Carey Is #2 in Worldwide Ranking of Published Research in Leading Marketing Journal

The Johns Hopkins Carey Business School was tied for second – with the Wharton School of the University of Pennsylvania – in an esteemed worldwide ranking of faculty contributions to a leading academic journal of marketing. Carey-affiliated researchers contributed 10 articles to the journal Marketing Science during 2017-2020, according to the ranking conducted by the University of Texas at Dallas.

The number of articles, weighed in proportion to the number of the school’s faculty members, produced a score of 6.25 for Carey. The Wharton School, with 11 articles, also scored 6.25. The University of Chicago’s Booth School of Business topped the ranking with 19 articles and a score of 8.28. UT Dallas compiles similar rankings for scholarly contributions to 24 top academic journals, including Marketing Science.

Associate Professor Tinglong Dai, one of the Carey Business School researchers whose work has been published in Marketing Science, provides the following context for the recognition from UT Dallas:

“There are tens of thousands of business research journals, yet only a tiny number of journals are used for judging the quality of top business schools around the world. Two lists, from Financial Times and UTD, are the most trusted ones. Between these two, the UTD list is more selective, because it has only 24 journals whereas the FT list has 50. All 24 journals on the UTD list are the ones most respected by deans and faculty at top business schools.”

Marketing Science, Dai explains, is the most highly prized journal for placement among quantitative marketing scholars. It publishes only about 50 papers each year and attracts numerous submissions from the most prestigious scholars in marketing and related fields.

Carey’s relative newness among the most established business schools makes the UTD ranking all the more laudable, says Dai.

“Our school was tied with Wharton and just second to the University of Chicago, two of the oldest and most esteemed business schools in the world,” he says. “What’s more, among the top 20 global business schools in the ranking, Carey was the only one established after 2000.”

After Booth, Carey, and Wharton, the top 10 was rounded out, in order, by the business schools of Columbia University, New York University, UT Dallas, Harvard University, the University of California at Berkeley, Emory University, and the University of Southern California.