The Entrepreneurial Marketing graduate certificate curriculum provides the marketing toolkit and expertise needed to propel your entrepreneurial journey.
Location
Online
Length
1-3 years, 12 credits
Interior Description
The Entrepreneurial Marketing graduate certificate curriculum provides the marketing toolkit and expertise needed to propel your entrepreneurial journey.
Complete this certificate in less than one year, or take as long as three years to complete.
Online learning
Learn at the pace and style that works best for you with traditional and project-based courses offered in an interactive online format.
Innovative marketing strategies
Master of the art of marketing by equipping yourself with the essential skills and strategies crucial for launching and growing innovative ventures, tailored to the unique challenges and opportunities faced by entrepreneurs and business leaders.
Transferable credits
Should you choose to continue your education and apply for an MBA or MS degree, you can transfer up to 12 credits earned in this program.
Curriculum
Innovation, creativity and entrepreneurship play an important role in the creation of wealth and the advancement of living standards throughout the world. Whether starting a new business, helping an established company to create a new market, or taking a marketing or sales job in an entrepreneurial company, marketing professionals need to routinely engage in the act of market creation.
The Entrepreneurial Marketing Certificate program is designed to find untapped market opportunities–the unarticulated needs that can be addressed through the creative use of technology. The curriculum equips participants with marketing tools to drive future growth. Ideal for both entrepreneurs and intrapreneurs passionate about innovation and business, the program develops essential skills needed to implement successful marketing strategies in entrepreneurial companies.
The latest edition of the Carey Business School University Catalog is available.
The Entrepreneurial Marketing graduate certificate curriculum provides the marketing toolkit and expertise needed to propel your entrepreneurial journey.
Certificate requirements
Students are required to complete the Entrepreneurial Marketing graduate certificate within three years. The certificate consists of six courses (12 credits). All courses are two credits.
Required courses
BU.420.710 Consumer Behavior
BU.410.620 Marketing Management
Electives (choose four)
BU.410.601 Marketing Research
BU.420.730 Advanced Behavioral Marketing
BU.430.710 Branding and Marketing Communications
BU.460.710 Business-to-Business Marketing and Channel Strategy
