Tao Chen, PhD
Associate Professor of Practice
| Academic Area | Marketing |
|---|---|
| Academic Area | Innovation & Entrepreneurship |
| Areas of Interest | Marketing Management, Marketing Research, Quantitative Marketing Methods, Statistical Methods |
|---|
Tao Chen is an Associate Professor of Practice in Marketing at the Johns Hopkins Carey Business School. She is an expert in dynamic pricing and promotion strategies. Her research attracted significant public interest and was featured in leading media outlets such as the Economist, New York Times, Wall Street Journal and the Canadian Broadcasting Corporation. She is a recipient of Dean's Award for Faculty Excellence. She formerly worked as a business analyst at McKinsey. Dr. Chen received her Ph.D. from Carnegie Mellon University and her M.S. and B.E. from Shanghai Jiao Tong University.
Education
- Ph. D, Marketing, Carnegie Mellon University
- MSIA, Marketing, Carnegie Mellon University
- MS, Economics, Shanghai Jiao Tong University
- BE, Economics and Electrical Engineering, Shanghai Jiao Tong University
Research
Selected publications
- Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science, 28(4), 740-758.
- Chen, Tao, Ajay Kalra and Baohong Sun, (2009), Why Do Consumers Buy Extended Service Contracts?”, Journal of Consumer Research, 36 (December), 611-623.
Teaching
Current
- Marketing Research
- Social Media Analytics
- New Product Development
Previous
- Marketing Management
- Statistical Analysis
Honors and distinctions
- Dean's Award of Faculty Excellence
Impact and engagement
Business
- Consultant, Rulani