In marketing, every message matters
The Master of Science in Marketing prepares students to use data and strategy to create effective marketing campaigns. Gain the skills to understand market dynamics, analyze detailed customer profiles, and design targeted customer experience strategies driven by real-time feedback.
Program details
- Pace: Full-time and Part-time
- Program length: 9-month (full-time), 12 months (full-time) or up to 2-3 years average (part-time)
- Modality: In-person (Baltimore, MD or Washington, D.C.) or online
- Curriculum highlights: Consumer behavior, big data, analytics, marketing strategy
- Experiential learning: Hands-on capstone course with real-world organizations
Choose your marketing program format:
Advantages of a Marketing Master’s Degree
As new technologies, trends, and shifts in consumer behaviors evolve, you’ll stay ahead. The marketing program prepares you with specialized knowledge across all areas of marketing. Refine the techniques that are critical for success in this lucrative and influential industry.
Benefits of lifelong connections
Your global network starts here. When you graduate from the Marketing program, you gain access to a powerful alumni network that spans industries, sectors, and borders. This lasting network supports you throughout your career journey, offering opportunities for mentorship, professional collaboration, and global impact.
- 260,000+ global Johns Hopkins alumni
- 30,000+ Carey Business School alumni leading in consulting, technology, finance, health care, and government
- Global partnerships with top organizations like Amazon, Deloitte, Google, and the World Bank Group
Which Marketing Program Format Is Right for You?
Complete your full-time marketing degree in 9 or 12 months. The 9-month program offers a 30-credit accelerated format and is designed to align with major employment cycles in the United States and abroad, helping you transition into career and leadership opportunities without delay. The 12-month program is ideal for those looking to gain a 36-credit degree. And the part-time program is best for working professionals who want to complete the program while continuing their personal and professional obligations.
Full-Time vs Part-Time Marketing Program
| Full-time program | Part-time program |
|---|---|
| Based in Baltimore, MD or Washington, D.C. | 100% online for ultimate flexibility |
| Graduate in 9 or 12 months | Take up to 2 years to complete |
| Ideal for fully immersive, collaborative learning and those looking to enter the workforce immediately | Designed for professionals with active schedules |
Connect with a Recruiter
Ready to advance your education? Contact our recruiters today for answers about programs and admissions. Let’s shape your future together!
Curriculum highlights
Marketing in the digital age means understanding the digital economy, global, and start-up environments. Our faculty will challenge you to examine current and future trends in the industry, and graduate with the skills to design qualitative and quantitative research methods to gain customer insights and more.
Experiential learning with real-world impact
At Carey, experiential learning is embedded into the Marketing curriculum. It’s a cornerstone of how we prepare students for real-world success. Marketing students are supported and encouraged to participate in conferences, case competitions, and hands-on experiences like the annual trip to Hershey, where students explore marketing and branding at one of the world’s most iconic chocolate brands.
Social Media Analytics course
Social media has become one of the most powerful tools in modern marketing. This course is a hands-on and project-based, bridging theory with real-world experience to give students the skills and tools to dive deeper into the current digital landscape and the opportunity to connect with industry leaders.
Why choose Carey Business School?
At Carey, we don’t just study business. We use business to shape the future. You’ll join a community of innovators, problem-solvers, and future leaders who see business as a force for good. Our Master of Science alumni are making an impact at globally recognized organizations, including:
- Bloomberg
- Daimler
- IBM
- Lenovo
- Mars
- Proctor & Gamble
- Shell
- Kraft Heinz
- Tiffany & Co.
- Unilever
How to apply
You’ll apply directly through our online application platform. Select your start term and submit the required materials. Once we’ve received your application, our team will review your file and guide you through the next steps. If you’re ready to advance your career, start your application today and visit our How to Apply webpage or reach out to a recruiter to talk through your goals.
Career support that grows with you
Your success is our commitment. Carey’s Career & Life Design team partners with you from day one to define your goals and chart a purposeful career path. Through personalized one-on-one coaching, resume development, interview preparation, and professional development workshops, you will gain the tools and confidence to thrive in the business world.
And our support doesn’t end at graduation. As part of the Carey alumni community, you’ll have lifelong access to career services designed to help you navigate opportunities and challenges over the course of your career.