Jessie Liu

Zhenqi (Jessie) Liu, PhD

Assistant Professor
Academic AreaMarketing
Academic AreaEconomics
Areas of InterestDigital Marketing, Information and Media Economics

Dr. Liu is an Assistant Professor at the Johns Hopkins Carey Business School. She joined Carey in 2020 after receiving a PhD in Economics from the University of Pennsylvania.

Her research interests lie primarily in information and media economics, digital marketing, and pricing of status goods. In her research, she uses a combination of empirical and theoretical methods to study the role of competition and limited information in shaping firms' incentives.


  • Ph.D., Economics, University of Pennsylvania
  • BA, Mathematical Economics, Fudan University


Selected Publication

  • "A Theory of Maximalist Luxury" (with Pinar Yildirim and Z. John Zhang), Journal of Economics & Management Strategy, 2021

Working Papers

  • "Impact of Market Structure on Regulatory Compliance: Evidence from Online Censorship in China"
  • “Conspicuous Underconsumption" (with Pinar Yildirim and Z. John Zhang)
  • "When Does a Brand-Influencer Matching AI Backfire?" (with Yi Liu)
  • "People Are More Likely to Believe and Share Fake News on Smartphones (vs. PCs)" (with Minzhe Xu and Yang Yang)

Honors and distinctions

  • William Polk Carey Prize for Outstanding Economics Dissertation, 2021
  • AMA Doctoral Consortium Fellow, 2019
  • Mack Institute Research Fellowship, 2019 

In the media