Master of Science in Marketing

Master of Science in Marketing

Program features

Advance your career

Develops skills and data use for a deeper understanding of the market, the profile of the market on a granular level, and develop targeted customer experience strategies based on real-time customer feedback.

Lead the next era of marketing

Equips students with concepts and theories to develop the knowledge, experience, and versatility to become leaders in corporate, nonprofit, or government marketing

Marketing in a global, digital age

Prepares students to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments. 

STEM-designated curriculum

Includes a STEM-designated Marketing Analytics concentration, that offers an Optional Practical Training STEM Extension benefit 

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

International link

Curriculum

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

The student handbook provides access to information about services and resources for students as well as policies and procedures. 

The 2021 edition of the Carey Business School University Catalog is available.

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Signature Experiences

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Go beyond the classroom

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to put your classroom learning to the test.

Careers

Student and faculty spotlight

Admissions