Shubhranshu Singh

Shubhranshu Singh, PhD

Associate Professor
Academic AreaMarketing
Areas of InterestMarketing Strategy, Marketing Management

Shubhranshu Singh, PhD joined the Johns Hopkins Carey Business School in 2013. He is an Associate Professor in the research track with expertise in the area of competitive marketing strategy and specific interest in developing markets. He uses micro-economic theory to study marketing problems. His research has won the 2013 John A. Howard/AMA doctoral dissertation award and the 2012 ISMS doctoral dissertation competition.


  • Ph. D, Business Administration (Marketing), University of California, Berkeley
  • MBA, National University of Singapore, Singapore
  • MTech, Solid State Materials, Indian Institute of Technology, Delhi, India
  • MSc, Physics, Indian Institute of Technology, Delhi, India
  • BSc (honors), Physics, Banaras Hindu University, Varanasi, India


    Selected publications
    • "Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty," 2019 (with Tinglong Dai), Marketing Science, Forthcoming.
    • "Voluntary Product Safety Certification," 2018 (with Ganesh Iyer), Management Science, 64(2), 695-714.
    • "Informal Lending in Emerging Markets," 2018 (with Weining Bao and Jian Ni), Marketing Science, 37(1), 123-137.
    • "Competition in Corruptible Markets," 2017, Marketing Science, 36(3), 361-381.
    Working papers
    • "Persuasion Contest: Disclosing Own and Rival Information," 2020 (with Ganesh Iyer)
    • "Service Provision in Distribution Channels," 2020 (with Haresh Gurnani, Sammi Tang, and Huaqing Wang)
    • "Education Inequality and Targeted Admissions in Developing Markets," 2020 (with Weining Bao and Jian Ni)


    • Strategic Market Intelligence

    Honors and distinctions

    • John A. Howard/AMA Doctoral Dissertation Award, 2013
    • Outstanding Graduate Student Instructor Award, University of California at Berkeley, 2012-2013
    • Winner, ISMS Doctoral Dissertation Competition, 2012
    • INFORMS Doctoral Consortium Fellow, 2011