Tao Chen, PhD

Assistant Professor of Practice
Areas of Interest
Marketing Management, Marketing Research, Quantitative Marketing Methods, Statistical Methods

Tao Chen, PhD (Marketing, Carnegie Mellon University) is an Assistant Professor on the practice track with expertise in the areas of marketing and quantitative methods. 

Honors and distinctions

  • Center for Analytical Research in Technology (CART)
  • Dissertation Award 2006-2007
  • INFORMS Doctoral Consortium Fellow, Pittsburgh PA 2006
  • AMA-Sheth Doctoral Consortium Fellow, University of Connecticut 2005

Selected publications

  • Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science, 28(4), 740-758.
  • Chen, Tao, Ajay Kalra and Baohong Sun, (2009), Why Do Consumers Buy Extended Service Contracts?”, Journal of Consumer Research, 36 (December), 611-623.