Manuel Hermosilla

Manuel Hermosilla, PhD

Associate Professor
Academic AreaMarketing
Academic AreaInnovation & Entrepreneurship
Academic AreaHealth
Areas of InterestQuantitative Marketing and Applied Microeconomics; Pharmaceutical, Healthcare and Entertainment industries

Manuel Hermosilla is an Associate Professor of Marketing at the Carey Business School. He joined the School in 2014 after completing his PhD at Northwestern University’s Kellogg School of Management. ­Previously he earned Bachelor and Master degrees in Economics from the Pontificia Universidad Catolica de Chile. He is an empirical researcher with rooting in Economics and Quantitative Marketing.

In his research, Prof. Hermosilla has studied diverse aspects of new product innovation, with a focus on the Biopharmaceutical and Hollywood industries. His ongoing research focuses on the interplay between patenting and drug development, as well as on different aspects of pharmaceutical drug consumption in emerging markets.

At JHU Carey he teaches the course “Customer Analytics”, a “hands-on” class that teaches students how to leverage Big Data to aid in the design of Marketing actions. He has previously taught New Product Development, Entrepreneurship and Microeconomics courses.


  • Ph. D, Marketing, Northwestern University
  • MS, Marketing, Northwestern University
  • MA, Economics, Pontifica Universidad Catolica de Chile
  • BS, Business and Economics, Pontifica Universidad Catolica de Chile



  • Customer Analytics