Revolutionize your approach to digital marketing
The emergence of digital technologies has fundamentally changed the way individuals, businesses, and organizations interact and shifted how organizations reach, captivate, and convert target audiences.
This three-day intensive program will provide participants with an in-depth understanding of the digital marketing landscape, beginning with how digital marketing should fit into the greater marketing communications framework.
Throughout this course, participants will learn to create a cohesive experience that transcends digital properties. Participants will leave with a clear understanding of how to engage their target audiences in an authentic, brand-centric way across platforms, as well as how to leverage the latest technologies to deliver exceptional experiences, both on and off-line.
Each module in the course is designed to deliver actionable strategies and insights and will be accompanied by hands-on exercises intended to put theory into practice and prepare attendees to immediately implement the lessons learned. You will return to your workplace armed with the knowledge and skills necessary to initiate and manage successful digital marketing campaigns across multiple channels, as well as communicate the results of those efforts in financial terms.
All courses include:
Johns Hopkins Carey Business School Office of Executive Education is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 21 credits toward your CAE application or renewal professional development requirements.