Jessie Liu

Zhenqi (Jessie) Liu, PhD

Assistant Professor
Academic AreaMarketing
Academic AreaEconomics
Areas of InterestDigital Marketing, Information and Media Economics

Dr. Liu is an Assistant Professor at the Johns Hopkins Carey Business School. She joined Carey in 2020 after receiving a PhD in Economics from the University of Pennsylvania.

Her research interests lie primarily in information and media economics, digital marketing, and pricing of status goods. In her research, she uses a combination of empirical and theoretical methods to study the role of competition and limited information in shaping firms' incentives.


  • Ph.D., Economics, University of Pennsylvania
  • BA, Mathematical Economics, Fudan University


Working Papers
  • "Impact of Market Structure on Regulatory Compliance: Evidence from Online Censorship in China"
  • "A Theory of Minimalist Luxury" (with Pinar Yildirim and Z. John Zhang)
  • "A Theory of Luxury Markets with High-quality, Low-price Counterfeits" (with Pinar Yildirim and Z. John Zhang)

Honors and distinctions

  • Mack Institute Research Fellowship, 2019

In the media