Launch a career in marketing and become a capable and confident professional who understands the digital economy. With a concentration in marketing analytics, you’ll graduate with knowledge of current and future trends, consumer behavior, and the psychology of persuasion.
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Master of Science in Marketing
Stand out in the fast-moving digital age
Details
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STEM-Designated -
Fall Term -
Full-time -
In-Person -
Baltimore, MD and Washington, D.C. -
12 Months -
36 Credits -
$94,500**See full costs details. All students are considered for scholarships.
Benefits & Highlights
- Learn marketing theory in the digital age
- Concentration in marketing analytics builds advanced skills in market theory, data analytics, and real-world application
- STEM-designated with a marketing analytics concentration.
- STEM designation provides an opportunity to apply for an Optional Practical Training extension
Who Should Apply
The full-time 12-month MS in Marketing program is designed for recent graduates and early career professionals looking to build expertise in digital marketing, marketing analytics, and real-world business challenges.
Connect with a recruiter
Our recruiters are here to help you every step of the way with questions about the application process, curriculum, or how the 12-month, full-time MS in Marketing program fits your career goals.
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Admissions
Applicants are evaluated based on career goals, academic and/or professional background, and their ability to contribute to the cohort.
Students have access to various financial aid and scholarships options, making your academic and career goals more attainable.
Financial aid opportunities:
- Merit-based scholarships
- Private scholarships
- Employer tuition assistance
- Private loans
- State or federal aid
- Completed online application
- Résumé (one page)
- Two essays
- One professional recommendation
- Official transcript(s)
- TOEFL IBT/IELTS/PTE/DET score (required for non-U.S. citizens whose undergraduate degree was not taught in English)
- Recorded interview
- GMAT or GRE score (optional)
- $100 nonrefundable application fee
Submit your application through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and choose the upcoming fall term, then upload all required materials. Once we receive your completed application, our team will review your file and follow up with you on next steps.
More about the 12-month, full-time MS in Marketing application process
”I wanted to better understand why consumers choose certain solutions and how those insights drive growth. I was especially drawn to the focus on marketing strategy, customer insights, and data analytics. The program offered the opportunity to build on my experience and develop a more analytical, customer-centered approach to marketing."
Galih
Kurniawan
Marketing '27
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Career & Life Design
Your career goals are our priority. From the time you step into the classroom through graduation and beyond, our students have access to career resources to help clarify goals, build critical skills, and connect with opportunities that align with their interests. And the results speak for themselves.
Career resources are embedded into the full-time MS in Marketing curriculum and program experience. The Career & Life Design team works closely with our full-time students to help you plan for and secure a post-graduation career. See how the Career & Life Design team works with our full-time specialized master’s students.
Application deadlines
| Application round | Candidate deadline | Decision release | Initial deposit deadline | Final deposit deadline |
|---|---|---|---|---|
| Round 1 | October 21, 2026 | December 2, 2026 | January 13, 2027 | April 7, 2027 |
| Round 2 | January 13, 2027 | February 24, 2027 | April 7, 2027 | May 19, 2027 |
| Round 3 | February 10, 2027 | March 17, 2027 | April 14, 2027 | May 19, 2027 |
| Round 4 | March 10, 2027 | April 21, 2027 | May 12, 2027 | June 9, 2027 |
| Round 5 | April 14, 2027 | May 12, 2027 | June 9, 2027 |
Curriculum
The 12-month, full-time Master of Science in Marketing curriculum is 36 credits. Students complete 24 credits of core courses, building a strong foundation in marketing, analytics, and consumer behavior.
Core curriculum
REQUIRED COURSES
The marketing curriculum taught by our faculty blends consumer behavior, big data, analytics, and tech. Focused on marketing analytics, it prepares you to solve real-world challenges and lead in a data-driven global market.
- Business Communication
- Business Leadership and Human Values
- Consumer Analytics
- Consumer Behavior
- Data Analytics
- Marketing Management
- Marketing Research
- Marketing Strategy
- Pricing Analysis
- Social Media Analytics
- Statistical Analysis
- Strategic Market Intelligence
Customize your experience
ELECTIVES
Customize your degree with electives in areas such as branding, business-to-business marketing, channel strategy, quantitative methods, and more.
- Accounting and Financial Reporting
- Advanced Behavioral Marketing
- AI in Marketing
- Branding and Marketing Communications
- Business Law
- Business-to-Business Marketing and Channel Strategy
- Data Visualization
- Designing Experiments
- Integrated Digital Marketing
- Leveraging Experiments for Managerial Decisions
- New Product Development
- Python for Data Analysis
- Retail Analytics
- Sales Force Management
- One Carey elective of your choice
Advantages of a Marketing degree
As new technologies, trends, and shifts in consumer behaviors evolve, you’ll stay ahead. The marketing program prepares you with specialized knowledge across all areas of marketing. Refine the techniques that are critical for success in this lucrative and influential industry.
Industry Visits
Carey students have experiential learning opportunities like the Constellation site visit to translate classroom knowledge into practical solutions while building professional networks and confidence. Learn more about the Constellation visit
Beyond the classroom
Turning knowledge into impact
Marketing student wins essay competition
Just weeks into the Marketing program, current student Galih Kurniawan was named a winner of the 2026 Design Management Institute (DMI) Student Essay Competition. His essay explored how organizations recognize and communicate forms of value that are difficult to measure. Kurniawan’s win highlights the kinds of opportunities Carey students can access beyond the classroom, such as professional conferences, industry networking events, and hands-on learning, to connect prior experience with new business skills.
Tour the Hershey brand
Exploring marketing and branding strategies
Each year, Carey Business School’s marketing students travel to Hershey, Pennsylvania to explore marketing and branding at one of the world’s most iconic chocolate brands. Read more
Program FAQs
The 12-month program is ideal for those looking to gain a master’s degree in one year to enter the job force right away. This program is also ideal for those looking to pursue a second degree at Carey, obtaining two master's degrees in two years.
Yes, all program formats are STEM designated.
The 9- and 12-month versions of the program are each taught at both of our locations in Baltimore, MD and Washington, D.C. You will choose your preferred location when applying, but it is not guaranteed. The 15-month format is available in Washington, D.C. only.
Full-time specialized master's students are required to attend classes in-person in fall, spring, and summer terms. Students who receive a full-time job offer related to their studies beginning in June or July (their final summer term) can provide that job offer to the Programs leadership team to request the ability to take summer classes remotely (synchronous online, meaning on a certain day of the week and at a certain time via Zoom live) in order to be able to accept that job offer. Requests will be denied for part-time or internship work. Requests are approved rarely, and only when there is space and capacity to do so. Students with a job offer are not guaranteed virtual classes in the summer term, and we highly recommend all students plan to be in-person for their summer courses. In the past, students have struggled to balance the rigorous full-time coursework with full-time employment. Only students in good academic standing will have requests reviewed. International students should contact the JHU Office of International Services at [email protected] to determine eligibility to work in the United States based on their visa.
Happening at Carey
Connect with a Carey Ambassador
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