Master of Science in Marketing (full-time)
Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.
Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.
Program details
Financial Aid & Scholarships
Program features
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Solutions to business challenges
Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.
Johns Hopkins in D.C.
Carey Business School’s new D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
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- 76 percent female / 24 percent male
- 11 percent of students are from the U.S.
- 5 countries represented
- 667 average GMAT score
- 3.62 average undergraduate GPA
- 0.4 average years of full-time work experience
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
Curriculum
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing .
The student handbook provides access to information about services and resources for students as well as policies and procedures.
The latest edition of the Carey Business School University Catalog is available.
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What is an MS degree in marketing?
The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.
Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.
Required courses (24 credits):
Business foundations (8 credits)
- BU.520.601 Business Analytics
- BU.131.601 Business Leadership and Human Values
- BU.410.620 Marketing Management
- BU.510.601 Statistical Analysis
Functional core (16 credits)
- BU.420.710 Consumer Behavior
- BU.450.760 Customer Analytics
- BU.510.650 Data Analytics
- BU.410.601 Marketing Research
- BU.450.710 Marketing Strategy
- BU.430.720 Pricing Analysis
- BU.450.765 Social Media Analytics
- BU.450.750 Strategic Market Intelligence
Electives (12 credits):
Students choose 6 courses from the following:
- BU.420.730 Advanced Behavioral Marketing
- BU.210.620 Accounting and Financial Reporting
- BU.430.710 Branding and Marketing Communications
- BU.120.601 Business Communication
- BU.132.601 Business Law
- BU.460.710 Business-to-Business Marketing and Channel Strategy
- BU.420.720 Customer Relationship Management
- BU.450.630 Designing Experiments
- BU.460.700 Integrated Digital Marketing
- BU.460.730 New Product Development
- BU.510.615 Python for Data Analysis
- BU.450.740 Retail Analytics
- BU.430.740 Sales Force Management
Program comparison
- In-person classes
- Courses held in Baltimore, MD
- STEM-designated curriculum
- Complete your degree in one year
- Online, flexible format
- Asynchronous and/or fully synchronous courses
- Curriculum includes blend of traditional and project-based courses
- Complete your degree in two years
- In-person classes
- Courses held in Baltimore, MD
- STEM-designated curriculum
- Complete your degree in two years
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
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Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)
- Baltimore Jazz Alliance
- Bloomberg
- Children’s Hospital of Philadelphia
- IBM
- Johnson & Johnson
- Kraft Heinz
- Lenovo
- L’Oreal
- MARS
- Medifast
- Nestle
- Proctor & Gamble (P&G)
- Tiffany & Co.
- Unilever
- World Financial Group
Titles (sample):
- Account Supervisor
- Board Development Specialist
- Business Development
- Data Analyst
- Digital Marketing Manager
- Marketing Director
- Marketing Manager
- Product Manager
- Research Analyst
- Sales and Marketing Executive
- Senior Product Manager
Attend an event
Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.
Connect with a Carey student
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.