Master of Science in Marketing (full-time)
Program details
Program features
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Solutions to business challenges
Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.
"The Marketing program was the perfect fit for me, combining my background in statistics with a data-driven approach to business strategy. The hands-on learning from professors with real industry experience gave me the practical skills to stand out in my career, ultimately helping me become the youngest Human Resources Director at Neusoft Group. Through Carey's strong alumni network, I gained invaluable mentorship and connections that have supported my professional growth. The program's focus on agile learning, innovation, and presentation skills has been key in my success, from leading AI-driven HR initiatives to speaking in front of thousands of people."
Teng Xinyang (Marketing ’17)
Human Resource Director at Neusoft Group (Shanghai)
Johns Hopkins in D.C.
Carey Business School’s Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
Explore all that Carey’s new Washington, D.C. home has to offer
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
Curriculum
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.
“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”
Dev Goyal, MS in Marketing '23
Business Planning & Analysis Analyst, Medifast
The latest edition of the Carey Business School University Catalog is available.
Program Comparison
- In-person, 1 year, Washington, D.C. or Baltimore, STEM-designated
- Early career professionals, recent graduates
- Concentration in marketing analytics
- Marketing in the digital age, solutions to business challenges
- In-person, Washington, D.C., 2 years, STEM-designated
- Two optional specializations: Analytics, Leadership, and Innovation and Health, Technology, and Innovation
- Business foundations and immediate impact
- Hands-on experiences including signature Innovation Field Project
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Baltimore Marketing Agency Trek
Carey marketing students participated in the Baltimore Marketing Agency Trek on November 14, 2024. The experience brought students to two local marketing agencies: Media Works and Weber Shandwick. The day began at Media Works, where students engaged in a panel discussion with industry professionals and learned about opportunities and events with the American Advertising Federation and American Marketing Association. The group then visited Weber Shandwick and learned about award-winning campaigns, discussed case studies for large brands such as Pop-Tarts and Maryland Department of Transit, and networked with employees during a happy hour with all Weber Shandwick employees. Students left inspired by the insights and connections gained throughout the trek.
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
Attend an event
Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.
Connect with a Carey student or alumni
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.