The Hopkins Conference on Societal Impact Driven Marketing brings together marketing scholars interested in advancing to the social good via empirical and theoretical research insights.
9 a.m.–9:55 a.m. "Can customer ratings be discrimination amplifiers? Evidence from a gig economy platform" K. Sudhir, Yale School of Management Discussant:Zhenling Jiang, Wharton School of the University of Pennsylvania
9:55 a.m.–10:50 a.m. "Can LLM Adoption Promote Greater Equity? Evidence from Online Consumer Activism Petitions" Vrinda Kadiyali, Cornell SC Johnson College of Business Discussant: Liye Ma, University of Maryland Smith School of Business
10:50 a.m.–11:15 a.m. Break
11:15 a.m.–12:10 p.m. "Behavioral Skimming: Theory and Evidence from Resale Markets" Andreas Kraft, University of Chicago Booth School of Business Discussant: Anita Rao, Georgetown University McDonough School of Business
12:10 p.m.–1:10 p.m. Lunch
1:10 p.m.–2:05 p.m. “Minimum Inclusive Product vs. Minimum Viable Product: Improving Upon the Lean Startup Method” Jeffrey Shulman, University of Washington Foster School of Business Discussant: Jessie Liu, Johns Hopkins Carey Business School
2:05 p.m.–3:00 p.m. "A Blessing or a Curse? Teletriage Service in Health Care" Krista J. Li, Indiana University Kelley School of Business Discussant: Yogesh Joshi, University of Maryland Smith School of Business
3:00 p.m.–3:25 p.m. Break
3:25 p.m.–4:20 p.m. “Experimentation in Product Development: Testing the Effectiveness of Lean Start-up Approaches with Entrepreneurs in Kenya and Uganda” Frank Germann, University of Notre Dame Mendoza College of Business Discussant: Evgeny Kagan, Johns Hopkins Carey Business School
