Master of Science in Marketing

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Program features

Advance your career

Develops skills and data use for a deeper understanding of the market, the profile of the market on a granular level, and develop targeted customer experience strategies based on real-time customer feedback.

Lead the next era of marketing

Equips students with concepts and theories to develop the knowledge, experience, and versatility to become leaders in corporate, nonprofit, or government marketing

Marketing in a global, digital age

Prepares students to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

STEM-designated curriculum

Includes a STEM-designated Marketing Analytics concentration, that offers an Optional Practical Training STEM Extension benefit

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

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Interested in a part-time option?

Earn your part-time MS in Marketing to build in-depth knowledge and the hands-on skills to implement targeted strategies in today’s rapidly evolving marketplace.

Explore our part-time program

Learn about our class profile*.

689 average GMAT score
39 percent male / 61 percent female
3.51 average undergraduate GPA
0.6 average years of full-time work experience
13 percent of students from the U.S.

*Fall 2021 incoming class

Curriculum

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

View student handbook

The student handbook provides access to information about services and resources for students as well as policies and procedures.

University Catalog

The 2021 edition of the Carey Business School University Catalog is available.

The Master of Science in Marketing program is designed to challenge students to examine current and future trends in the marketing industry. Students use what they learn to solve the real-world challenges facing organizations, big and small. Blending insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing.

Students graduate prepared to compete in a global market where millions of customers join the consumer economy each year and marketing is driven by data.
The curriculum below is for students entering in the program in fall 2020. Current students should refer to the handbook for their curricular requirements and course information.

Required courses (24 credits):

Business foundations (8 credits)

BU.520.601 Business Analytics
BU.131.601 Business Leadership and Human Values
BU.410.620 Marketing Management
BU.510.601 Statistical Analysis

Functional core (16 credits)

BU.420.710 Consumer Behavior
BU.450.760 Customer Analytics
BU.510.650 Data Analytics
BU.410.601 Marketing Research
BU.450.710 Marketing Strategy
BU.430.720 Pricing Analysis
BU.450.765 Social Media Analytics
BU.450.750 Strategic Market Intelligence

Electives (12 credits):

Students choose 6 courses from the following:

BU.420.730 Advanced Behavioral Marketing
BU.210.620 Accounting and Financial Reporting
BU.430.710 Branding and Marketing Communications
BU.120.601 Business Communication
BU.132.601 Business Law
BU.460.710 Business-to-Business Marketing and Channel Strategy
BU.420.720 Customer Relationship Management
BU.450.630 Designing Experiments
BU.460.700 Integrated Digital Marketing
BU.460.730 New Product Development
BU.450.740 Retail Analytics
BU.430.740 Sales Force Management

Download fact sheet

Signature Experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to put your classroom learning to the test.

Careers

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The Career Development Office partners with you to advance your career.

What happens after you earn your Master's in Marketing? The career development team is committed to providing opportunities for you to build professional skills and competencies essential for a successful career search.
Students in this program have gone on to start or advance their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. These are just some of the areas in the marketing industry where you can find and connect with Carey alumni in the Baltimore region, around the U.S., and across the globe.

Companies (sample)

Baltimore Jazz Alliance
Bloomberg
Children’s Hospital of Philadelphia
IBM
Johnson & Johnson
Kraft Heinz
Lenovo
L’Oreal
MARS
Medifast
Nestle
Proctor & Gamble (P&G)
Tiffany & Co.
Unilever
World Financial Group

Titles (sample):

Account Supervisor
Board Development Specialist
Business Development
Data Analyst
Digital Marketing Manager
Marketing Director
Marketing Manager
Product Manager
Research Analyst
Sales and Marketing Executive
Senior Product Manager

Career data

: From the start of your application to the start of your new job, see how our team supports your entire journey.
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At A Glance

Program Details

Baltimore, Md.

Full Time

See part-time option

1 year, 36 credits

STEM designated

Tuition & Fees

Tuition Cost

$79,800 / year

Fees

$1,000

Financial Aid

There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify. Learn more.

Upcoming Deadlines

The Fall 2022 application is now closed.
The application for Fall 2023 will open in Summer 2022.

Download the Full-Time MS Marketing Program Fact Sheet

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Request Info

Need your questions answered? Connect with Admissions.

Admissions

: Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.

Make sure to review our GMAT/GRE Test Waiver Policies.

Apply Request Info

In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.

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