Master of Science in Marketing (part-time)

Program Features

The skills you need

Builds in-depth knowledge and the hands-on skills you need to create and implement targeted strategies in today's rapidly evolving marketplace.

GMAT/GRE waivers and merit scholarships available

GMAT/GRE waivers and merit scholarships are available for those with strong academic credentials.

Branding for the future

Equips you with the tools to manage brand audits, assess brand equity, and develop innovative branding strategies for the products and services you're passionate about.

Online courses

Features online courses taught by the same world-class faculty who develop the curriculum and course content, as well as features both synchronous (real-time) and asynchronous (anytime) learning activities.

At Johns Hopkins Carey Business School, our MBA and specialized Master of Science programs are designed for students to advance business skills and thrive in the rapidly changing global market.

Learn about our class profile*.

38 percent male / 63 percent female
3.20 average undergraduate GPA
7.4 average years of full-time work experience
100 percent of students from the U.S.

*Fall 2021 incoming class

Interested in a full-time option?

With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

Explore our full-time program

Curriculum

Test, apply, and master breakthrough marketing ideas – ahead of the industry. The Master of Science in Marketing degree from Johns Hopkins Carey Business School harnesses the research firepower of the one of the most respected universities in the world while connecting multiple disciplines.

View student handbook

The student handbook provides access to information about services and resources for students as well as policies and procedures.

University Catalog

The 2022 edition of the Carey Business School University Catalog is available.

You will use and design qualitative and quantitative research methods to gain customer insights, explore competitive economics and strategic intelligence during the marketing planning process, analyze primary and secondary data, build customer datasets, conduct advanced analytics, and more. Part-time students may also choose to take courses on-site or online.

Online courses feature mostly asynchronous learning activities with a few recommended or required synchronous (real-time) activities. Students will select a preferred mode of study upon application. Students should review the technical requirements for online courses before applying.

Required Courses (18 credits)*

Business Foundations (12 credits)

BU.210.620 Accounting and Financial Reporting
BU.120.601 Business Communication*
BU.131.601 Business Leadership and Human Values
BU.132.601 Business Law
BU.410.620 Marketing Management
BU.510.601 Statistical Analysis

*Online sections of Business Communication require students to attend an in-person residency at the Baltimore campus in order to complete the 8-week course.

Functional Core (6 credits)

BU.420.710 Consumer Behavior
BU.410.601 Marketing Research
BU.450.710 Marketing Strategy

Electives (18 credits)

**Students choose 9 courses from the following:

BU.420.730 Advanced Behavioral Marketing
BU.430.710 Branding and Marketing Communications
BU.520.601 Business Analytics
BU.460.710 Business-to-Business Marketing and Channel Strategy
BU.450.760 Customer Analytics
BU.420.720 Customer Relationship Management
BU.510.650 Data Analytics
BU.450.630 Designing Experiments
BU.460.700 Integrated Digital Marketing
BU.460.730 New Product Development
BU.430.720 Pricing Analysis
BU.450.740 Retail Analytics
BU.430.740 Sales Force Management
BU.450.765 Social Media Analytics
BU.450.750 Strategic Market Intelligence

**Not all electives are offered online each year. Consult with your academic advisor for more details.

Download fact sheet

Signature Experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to put your classroom learning to the test.

The career development team is committed to providing opportunities for you to build professional skills and competencies that essential for a successful career search.

Students in this program have gone on to start or advanced their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. These are just some of the areas in the marketing industry where you can find and connect with Carey alumni in the Baltimore region, around the U.S., and across the globe.

Companies

Bloomberg
Daimler
IBM
Lenovo
Mars
Proctor & Gamble
Shell
Kraft Heinz
Tiffany & Co.
Unilever

Titles

Marketing Analyst
Account Supervisor
Digital Marketing Manager
Senior Product Manager

Student and faculty spotlight

johns hopkins carey business school's Baltimore campus

career outcomes

Carey grad winning in NFL

As Chief Commercial Officer of the Miami Dolphins, Todd Kline has reached great heights in his...

johns hopkins carey business school baltimore campus in harbor east maryland

research

Carey prof: Amazon and Whole Foods 'changes everything'

Want to read more?

View all faculty research View all featured stories

Go beyond the classroom

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to put your classroom learning to the test.

At A Glance

Program Details

Baltimore, MD or Online

Part Time

Online

See full-time option

2 years, 36 credits

Tuition & Fees

Tuition Cost

$1,730 per credit

Fees

$500

Financial Aid

There are numerous options for financing your education including scholarships, loans, and payment plans available to those who qualify. Learn more.

Upcoming Deadlines

Summer 2023 | Round 2: March 1, 2023
See all application deadlines.

Download the Part-Time MS Marketing Program Fact Sheet

Apply

Request Info

Need your questions answered? Connect with Admissions.

Admissions

: Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.

Make sure to review our GMAT/GRE Test Waiver Policies.

Apply Request info

We understand the challenges some applicants are facing in completing their applications. As such, we will work with you individually to ensure your application is complete. Please reach out to an admissions officer for assistance.

Part-Time Summer 2023 Application Deadline

Deadlines	Round 1	Round 2	Round 3
Candidate deadline	February 1, 2023	March 1, 2023	April 5, 2023
Decision release	Rolling	Rolling	Rolling
Deposit deadline	4 weeks	4 weeks	4 weeks

See All Application Deadlines

Tuition - $1,730 per credit
Application fee - $100

Tuition and fees

Connect with financial aid

In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.

View upcoming live webinars