Meng Zu

Meng Zhu, PhD

Associate Professor
Academic AreaMarketing
Academic AreaHealth
Areas of InterestMarketing, Consumer decision making

Meng Zhu joined the Johns Hopkins Carey Business School right after receiving her PhD from Carnegie Mellon University. Her research interests include consumer judgment and decision-making, contextual influences on preference construction, the causes of and solutions to inefficiency and inequality, and the impact of marketing cues and comparison standards.


  • Ph. D, Marketing (Minor: Social & Decision Sciences), Carnegie Mellon University
  • MS, Industrial Administration, Carnegie Mellon University
  • BA, Comparative Literature, Nanjing University


  • Advanced Behavioral Marketing