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Marketing strategies for innovators

Gain the skills to launch and scale ventures in competitive markets with the Entrepreneurial Marketing Certificate. You’ll learn to identify customer needs, design value-driven strategies, and leverage digital tools for impact. This fully online program is ideal for entrepreneurs, intrapreneurs, and marketing professionals ready to drive innovation. 

Entrepreneurial marketing requires creativity, agility, and customer-centric thinking. You’ll explore topics such as new venture marketing, digital tools for startups, and market research for innovation while gaining real-world entrepreneurial experience to help you apply marketing strategies in fast-paced and resource-constrained environments. 

Details

Benefits & Highlights

  • Learn how to position, launch, and scale new products or ventures.
  • Gain skills in customer discovery, digital marketing, and growth strategy.
  • Earn a specialized credential that can stand alone or stack into a Flexible MBA or part-time specialized master's degrees at Carey.

Who Should Apply

  • Entrepreneurs and innovators who want practical marketing tools to launch, grow, and differentiate new ventures.

Connect with a Recruiter

Whether you’re planning to launch a startup or lead innovation inside an organization, our admissions team can show you how this certificate helps you achieve your goals. Connect today to learn more about the program, the curriculum, and your path forward. 

Book Appointment
Annie Belleville portrait

Annie Belleville

Assistant Director of Admissions

[email protected]

Career Outcomes

Entrepreneurship drives job creation, innovation, and growth. But success requires strong marketing. Formal training in entrepreneurial marketing boosts your ability to acquire customers, attract investments, and strengthen business. 

3
X

more likely to secure funding

Startups with strong marketing strategies are 3x more likely to secure funding. (CB Insights, 2024) 

30
%

faster revenue growth

Firms with marketing-savvy founders experience 30% faster revenue growth. (Kauffman Foundation, 2023) 

72
%

say marketing improved business growth

72% of entrepreneurs say marketing training directly improved their venture’s growth. (HubSpot, 2024) 

Student speaking at podium

Admission

Admission to the Entrepreneurial Marketing Certificate is open to professionals with a bachelor’s degree from an accredited institution. The admissions review emphasizes academic readiness, professional experience, and your motivation for pursuing advanced training. No GMAT or GRE is required. 

  • Completed online application
  • Bachelor’s degree from an accredited institution
  • Résumé or CV
  • 1 essay
  • 1 letter of recommendation
  • Official transcripts
  • Optional GMAT/GRE score
  • $100 application fee

Applications can be submitted through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and the upcoming term you are applying to, then upload all required materials. As soon as our team has received your completed application, we will review your file and follow up with you on next steps. Click here for more details about the application process. 

Start with a Carey graduate certificate and keep going—transfer your earned credits directly into our Flexible MBA or online specialized master's degrees. Seamlessly stack your learning to accelerate your path to a full graduate degree and reduce overall tuition. Turn immediate, career-ready skills into a powerful pathway.

APPLICATION DEADLINES

DeadlinesRound 1Round 2Round 3
Candidate DeadlineFebruary 4, 2026March 4, 2026April 15, 2026
Decision ReleaseRollingRollingRolling
Deposit Deadline4 weeks4 weeks4 weeks

CURRICULUM

The Entrepreneurial Marketing Certificate is a 6 course, 12-credit program. You’ll build foundations in marketing strategy and customer discovery, then select electives that focus on digital tools, new product development, or growth strategies for startups. 

Core curriculum

foundations

Learn how to identify customer needs, design value propositions, and build marketing strategies that bring new ideas to life.

Required courses:

  • Consumer Behavior
  • Marketing Management
Customize your experience

Electives

Select 4 electives in areas like social media strategy, digital marketing for startups, or new product launch planning.

Elective courses:

  • Marketing Research
  • Advanced Behavioral Marketing
  • Branding and Marketing Communications
  • Business-to-Business Marketing and Channel Strategy
  • New Product Development
  • Pricing Analysis

Beyond the Classroom

Leverage the Johns Hopkins ecosystem

A global network of 260,000+

Carey’s location within a top research institution gives you access to industry expertise and connects you with peers across industries who are driving innovation worldwide.

From the classroom to your job

  Real-world skills from day one

Apply the marketing skills you learn directly to your business or career, building your professional presence and building for what’s next. 

Connect with a Carey ambassador