Data Visualization: Storytelling and Sensemaking

typing on a laptop with data charts

At A Glance

Course Features

Learn to transform data into powerful sensemaking and storytelling

You’ve got the data. How do you interpret and share it to make an impact?

In our Data Visualization course, learn to create strong visualizations using data to increase comprehension, retention, and action. Develop design concepts and techniques to make your presentations more persuasive. And discover new opportunities to communicate critical information with data and understand the power of sensemaking to structure data and create effective visualizations for clarity and impact.

The three-day course outlines information-design through examples on how to use a data set and appropriate visuals. Learn to implement levels of complexity into information design and have your data resonate with an audience through hands-on exercises and interactive group design sessions. Whether you’re looking for opportunities to use data to make a business case, persuade an audience, or create actionable messaging, this course for you. Note that this course does not focus on technical software training.

Data Visualization: Storytelling and Sensemaking can be taken as a standalone course or as a prerequisite for the Executive Certificate in Organizational Leadership.

All courses include:

  • Industry-leading faculty
  • Collaborative learning
  • Research-driven results
  • Lifelong connections
  • Practical applications
  • Custom solutions

Program Details

Who should attend

  • Individuals who give or receive data and need to show value and outcomes
  • Individuals who want to transform stats into digestible information
  • Communication specialists
  • Business storytellers
  • Technologists
  • Researchers
  • Educators
  • Non-profit staff
  • Government professionals

What you will learn

  • Understand the power of sensemaking and storytelling via data
  • Recognize opportunities to communicate with meaningful data
  • Experiment with visualization techniques
  • How to hone a message
  • Transform data presentations into powerful persuasive tools
  • Define and identify information design and data visualization
  • Apply design elements and principles to data
  • Incorporate data strategies into everyday work


Laurie Churchman portrait

Laurie Churchman, MFA

Executive Education Faculty, Carey Business School

Laurie Churchman is the principal of Designlore. She has 30+ years of corporate and non-profit design experience recognized by AIGA, Communication Arts, Creativity, and How Magazine. She brings design to community and civic challenges in Philadelphia, as well as writes curricula and teaches in Jefferson University’s MS in Health Communication Design. She was named an AIGA Fellow in 2009. Laurie has a BS from UD, an MFA from Yale and completed AIGA/Harvard Business School Design Leaders program.

Kenna Kay

Kenna Kay, MS

Executive Education Faculty, Carey Business School

Kenna Kay is a creative strategist at the intersection of visual design, communications strategy, and branding. Previously she was the V.P. Creative Director of Brand at TV Land, MTV Networks and Creative Director at Nickelodeon. She is on the faculty of the School of Visual Arts, Masters in Branding, has taught at Columbia University and Parsons School of Design and has been a guest critic and visiting lecturer at The Cooper Union, Izmir Ekonomi Üniversitesi in Turkey, and Shenkar College in Tel Aviv. She earned her MS in Strategic Communications from Columbia University. She believes that the most effective way to create positive change is to clearly communicate the ideas that can make a difference.