Ning Li

Ning Li, PhD

Professor of Practice
Academic AreaMarketing
Areas of InterestMarketing Strategy, B-to-B Marketing, Marketing Ethics

Ning Li is a Professor of Marketing at the Johns Hopkins Carey Business School. Her research interests include business-to-business marketing strategy, global marketing strategy, and marketing ethics. She has taught both online and onsite courses to MBA, MS, EMBA, and undergraduate students.


  • PhD, Business Administration (Concentration: Marketing), Duke University
  • MS, Statistics, Duke University
  • BS, Meteorology, Nanjing University of Information Science and Technology


Selected publications



  • Marketing Management
  • Business-to-Business Marketing & Channel Strategy

Honors and distinctions

  • Dean's Award for Faculty Excellence, Carey Business School, Johns Hopkins University, received in 2016-2022
  • Faculty Service and Mentorship Award, Carey Business School, 2021
  • Teamwork Award, Carey Business School, 2021
  • Guest Editor, Journal of Business Research Special Issue, Competing in China: Local Firms, Multinationals, and Alliances, 2012-2014