Hooman Mirahmad, PhD

Dr. Mirahmad received his Ph.D. in Marketing from Texas A&M University. He was a marketing faculty member at Towson University prior to joining Carey Business School. His research interests are in the area of Digital Marketing, Marketing Analytics and Marketing Strategy. Dr Mirahmad's works has been published in the Journal of Service Research, Journal of Business Research, and Journal of Consumer Affairs. He was a marketing faculty member at Towson University prior to joining Carey Business School. 

Education

• PhD, Business Administration, Texas A&M University
• MBA, University of Tehran
• B.S, Industrial Engineering, Iran University of Science and Technology

Research

Selected publications

• Golmohammadi, Alireza, Dinesh Gauri and Hooman Mirahmad (2022) “Industry Competitiveness and the Return on Service Companies’ Social Media Communication: A Large-Sample Cross-Industry Examination,” - Journal of Service Research
• Aghaie, Sina, Amirali Javadinia, Hooman Mirahmad, and Saeed Janani (2022), “Incumbent’s Response Strategy and a New Entrant’s Market Exit: The Moderating Role of Relational Market-Based Assets,” - Journal of Business Research (146), 251-263.
• Thomas, Veronica, Hooman Mirahmad, and Grace Kemper (2022), “The Role of Response Efficacy and Risk Aversion in Promoting Compliance during Crisis,”,

Working papers

• Mirahmad, Hooman and Venkatesh Shankar. “The CEO’s Marketing Experience and Firm Value,” Preparing for submission to Strategic Management Journal.
• Mirahmad, Hooman and Venkatesh Shankar. “The CEO’s Marketing Experience, Activist Investor Intervention, Marketing Spending, and Firm Value,” Preparing for submission to Journal of Marketing Research.
• Mirahmad, Hooman, Alireza Golmohammadi and Kooshyar Ravaji “Staggered Global Market-Entry of Hollywood Movies,” Preparing for submission to Marketing Letters.

Teaching

Current

• Integrated Digital Marketing
• New Product Development

Honors and distinctions

• Dean’s Award for Outstanding Teaching by a Doctoral Student (2017-2018)
• Mays Business School Mini-grant ($4,500) for the paper “Digital Connectivity, Information Flow, and the Innovation of Nations,” Co-authored with Manjit Yadav and Jaideep Prabhu.
• ISMS Doctoral Consortium Fellow (2018)
• PDMA Doctoral Consortium Fellow (2017)
• Mays Business School Fellowship (2014-2019)
• Mays Marketing Department Fellowship (2014-2019)