Master of Science in Marketing

Program features

Advance your career

Develops skills and data use for a deeper understanding of the market, the profile of the market on a granular level, and develop targeted customer experience strategies based on real-time customer feedback.

Lead the next era of marketing

Equips students with concepts and theories to develop the knowledge, experience, and versatility to become leaders in corporate, nonprofit, or government marketing

Marketing in a global, digital age

Prepares students to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

STEM-designated curriculum

Includes a STEM-designated Marketing Analytics concentration, that offers an Optional Practical Training STEM Extension benefit

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

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Interested in a part-time option?

Earn your part-time MS in Marketing to build in-depth knowledge and the hands-on skills to implement targeted strategies in today’s rapidly evolving marketplace.

Explore our part-time program

Learn about your class profile*

682 average GMAT score
3.53 average undergraduate GPA
77 percent female / 23 percent male
< 1 average years of full-time work experience
1 percent of students from U.S.

*Fall 2019 incoming class

Curriculum

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

View student handbook

The student handbook provides access to information about services and resources for students as well as policies and procedures.

Search course catalog

Find detailed descriptions for the courses offered during the 2019-2020 academic year.

The Master of Science in Marketing program is designed to challenge students to examine current and future trends in the marketing industry. Students use what they learn to solve the real-world challenges facing organizations, big and small. Blending insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing.

Students graduate prepared to compete in a global market where millions of customers join the consumer economy each year and marketing is driven by data.
The curriculum below is for students entering in the program in fall 2020. Current students should refer to the handbook for their curricular requirements and course information.

Required courses (24 credits):

Business foundations (8 credits)

BU.520.601 Business Analytics
BU.131.601 Business Leadership and Human Values
BU.410.620 Marketing Management
BU.510.601 Statistical Analysis

Functional core (16 credits)

BU.420.710 Consumer Behavior
BU.450.760 Customer Analytics
BU.510.650 Data Analytics
BU.410.601 Marketing Research
BU.450.710 Marketing Strategy
BU.430.720 Pricing Analysis
BU.450.765 Social Media Analytics
BU.450.750 Strategic Market Intelligence

Electives (12 credits):

Students choose 6 courses from the following:

BU.420.730 Advanced Behavioral Marketing
BU.210.620 Accounting and Financial Reporting
BU.430.710 Branding and Marketing Communications
BU.120.601 Business Communication
BU.132.601 Business Law
BU.460.710 Business-to-Business Marketing and Channel Strategy
BU.420.720 Customer Relationship Management
BU.450.630 Designing Experiments
BU.460.700 Integrated Digital Marketing
BU.460.730 New Product Development
BU.450.740 Retail Analytics
BU.430.740 Sales Force Management

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Careers

alumni

Finding the Right Fit: Shelby Schemerhorn's Story

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The Career Development Office partners with you to advance your career.

The career development team is committed to providing opportunities for you to build professional skills and competencies essential for a successful career search.
Students in this program have gone on to start or advance their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. These are just some of the areas in the marketing industry where you can find and connect with Carey alumni in the Baltimore region, around the U.S., and across the globe.

Companies (sample)

Baltimore Jazz Alliance
Bloomberg
Children’s Hospital of Philadelphia
IBM
Johnson & Johnson
Kraft Heinz
Lenovo
L’Oreal
MARS
Medifast
Nestle
Proctor & Gamble (P&G)
Tiffany & Co.
Unilever
World Financial Group

Titles (sample):

Account Supervisor
Board Development Specialist
Business Development
Data Analyst
Digital Marketing Manager
Marketing Director
Marketing Manager
Product Manager
Research Analyst
Sales and Marketing Executive
Senior Product Manager

Career data

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At A Glance

Program Details

Baltimore, Md.

Full Time

See part-time option

1 year, 36 credits

STEM designated

Tuition & Fees

Tuition Cost

$74,500 / year

Fees

$500

Financial Aid

There are numerous options for financing your education including scholarships, loans, and payment plans available to those who qualify. Learn more.

Deadlines

Round 1: October 28, 2020
Round 2: January 6, 2021
Round 3: March 31, 2021
Click here to find all application deadlines.

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Admissions

: Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.

See the four things you need to know about updates to our GRE/GMAT waiver policy.

Apply Request Info

Below please find the deadlines for the Master of Science in Marketing full-time program.

	Round 1	round 2	round 3
Candidate deadline	October 28, 2020	January 6, 2021	March 31, 2021
Decision release	December 16, 2020	March 3, 2021	April 28, 2021
Initial deposit deadline	January 20, 2021	April 7, 2021	May 26, 2021
Final deposit deadline	April 7, 2021	May 26, 2021	June 15, 2021

See All Application Deadlines

Tuition - $74,500 / year
Application fee - $100

Tuition and Fees

You are making a significant investment in your future, and we have options to assist in paying your tuition. From scholarships to financial aid to payment plans, Carey Business School offers a variety of choices.

Connect with financial aid