Ning Li

Ning Li, PhD

Associate Professor of Practice
Academic AreaMarketing
Areas of InterestMarketing Strategy, B-to-B Marketing, Marketing Ethics

Ning Li is an Associate Professor at the Johns Hopkins Carey Business School. Her research interests include business-to-business marketing strategy, global marketing strategy, and marketing ethics. She has taught both online and onsite courses to MBA, MS, EMBA, and undergraduate students.


    • PhD, Business Administration (Concentration: Marketing), Duke University
    • MS, Statistics, Duke University
    • BS, Meteorology, Nanjing University of Information Science and Technology


    Selected publications



    • Marketing Management
    • Business-to-Business Marketing & Channel Strategy

    Honors and distinctions

    • Dean's Award for Faculty Excellence, Carey Business School, Johns Hopkins University, received in 2016, 2017, 2018, 2019, and 2020
    • Guest Editor, Journal of Business Research Special Issue, Competing in China: Local Firms, Multinationals, and Alliances, 2012-2014