“It’s an opportunity for you to experiment and leverage resources from two incredible institutions. And it’s great for an interdisciplinary learning experience. You’re going to be able to try a lot of things and flavors of things you wouldn’t typically be offered in other programs,” Brennan said.
Designing a career of innovation
Today she’s a senior consultant in Deloitte's Customer Strategy and Applied Design practice. While she says she never expected to work at a corporate firm, she was impressed by Deloitte’s emphasis on design.
“They reorganized the consulting side of the business a few years ago, and one of the outcomes was an emphasis on applying human-centered design, design techniques, and practices for digital and customer experience work. That’s what really excited me because they were using these processes and skills that I didn’t expect from a big consulting firm,” Brennan said.
Today, Brennan manages a team that develops products to advance clients’ missions. Her day-to-day includes conducting research to inform strategies for new or existing products. Most of her projects are for the federal government. It was already familiar territory for her, since her MBA/MA capstone project involved working with the Census Bureau on strategies to address issues of trust to increase public engagement.
Brennan sees her work as an extension of her training at Carey and MICA. As for the next stage of her career, she said, “I want to pursue more innovation. How do organizations establish innovative cultures to help push the boundaries of what they typically were doing? Whether that’s developing pilots of emerging technologies or changing the culture and being willing to fail, it’s all about enacting change through innovative processes.”