Master of Science in Marketing

The Master of Science in Marketing program is designed to challenge students to examine current and future trends in the marketing industry. Students use what they learn to solve the real-world challenges facing organizations, big and small. Blending insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion, the program’s intensive coursework reveals the inner workings of contemporary marketing.

Students graduate prepared to compete in a global market where millions of customers join the consumer economy each year and marketing is driven by data.
The curriculum below is for students entering in the program in fall 2020. Current students should refer to the handbook for their curricular requirements and course information. 

Required courses (24 credits):

Business foundations (8 credits)

• BU.520.601 Business Analytics
• BU.131.601 Business Leadership and Human Values
• BU.410.620 Marketing Management
• BU.510.601 Statistical Analysis

Functional core (16 credits)

• BU.420.710 Consumer Behavior
• BU.450.760 Customer Analytics
• BU.510.650 Data Analytics
• BU.410.601 Marketing Research
• BU.450.710 Marketing Strategy
• BU.430.720 Pricing Analysis
• BU.450.765 Social Media Analytics
• BU.450.750 Strategic Market Intelligence

Electives (12 credits):

Students choose 6 courses from the following:

• BU.420.730 Advanced Behavioral Marketing
• BU.210.620 Accounting and Financial Reporting
• BU.430.710 Branding and Marketing Communications
• BU.120.601 Business Communication
• BU.132.601 Business Law
• BU.460.710 Business-to-Business Marketing and Channel Strategy
• BU.420.720 Customer Relationship Management
• BU.450.630 Designing Experiments
• BU.460.700 Integrated Digital Marketing
• BU.460.730 New Product Development
• BU.450.740 Retail Analytics
• BU.430.740 Sales Force Management