Master of Science in Marketing
Program features
The full-time Master of Science in Marketing with a STEM-designated concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback
Marketing foundations
Equip yourself with the concepts and trends to become a leader in corporate, nonprofit, or government marketing
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments
STEM-designated curriculum
Includes a STEM-designated concentration in marketing analytics, that offers an Optional Practical Training STEM Extension benefit
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
Interested in a part-time option?
Earn your part-time Master of Science in Marketing to build in-depth knowledge and the hands-on skills to implement targeted strategies in today’s rapidly evolving marketplace.
Curriculum
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.
The student handbook provides access to information about services and resources for students as well as policies and procedures.
The 2022 edition of the Carey Business School University Catalog is available.
Signature Experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning outside the classroom in experiential learning opportunities such as at Hershey to showcase your marketing skills to a panel of judges.
Careers
admissions
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Student and faculty spotlight
admissions
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research
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At A Glance
Tuition & Fees
There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify. Learn more.
Upcoming Deadlines
The Fall 2023 application is now closed.
The Fall 2024 application will open later this summer.
See all application deadlines.
Admissions
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Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.
Make sure to review our GMAT/GRE Test Waiver Policies.
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In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.
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See All Application Deadlines
The Fall 2023 application is now closed. The Fall 2024 application will open later this summer.
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Tuition and Fees
Tuition application fee Initial enrollment deposit Final enrollment deposit $83,750/year $100 $3,000 $2,000 -
Connect with financial aid
You are making a significant investment in your future, and we have options to assist in paying your tuition. From scholarships to financial aid to payment plans, Carey Business School offers a variety of choices.