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Thrive in the digital economy

Stay ahead in the rapidly evolving marketing landscape. The Digital Marketing Certificate will help you master the tools and strategies needed to engage audiences, optimize campaigns, and translate data into results. This 12-credit, fully online program is for working professionals who want to stay ahead in an industry shaped by technology and innovation.

From SEO and SEM to social media strategy and customer analytics, the Digital Marketing Certificate prepares you to lead campaigns that drive business growth. You’ll learn from expert faculty with experience in global marketing, data science, and brand strategy, while gaining practical skills to advance your career. 

Details

Benefits & Highlights

  • Build expertise in SEO, analytics, social media, and digital advertising.
  • Learn to design data-driven campaigns that deliver measurable ROI.
  • Earn a specialized credential that can stand alone or stack into a Flexible MBA or part-time specialized master's degrees at Carey.

Who Should Apply

  • Professionals who want to build practical, industry-ready AI and analytics skills.

Connect with a Recruiter

Our admissions team is here to help you explore how the Digital Marketing Certificate can boost your career. Whether you’re a marketing professional looking to sharpen your skills or pivoting into the field, connect with a recruiter to learn more. 

Book Appointment
Annie Belleville portrait

Annie Belleville

Assistant Director of Admissions

[email protected]

Why invest in digital marketing education?

Marketing is one of the fastest-changing business fields, with constant demand for professionals skilled in digital strategy and analytics. Completing a certificate can accelerate career mobility, increase salary potential, and make you indispensable in the modern workplace. 

10
%

industry growth

Digital marketing jobs are projected to grow 10% by 2032, faster than the U.S. average. (BLS, 2024) 

20
%

higher salaries

 Marketers with advanced digital skills earn 20–30% higher salaries than peers. (McKinley Marketing Partners, 2024)

91
%

of employers value marketing skills

91% of employers say analytics and digital skills are critical for marketing roles. (AMA/LinkedIn, 2023) 

Students outside smiling at camera

Admission

Admission to the Digital Marketing Certificate is open to professionals with a bachelor’s degree from an accredited institution. The admissions review emphasizes academic readiness, professional experience, and your motivation for pursuing advanced training. No GMAT or GRE is required. 

  • Completed online application
  • Bachelor’s degree from an accredited institution
  • Résumé or CV
  • 1 essay
  • 1 letter of recommendation
  • Official transcripts
  • Optional GMAT/GRE score
  • $100 application fee

Applications can be submitted through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and the upcoming term you are applying to, then upload all required materials. As soon as our team has received your completed application, we will review your file and follow up with you on next steps. Click here for more details about the application process.

Start with a Carey graduate certificate and keep going—transfer your earned credits directly into our Flexible MBA or online specialized master's degrees. Seamlessly stack your learning to accelerate your path to a full graduate degree and reduce overall tuition. Turn immediate, career-ready skills into a powerful pathway.

APPLICATION DEADLINES

DeadlinesRound 1Round 2Round 3
Candidate DeadlineFebruary 4, 2026March 4, 2026April 15, 2026
Decision ReleaseRollingRollingRolling
Deposit Deadline4 weeks4 weeks4 weeks

CURRICULUM

The Digital Marketing Certificate is a 6 course, 12-credit program. Students gain core knowledge in digital marketing strategy, analytics, and campaign design, and select electives that deepen expertise in areas such as SEO, paid advertising, or social media. 

Core curriculum

foundations

Start with courses covering the fundamentals of marketing strategy, digital channels, and consumer behavior in online environments. 

Required courses: 

  • Consumer Behavior
  • Marketing Management
Tailor your expertise

Electives

Select 4 electives that align with your career goals, from advanced analytics to social media strategy to customer experience management. 

Elective courses: 

  • Customer Relationship Management
  • Integrated Digital Marketing
  • Marketing Research
  • Marketing Strategy
  • Social Media Analytics

Beyond the Classroom

Leverage the Johns Hopkins ecosystem

A global network of 260,000+

Carey’s location within a top research institution gives you access to industry expertise and connects you with peers across industries who are driving innovation worldwide.

From the classroom to your job

 Real-world skills from day one

Apply digital marketing skills you learn directly to your career, building your professional presence and building for what’s next in your career.

Connect with a Carey ambassador