadline	Rolling	Rolling
Deposit deadline	4 weeks	4 weeks

See All Application Deadlines

Tuition - $1,650 per credit
Application fee - $100

Tuition and fees

Connect with financial aid

In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.

SEE ALL ADMISSIONS EVENTS