Master of Science in Marketing (full-time)

marketing masters degrees
Type
Full Time
Page Type
Description

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Location
Baltimore, Md.
Length
1 year, 36 credits
STEM Designated
STEM designated
Interior Description

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

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Program details

Financial Aid & Scholarships

There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify.

Program features

Marketing theory

Gain the skills to deeply understand market dynamics, analyze detailed customer profiles, and design targeted customer experience strategies driven by real-time feedback. 

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

STEM-designated curriculum

The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.

Solutions to business challenges

Master advanced analytical techniques to lead with insight, make informed strategic decisions, and navigate complex business challenges with confidence.


teng xinyang

"The Marketing program was the perfect fit for me, combining my background in statistics with a data-driven approach to business strategy. The hands-on learning from professors with real industry experience gave me the practical skills to stand out in my career, ultimately helping me become the youngest Human Resources Director at Neusoft Group. Through Carey's strong alumni network, I gained invaluable mentorship and connections that have supported my professional growth. The program's focus on agile learning, innovation, and presentation skills has been key in my success, from leading AI-driven HR initiatives to speaking in front of thousands of people."

Teng Xinyang (Marketing ’17)
Human Resource Director at Neusoft Group (Shanghai)


As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

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Curriculum

The full-time Master of Science in Marketing program is STEM-designated and offers a concentration in Marketing Analytics to build advanced skills in market theory, data analytics, and real-world application. The curriculum prepares you to make data-driven decisions that drive marketing success.


dev goyal

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”

Dev Goyal, MS in Marketing '23
Business Planning & Analysis Analyst, Medifast


University catalog

The latest edition of the Carey Business School University Catalog is available.

Program Comparison

  • In-person, 1 year, Washington, D.C. or Baltimore, STEM-designated
  • Early career professionals, recent graduates
  • Concentration in marketing analytics
  • Marketing in the digital age, solutions to business challenges
  • In-person, Washington, D.C., 2 years, STEM-designated
  • Two optional specializations: Analytics, Leadership, and Innovation and Health, Technology, and Innovation
  • Business foundations and immediate impact
  • Hands-on experiences including signature Innovation Field Project

Signature experiences

Body Text

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.


Attend an event

Carey Business School offers admissions events for prospective students to connect with our admissions team. Through online sessions and in-person regional events, the Carey team is here to answer your questions and support your business school journey. 

View Upcoming Live Webinars


Connect with a Carey student or alum

Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.

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