Zhenqi (Jessie) Liu, PhD
|Areas of Interest||Digital Marketing, Information and Media Economics|
Dr. Liu is an Assistant Professor at the Johns Hopkins Carey Business School. She joined Carey in 2020 after receiving a PhD in Economics from the University of Pennsylvania.
Her research interests lie primarily in information and media economics, digital marketing, and pricing of status goods. In her research, she uses a combination of empirical and theoretical methods to study the role of competition and limited information in shaping firms' incentives.
- Ph.D., Economics, University of Pennsylvania
- BA, Mathematical Economics, Fudan University
- "A Theory of Maximalist Luxury" (with Pinar Yildirim and Z. John Zhang), Journal of Economics & Management Strategy, 2021
- "Impact of Market Structure on Regulatory Compliance: Evidence from Online Censorship in China"
- “Conspicuous Underconsumption" (with Pinar Yildirim and Z. John Zhang)
- "When Does a Brand-Influencer Matching AI Backfire?" (with Yi Liu)
- "People Are More Likely to Believe and Share Fake News on Smartphones (vs. PCs)" (with Minzhe Xu and Yang Yang)
Honors and distinctions
- William Polk Carey Prize for Outstanding Economics Dissertation, 2021
- AMA Doctoral Consortium Fellow, 2019
- Mack Institute Research Fellowship, 2019
In the media
- "How Allowing a Little Bit of Dissent Helps the Chinese Government Control Social Media" (Jan 31, 2020), ProMarket
- "Why big spenders shun luxury brands when counterfeits hit the market" (Oct 11, 2018), World Trademark Review