Launch a career in marketing and become a capable and confident professional who understands the digital economy. With a concentration in marketing analytics, you’ll graduate with knowledge of current and future trends, consumer behavior, and the psychology of persuasion.
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Full-time MS in Marketing (12-month)
Stand out in the fast-moving digital age
Details
-
Fall Term -
Full-time -
In-Person -
Baltimore, MD and Washington, D.C. -
12 Months -
36 Credits -
$94,500**See full costs details. All students are considered for scholarships.
Benefits & Highlights
- Learn marketing theory in the digital age
- Concentration in marketing analytics builds advanced skills in market theory, data analytics, and real-world application
- STEM-designated with a marketing analytics concentration.
- STEM designation provides an opportunity to apply for an Optional Practical Training extension
Who Should Apply
The full-time 12-month MS in Marketing program is designed for recent graduates and early career professionals looking to build expertise in digital marketing, marketing analytics, and real-world business challenges.
Connect with a recruiter
Our recruiters are here to help you every step of the way with questions about the application process, curriculum, or how the 12-month, full-time MS in Marketing program fits your career goals.
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Career & Life Design
Your career goals are our priority. From the time you step into the classroom through graduation and beyond, our students have access to career resources to help clarify goals, build critical skills, and connect with opportunities that align with their interests. And the results speak for themselves.
Career resources are embedded into the full-time MS in Marketing curriculum and program experience. The Career & Life Design team works closely with our full-time students to help you plan for and secure a post-graduation career. See how the Career & Life Design team works with our full-time specialized master’s students.
Admissions
Applicants are evaluated based on career goals, academic and/or professional background, and their ability to contribute to the cohort.
Students have access to various financial aid and scholarships options, making your academic and career goals more attainable.
Financial aid opportunities:
- Merit-based scholarships
- Private scholarships
- Employer tuition assistance
- Private loans
- State or federal aid
- Completed online application
- Résumé (one page)
- Two essays
- One professional recommendation
- Official transcript(s)
- TOEFL IBT/IELTS/PTE/DET score (required for non-U.S. citizens whose undergraduate degree was not taught in English)
- Recorded interview
- GMAT or GRE score (optional)
- $100 nonrefundable application fee
Submit your application through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and choose the upcoming fall term, then upload all required materials. Once we receive your completed application, our team will review your file and follow up with you on next steps.
More about the 12-month, full-time MS in Marketing application process
APPLICATION DEADLINES
| Deadlines | Round 1 | Round 2 | Round 3 | Round 4 |
|---|---|---|---|---|
| Candidate deadline | October 8, 2025 | January 14, 2026 | March 11, 2026 | May 20, 2026 |
| Decision release | December 3, 2025 | February 25, 2026 | April 22, 2026 | Rolling |
| Initial deposit deadline | January 14, 2026 | April 15, 2026 | May 13, 2026 | June 10, 2026 |
| Final deposit deadline | April 8, 2026 | May 20, 2026 | June 10, 2026 | N/A |
”The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure."
Dev
Goyal
Marketing ’23
Business Planning & Analysis Analyst
Medifast
Curriculum
The 12-month, full-time Master of Science in Marketing curriculum is 36 credits. Students complete 24 credits of core courses, building a strong foundation in marketing, analytics, and consumer behavior.
Core curriculum
REQUIRED COURSES
The marketing curriculum taught by our faculty blends consumer behavior, big data, analytics, and tech. Focused on marketing analytics, it prepares you to solve real-world challenges and lead in a data-driven global market.
- Business Communication
- Business Leadership and Human Values
- Consumer Analytics
- Consumer Behavior
- Data Analytics
- Marketing Management
- Marketing Research
- Marketing Strategy
- Pricing Analysis
- Social Media Analytics
- Statistical Analysis
- Strategic Market Intelligence
Financial Econometrics concentration courses (not required):
- Customer Analytics
- Data Analytics
- Marketing Strategy
- Pricing Analysis
Customize your experience
ELECTIVES
Customize your degree with electives in areas such as branding, business-to-business marketing, channel strategy, quantitative methods, and more.
Beyond the Classroom
Industry Treks
Baltimore Marketing Agency Trek
Carey students have the opportunity to participate in one-day site visits that take them to some of the world’s leading organizations. Marketing students have visited organizations including Media Works and Weber Shandwick, engaging in panel discussions to learn about their award-winning campaigns.
Tour the Hershey brand
Each year, Carey Business School’s marketing students travel to Hershey, Pennsylvania to explore marketing and branding at one of the world’s most iconic chocolate brands. Read more
Program FAQs
The 12-month program is ideal for those looking to gain a master’s degree in one year to enter the job force right away. This program is also ideal for those looking to pursue a second degree at Carey, obtaining two master's degrees in two years.
Yes, both program formats are STEM designated.
The 9- and 12-month versions of the program are each taught at both of our locations in Baltimore, MD and Washington, D.C. You will choose your preferred location when applying, but it is not guaranteed.
Full-time specialized master's students are required to attend classes in-person in fall, spring, and summer terms. Students who receive a full-time job offer related to their studies beginning in June or July (their final summer term) can provide that job offer to the Programs leadership team to request the ability to take summer classes remotely (synchronous online, meaning on a certain day of the week and at a certain time via Zoom live) in order to be able to accept that job offer. Requests will be denied for part-time or internship work. Requests are approved rarely, and only when there is space and capacity to do so. Students with a job offer are not guaranteed virtual classes in the summer term, and we highly recommend all students plan to be in-person for their summer courses. In the past, students have struggled to balance the rigorous full-time coursework with full-time employment. Only students in good academic standing will have requests reviewed. International students should contact the JHU Office of International Services at [email protected] to determine eligibility to work in the United States based on their visa.
Happening at Carey
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