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Goker Aydin, PhD
Health Care Courses
Health Care Courses

Executive Education
Leadership in a new era of health care
Led by Johns Hopkins faculty and leading experts, our Health Care courses are designed to transform health care practices in an ever-changing environment. Learn how to approach new challenges, devise strategies for developing products and solutions, and how to drive innovation.
Strategic Healthcare Leadership Program: Transforming the Business of Health
The four-month Strategic Healthcare Leadership Program: Transforming the Business of Health program from Johns Hopkins Carey Business School is designed for experienced health care professionals, including clinical and nonclinical leaders, functional heads, executives, and C-suite officers of health care organizations, aiming to acquire essential knowledge and skills for business leadership in today's complex environment. During the program, you will learn to build and manage diverse health care teams, enhance your leadership and strategic decision-making abilities, understand health care operations, and harness the transformative potential of digital innovation and artificial intelligence in health care systems.
Innovations for Substance Use Disorders
The Innovations for Substance Use Disorders (I4SUD) certificate program is a National Institute for Drug Abuse (NIDA) sponsored course offered through Johns Hopkins Carey Business School Office of Executive Education. The course is open to researchers and other professionals motivated to solve challenges related to substance use disorders (SUDs). Participants will be selected through a competitive application process and will be able to attend the course entirely free of cost. During the program, participants will work individually or in teams to assess if their ideas and inventions can be transformed into innovations to address problems in SUDs. I4SUD combines asynchronous and synchronous online activities; a multi-day visit to Baltimore for workshops, clinical site visits, and community building; and the development of a business model to make participants competitive for NIDA-supported programs, such as the “$100,000 Start a SUD Startup” Challenge, and SBIR and STTR programs, as well as other funding opportunities.
Negotiation Strategies for Health Care Professionals
Offered by Johns Hopkins Carey Business School Executive Education, this course is an essential resource for health care professionals aiming to master negotiation within the complex landscape of their industry. It focuses on imparting advanced negotiation skills, tailored to the unique dynamics of the health care sector, emphasizing the critical pillars of the business of health, practice of medicine, and delivery of care.
Learn more about Negotiation Strategies for Health Care Professionals
Certificate programs
Certificate Programs

Programs
Expand your knowledge with a Johns Hopkins certificate program
Johns Hopkins business certificate programs offer opportunities to build your expertise in a specialized field. Our certificate programs improve your overall knowledge and prepare you with the tools to stay ahead of the competition.
Expand your capabilities to lead, inspire, and achieve in the Leadership Development Program or capitalize on the strong theoretical and practical connections between finance and economics with one of our three finance certificates.
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The Business Analytics and Risk Management program focuses on developing analytical skills for making informed, strategic business decisions. The full-time program is STEM-designated, offering Optional Practical Training STEM Extension benefit.
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Earn credit
Credits earned toward certificates can also be counted toward the Flexible MBA and Master of Science in Finance degree programs
Harness the resources and reputation of our Johns Hopkins faculty and develop the most up-to-date skills the industry desires. Whether you are seeking a leadership development program or a certificate in finance management, Carey Business School will help enhance your knowledge and provide you with the practical skills to advance in your career.
Complete your certificate program in as little as one year or take as long as three years. Our flexible format allows you to balance your busy lifestyle and find a schedule that works for you. We deliver courses online, on-site, or a combination of both. Credits earned toward certificates can also be counted toward the Flexible MBA and Master of Science in Finance degree programs. Certificate programs are delivered on both our Washington D.C. or Baltimore campus.
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Related Programs
Master of Science in Information Systems and Artificial Intelligence for Business
Master of Science in Information Systems and Artificial Intelligence for Business (full-time)

The STEM-designated Master of Science in Information Systems and Artificial Intelligence for Business program places you at the nexus of business, technology, and human behavior to find breakthrough business strategies. Students of all technical levels leverage the art and science of information systems for transformative organizational impact.
Harness the power of information systems and artificial intelligence to drive your organization’s success in the global marketplace. The MS in Information Systems and Artificial Intelligence for Business program bridges technology and business with a curriculum covering big data, predictive analytics, AI, machine learning, cybersecurity, and more. Gain hands-on experience in web services and IT, and graduate ready to lead your organization’s business solutions.
Program details





Financial Aid & Scholarships
Program features
Cutting-edge skills
AI is at the heart of the curriculum with comprehensive and in-depth AI courses, including Machine Learning, Deep Learning, Generative AI, Responsible AI, and Human-AI Fusion. You will also gain expertise in cloud computing, cybersecurity, data science, and IT management.
Artificial intelligence foundations
Lead IT initiatives with a strong focus on AI. Gain expert knowledge across AI-driven IT services, from predictive analytics to high-level AI strategies and management. Our rigorous AI-focused curriculum provides a comprehensive learning experience in AI.
AI-focused technical framework
Gain the technical expertise to manage and lead AI transformations in the digital landscape, and master the latest AI skills to drive organizational success in the global market.
STEM-designated curriculum
The STEM-designated curriculum provides you with strong critical thinking and problem-solving skills that today’s employers demand. The STEM designation offers an Optional Practical Training STEM Extension benefit.
After five years at a major IT company, Kelsey O’Neill needed advanced business and technology skills to accelerate her career.
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- 687 average GMAT (10th Edition)
- 332 average GRE
- 46% female / 54% male
- 3.43 average undergraduate GPA
- < 1 average years of full-time work experience
- 5 countries represented
- 23 average age

“I strengthened my technical skills such as Python and machine learning while simultaneously gaining knowledge on the business side of organizations at Carey. The professors and career team helped me prepare to face various challenges in my career and to tackle them in smart and efficient ways. Overall, the networking opportunities, coursework, and strong alumni network helped me progress towards becoming an AI Engineer.”
Tanush Sharanarthi ’23,
Staff Software Engineer, IBM
Johns Hopkins in D.C.
Carey Business School’s Washington, D.C. location at 555 Pennsylvania Avenue NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
Curriculum
The STEM-designated Master of Science in Information Systems and Artificial Intelligence for Business program focuses heavily on AI, offering a comprehensive AI curriculum that equips you with critical thinking and problem-solving abilities. The immersive program addresses the evolving demands and trends of the AI, and covers topics like machine learning, deep learning, generative AI, responsible AI, human-AI fusion, and AI development and business applications.
In a rapidly evolving business world driven by the unprecedented pace of AI advancements, you will graduate with the specialized skills in AI technology and management needed to become a stronger leader and stay ahead of the competition.
The latest edition of the Carey Business School University Catalog is available.
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Information systems and artificial intelligence are revolutionizing the way we live and work. The rapid pace of technological advances requires talented and savvy business leaders who can spot opportunities for added business value.
The Master of Science in Information Systems and Artificial Intelligence for Business program will prepare you to lead IT initiatives for security, strategic advantages, and success.
Required courses (24 credits):
Business foundations (6 credits)
- BU.120.601 Business Communication
- BU.131.601 Business Leadership and Human Values
- BU.510.601 Statistical Analysis
Functional core (10 credits)
- BU.520.710 AI Essentials for Business
- BU.330.705 Cyber Networks: Securing the Digital Frontier
- BU.350.620 Digital Transformation of Business
- BU.330.740 Large Scale Computing on the Cloud
- BU.330.775 Machine Learning: Design and Deployment
STEM courses (8 credits)
- BU.330.770 Database Management
- BU.520.601 Business Analytics
- BU.330.760 Generative AI
- BU.330.780 Data Science and Business Intelligence
Electives (12 credits):
- BU.210.620 Accounting and Financial Reporting
- BU.520.620 Advanced Business Analytics
- BU.330.785 Advanced Database Management
- BU.330.750 AI Development and Business Applications
- BU.520.710 Big Data Machine Learning
- BU.360.701 Competitive Intelligence
- BU.330.710 Cybersecurity and Data Vulnerabilities
- BU.510.650 Data Analytics
- BU.330.770 Database Management
- BU.520.650 Data Visualization
- BU.330.760 Deep Learning with Unstructured Data
- BU.300.700 Developing Internet Systems and Services
- BU.152.710 Entrepreneurial Ventures
- BU.330.760 Generative AI
- BU.883.702 Health Information Technology
- BU.330.765 Human-AI Fusion for Business
- BU.350.700 Introduction to Java for Business
- BU.350.710 IT and Global Sourcing Strategy
- BU.142.620 Leadership in Organizations
- BU.300.620 Managing Complex Projects
- BU.410.620 Marketing Management
- BU.680.620 Operations Management
- BU.510.615 Python for Data Analysis
- BU.610.615 Simulation for Business Applications
- BU.450.765 Social Media Analytics
- BU.330.735 Responsible AI
- One Carey elective of your choice
Program Comparison
- In-person classes
- Courses held in Washington, D.C.
- STEM-designated curriculum
- Complete your degree in one year
- Online classes
- Three required in-person residencies in Washington, D.C
- Fully synchronous courses
- Complete your degree in two years
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
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Download career data
Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.
Graduates of this program work in a variety of industries including consulting, finance, management, operations, and logistics. Here are just a few organizations where program alumni are making an impact.
Companies (sample)
- Amazon Web Services
- Deloitte
- PricewaterhouseCoopers
- IBM
- Booz Allen Hamilton
- Microsoft
- Oracle
- Ernst & Young
- U.S. Department of Education
- U.S. Department of State
Titles (sample)
- Analyst
- Business analyst
- Business operations analyst
- IT consultant
- Financial analyst
- Full-stack developer
- Software developer
- Senior data scientist
Attend an event
Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.
Connect with a Carey student or alumni
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.
First Steps for New Students
First Steps for New Students

Admissions
Congratulations on your admission to Johns Hopkins Carey Business School, where we build for what’s next®.
Your achievements have given you the unique opportunity to build a successful career while also positively impacting society.
Carey Business School offers experiential learning, one-on-one support, and an influential worldwide network. But what sets us apart, and what can set your career apart, is our commitment to unwavering humanity, relentless advancement, collaborative leadership, and boundless curiosity. We’re excited to see what you’ll do.
Checklist for New Students
Check out our comprehensive checklist of administrative requirements to help guide you through the necessary steps to enroll, and to engage in the Carey experience.
You can view your “new student checklist” by logging in to your Carey Applicant Portal.
Explore Carey

Carey locations are in the heart of two bustling business districts - Baltimore, MD and Washington, D.C. Steeped in history and rich culture, both cities offer unique networking opportunities coupled with an array of entertainment and dining options.
Now Open: Johns Hopkins in D.C.

Read about Carey's new home in Washington D.C.
Learn from world-renowned faculty members in classrooms equipped with the latest technology to support fully online, onsite, and hybrid modalities. With new space for collaboration among faculty, staff, and students from our Baltimore, MD and Washington, D.C. locations, you’ll be in the flow of ideas, interaction, and experience-based learning opportunities.
New Study Questions Administration Plan to Cut Drug Prices
Stay the Course with Personal Finances during Pandemic, Carey Expert Advises
Master of Science in Marketing
Master of Science in Marketing (full-time)

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.
Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.
Program details





Financial Aid & Scholarships
Program features
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.
Marketing theory
Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.
Marketing in the digital age
Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.
STEM-designated curriculum
The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.
Solutions to business challenges
Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.

"The Marketing program was the perfect fit for me, combining my background in statistics with a data-driven approach to business strategy. The hands-on learning from professors with real industry experience gave me the practical skills to stand out in my career, ultimately helping me become the youngest Human Resources Director at Neusoft Group. Through Carey's strong alumni network, I gained invaluable mentorship and connections that have supported my professional growth. The program's focus on agile learning, innovation, and presentation skills has been key in my success, from leading AI-driven HR initiatives to speaking in front of thousands of people."
Teng Xinyang (Marketing ’17)
Human Resource Director at Neusoft Group (Shanghai)
Johns Hopkins in D.C.
Carey Business School’s Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.
Explore all that Carey’s new Washington, D.C. home has to offer
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- 719 average GMAT (10th Edition)
- 336 average GRE
- 62% female / 38% male
- 3.54 average undergraduate GPA
- < 1 average years of full-time work experience
- 6 countries represented
- 23 average age
As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.
Curriculum
Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”
Dev Goyal, MS in Marketing '23
Business Planning & Analysis Analyst, Medifast
The latest edition of the Carey Business School University Catalog is available.
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What is an MS degree in marketing?
The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.
Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.
Required courses (24 credits):
Business foundations (6 credits)
- Business Communication
- Business Leadership and Human Values
- Statistical Analysis
Functional core (10 credits)
- Consumer Behavior
- Marketing Management
- Marketing Research
- Social Media Analytics
- Strategic Market Intelligence
STEM courses (8 credits)
- Customer Analytics
- Data Analytics
- Marketing Strategy
- Pricing Analysis
Electives (12 credits)
Students choose 6 courses from the following:
- Accounting and Financial Reporting
- Advanced Behavioral Marketing
- Branding and Marketing Communications
- Business Law
- Business-to-Business Marketing and Channel Strategy
- Customer Relationship Management
- Designing Experiments
- Integrated Digital Marketing
- New Product Development
- Python for Data Analysis
- Retail Analytics
- Sales Force Management
- One Carey elective of your choice
Program comparison
- In-person classes
- Courses held in Baltimore, MD or Washington, D.C.
- STEM-designated curriculum
- Complete your degree in one year
- Online, flexible format
- Asynchronous and/or fully synchronous courses
- Curriculum includes blend of traditional and project-based courses
- Complete your degree in two years
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Baltimore Marketing Agency Trek
Carey marketing students participated in the Baltimore Marketing Agency Trek on November 14, 2024. The experience brought students to two local marketing agencies: Media Works and Weber Shandwick. The day began at Media Works, where students engaged in a panel discussion with industry professionals and learned about opportunities and events with the American Advertising Federation and American Marketing Association. The group then visited Weber Shandwick and learned about award-winning campaigns, discussed case studies for large brands such as Pop-Tarts and Maryland Department of Transit, and networked with employees during a happy hour with all Weber Shandwick employees. Students left inspired by the insights and connections gained throughout the trek.
Signature experiences
Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.
-
Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)
- Baltimore Jazz Alliance
- Bloomberg
- Children’s Hospital of Philadelphia
- IBM
- Johnson & Johnson
- Kraft Heinz
- Lenovo
- L’Oreal
- MARS
- Medifast
- Nestle
- Proctor & Gamble (P&G)
- Tiffany & Co.
- Unilever
- World Financial Group
Titles (sample):
- Account Supervisor
- Board Development Specialist
- Business Development
- Data Analyst
- Digital Marketing Manager
- Marketing Director
- Marketing Manager
- Product Manager
- Research Analyst
- Sales and Marketing Executive
- Senior Product Manager
Attend an event
Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.
Connect with a Carey student or alumni
Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.