Tao Chen

Tao Chen, PhD

Associate Professor of Practice
Academic AreaMarketing
Academic AreaInnovation & Entrepreneurship
Areas of InterestMarketing Management, Marketing Research, Quantitative Marketing Methods, Statistical Methods

Tao Chen is an Associate Professor of Practice in Marketing at the Johns Hopkins Carey Business School. She is an expert in dynamic pricing and promotion strategies. Her research attracted significant public interest and was featured in leading media outlets such as the Economist, New York Times, Wall Street Journal and the Canadian Broadcasting Corporation. She is a recipient of Dean's Award for Faculty Excellence. She formerly worked as a business analyst at McKinsey. Dr. Chen received her Ph.D. from Carnegie Mellon University and her M.S. and B.E. from Shanghai Jiao Tong University.


  • Ph. D, Marketing, Carnegie Mellon University
  • MSIA, Marketing, Carnegie Mellon University
  • MS, Economics, Shanghai Jiao Tong University
  • BE, Economics and Electrical Engineering, Shanghai Jiao Tong University


Selected publications

  • Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science, 28(4), 740-758.
  • Chen, Tao, Ajay Kalra and Baohong Sun, (2009), Why Do Consumers Buy Extended Service Contracts?”, Journal of Consumer Research, 36 (December), 611-623.



  • Marketing Research
  • Social Media Analytics
  • New Product Development


  • Marketing Management
  • Statistical Analysis

Honors and distinctions

  • Dean's Award of Faculty Excellence

Impact and engagement


  • Consultant, Rulani