Ning Li, PhD
Professor of Practice
| Academic Area | Marketing |
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| Areas of Interest | Marketing Strategy, B-to-B Marketing, Marketing Ethics |
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Ning Li is a Professor of Marketing at the Johns Hopkins Carey Business School. Her research interests include business-to-business marketing strategy, global marketing strategy, and marketing ethics. She has taught both online and onsite courses to MBA, MS, EMBA, and undergraduate students.
Education
- PhD, Business Administration (Concentration: Marketing), Duke University
- MS, Statistics, Duke University
- BS, Meteorology, Nanjing University of Information Science and Technology
Research
Selected publications
- Li, Ning and William H. Murphy (2022), “Making better foreign friendships: The effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance,” Journal of Business & Industrial Marketing, 37 (1), 65-77.
- Li, Ning and William H. Murphy (2018), “Religious affiliation, religiosity, and academic performance of university students: Campus life implications for U.S. universities,” Religion & Education, 45 (1), 1-22.
- Murphy, William H. and Ning Li (2015), “Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research,” Industrial Marketing Management, 51 (November), 115-121.
- William H. Murphy and Ning Li (2015), “Key account management in China: Insights from a Chinese supplier,” Journal of Business Research, 68 (6), June, 1234-1241.
- Li, Ning and William H. Murphy (2012), “A three-country study of unethical sales behaviors,” Journal of Business Ethics, 111 (2), 219-235.
- William H. Murphy and Ning Li (2012), “A multi-nation study of sales manager effectiveness with global implications,” Industrial Marketing Management, 41 (7), 1152-1163.
- Li, Ning, William Boulding, and Richard Staelin (2010), “General alliance experience, uncertainty, and marketing alliance governance mode choice,”Journal of the Academy of Marketing Science, 38 (2), 141-158.
- Fang, Eric, Robert W. Palmatier, Lisa K. Scheer, and Ning Li (2008), “Trust at different organizational levels,” Journal of Marketing, 72 (2), 80-98.
- Li, Ning (2008), “Religion, opportunism, and international market entry via non-equity alliances or joint ventures,” Journal of Business Ethics, 80 (4), 771-789.
Teaching
Current
- Marketing Management
- Business-to-Business Marketing & Channel Strategy
Honors and distinctions
- Dean's Award for Faculty Excellence, Carey Business School, Johns Hopkins University, received in 2016-2022
- Faculty Service and Mentorship Award, Carey Business School, 2021
- Teamwork Award, Carey Business School, 2021
- Guest Editor, Journal of Business Research Special Issue, Competing in China: Local Firms, Multinationals, and Alliances, 2012-2014