Master of Science in Marketing

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Program features

The full-time Master of Science in Marketing with a STEM-designated concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Marketing theory

Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback

Marketing foundations

Equip yourself with the concepts and trends to become a leader in corporate, nonprofit, or government marketing

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments

STEM-designated curriculum

Includes a STEM-designated concentration in marketing analytics, that offers an Optional Practical Training STEM Extension benefit

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

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Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

The student handbook provides access to information about services and resources for students as well as policies and procedures.

The 2022 edition of the Carey Business School University Catalog is available.


Signature Experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning outside the classroom in experiential learning opportunities such as at Hershey to showcase your marketing skills to a panel of judges.


Student and faculty spotlight

At A Glance

Program Details

Baltimore, Md.
Full Time
1 year, 36 credits
STEM designated

Tuition & Fees

Tuition Cost
$83,750 / year
Financial Aid

There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify. Learn more.

Upcoming Deadlines

The Fall 2023 application is now closed.
The Fall 2024 application will open later this summer.
See all application deadlines.

Need your questions answered? Connect with Admissions.