Master of Science in Marketing
The full-time Master of Science in Marketing with a STEM-designated concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback
Equip yourself with the concepts and trends to become a leader in corporate, nonprofit, or government marketing
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments
Includes a STEM-designated concentration in marketing analytics, that offers an Optional Practical Training STEM Extension benefit
Interested in a part-time option?
Earn your part-time Master of Science in Marketing to build in-depth knowledge and the hands-on skills to implement targeted strategies in today’s rapidly evolving marketplace.
Learn about our class profile*.
- 76 percent female / 24 percent male
- 11 percent of students are from the U.S.
- 5 countries represented
- 667 average GMAT score
- 3.62 average undergraduate GPA
- 0.4 average years of full-time work experience
*Fall 2022 incoming class
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.
The student handbook provides access to information about services and resources for students as well as policies and procedures.
The 2022 edition of the Carey Business School University Catalog is available.
What is an MS degree in marketing?
The Master of Science in Marketing degree is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.
Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers join the consumer economy each year.
The curriculum below is for students entering in the program in fall 2020. Current students should refer to the handbook for their curricular requirements and course information.
Required courses (24 credits):
Business foundations (8 credits)
- BU.520.601 Business Analytics
- BU.131.601 Business Leadership and Human Values
- BU.410.620 Marketing Management
- BU.510.601 Statistical Analysis
Functional core (16 credits)
- BU.420.710 Consumer Behavior
- BU.450.760 Customer Analytics
- BU.510.650 Data Analytics
- BU.410.601 Marketing Research
- BU.450.710 Marketing Strategy
- BU.430.720 Pricing Analysis
- BU.450.765 Social Media Analytics
- BU.450.750 Strategic Market Intelligence
Electives (12 credits):
Students choose 6 courses from the following:
- BU.420.730 Advanced Behavioral Marketing
- BU.210.620 Accounting and Financial Reporting
- BU.430.710 Branding and Marketing Communications
- BU.120.601 Business Communication
- BU.132.601 Business Law
- BU.460.710 Business-to-Business Marketing and Channel Strategy
- BU.420.720 Customer Relationship Management
- BU.450.630 Designing Experiments
- BU.460.700 Integrated Digital Marketing
- BU.460.730 New Product Development
- BU.510.615 Python for Data Analysis
- BU.450.740 Retail Analytics
- BU.430.740 Sales Force Management
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning outside the classroom in experiential learning opportunities such as at Hershey to showcase your marketing skills to a panel of judges.
admissions7 Tips for building your network at Johns Hopkins
Carey career coaches are committed to providing opportunities for you to build professional skills and competencies essential for a successful career search.
Program graduates are working in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
- Baltimore Jazz Alliance
- Children’s Hospital of Philadelphia
- Johnson & Johnson
- Kraft Heinz
- Proctor & Gamble (P&G)
- Tiffany & Co.
- World Financial Group
- Account Supervisor
- Board Development Specialist
- Business Development
- Data Analyst
- Digital Marketing Manager
- Marketing Director
- Marketing Manager
- Product Manager
- Research Analyst
- Sales and Marketing Executive
- Senior Product Manager
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From the start of your application to the start of your new job, see how our team supports your entire journey.
Student and faculty spotlight
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At A Glance
Tuition & Fees
There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify. Learn more.
The Fall 2023 application is now closed.
The Fall 2024 application will open later this summer.
See all application deadlines.
Visit the How to Apply page for more details on requirements and instructions to help you prepare your application.
Make sure to review our GMAT/GRE Test Waiver Policies.
In light of COVID-19, Carey Business School is hosting a variety of virtual admissions events to meet with prospective students. From virtual visits to informational online sessions to regional and international events, the Carey team is ready to answer questions and support your business school.
See All Application Deadlines
The Fall 2023 application is now closed. The Fall 2024 application will open later this summer.
Tuition and Fees
Tuition application fee Initial enrollment deposit Final enrollment deposit $83,750/year $100 $3,000 $2,000
Connect with financial aid
You are making a significant investment in your future, and we have options to assist in paying your tuition. From scholarships to financial aid to payment plans, Carey Business School offers a variety of choices.