Andrew Ching, PhD (University of Minnesota), is a full professor in the Carey Business School at the Johns Hopkins University, where he is also jointly appointed at the Department of Economics, and the Bloomberg School of Public Health. He is also the Area Chair in Marketing. In addition, he is a core faculty at Hopkins Business of Health Initiative (HBHI), a faculty affiliate at Technology and Society Initiative, and a faculty associate at Canadian Center of Health Economics (CCHE). He co-founded and served as the Research Director of Digital Business Development Initiative (DBDI) (2020-2026). Prior to joining Johns Hopkins University, he had faculty appointments at University of Toronto and Ohio State University. He also held visiting professor appointments at UCLA, Cornell University, University of Wisconsin-Madison, National University of Singapore, HKUST, and Chinese University of Hong Kong (Distinguished Visiting Professor), and visiting scholar appointments at Harvard University, Peking University, Federal Reserve Bank of Boston, and Federal Reserve Bank of Kansas City.
He is currently serving as a member of editorial boards for International Journal of Research in Marketing, Review of Marketing Science, and International Journal of Pharmaceutical and Healthcare Marketing, and a topic editor for Journal of Risk and Financial Management. He is also serving on the several panels of Hong Kong Research Grant Council (incl. Business Studies Panel). Previously, he served as an Associate Editor for Management Science from 2014-2022, and a member of editorial board of Marketing Science from 2014-2021 and Journal of Marketing Research from 2016-2026.
His research focuses on developing new empirical structural models and estimation methods to understand the forward-looking, strategic, learning, state dependence, and bounded rational behavior of consumers & firms under complex environments (incl. rational inattention, exploration-exploitation problems, etc.). He has applied these techniques to study the demand for prescription drugs, nursing homes, new technology adoption decisions, choice of payment methods, information spillover, late-mover advantages, firm's adaptation of concept drifts, video games demand, consumer stockpiling, online support groups, and integrated marketing communication. His latest research focuses on modeling how information friction affects important decisions, including doctor's prescribing decisions, how consumers and firms adaptively learn in a changing world, as well as how AI systems may amplify misinformation.
He has received Young Economist Award from European Economic Association, Finalist of John Little Award, Honorable Mention of Dick Wittink Prize Award, and several major grants from the Social Sciences and Humanities Research Council (SSHRC). He has also received the honor of Distinguished Visiting Professor at Chinese University of Hong Kong, Distinguished Visiting Scholar at Peking University HSBC Business School, Distinguished Visiting Scholar at University of Macau, as well as Distinguished and Keynote Speaker at several universities and conferences. His PhD students have received MSI Clayton Dissertation Proposal Award, and ISMS Dissertation Proposal Award. His research articles are published in Econometrica, Marketing Science, Management Science, Journal of Marketing, Quantitative Marketing and Economics, Journal of Banking and Finance, International Economic Review, Journal of Applied Econometrics, International Journal of Industrial Organization, Journal of Choice Modelling, and Journal of Medical Internet Research.
He has consulted for pharmaceutical, tobacco, and healthcare product companies, serving as an expert witness in litigation and arbitration cases.
Education
- PhD, Economics, University of Minnesota
- MA, Economics, University of Minnesota
- MA, Economics, University of British Columbia
- BA, Economics, Australian National University
Research
Selected publications
“Estimating Position and Social Influence Effects in Online Search” (with Ata Jameei Osgouei, Brian Ratchford and Shervin S. Tehrani), Marketing Science, vol.45(1), pp.203-233, 2026.
- “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” (with Yan Xu, Junhong Chu, Mandy Hu), Marketing Science, vol.44(3), pp. 626-654, 2025.
- “Consumption Responses to an Unpopular Policy: Evidence from a Short-lived Soda Tax” (with Daniel Goetz), Marketing Science, vol.43(6), pp.1204-1225, 2024.
- "How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace" (with Xinlong Li), Marketing Science, vol.43(3), pp.673-693, 2024.
- "A Heuristic Approach to Explore: Value of Perfect Information" (with Shervin Shahrokhi Tehrani), Management Science, vol.70(5), pp.3200-3224, 2024.
- “Does Bad Medical News Reduce Preferences for Generic Drugs?” (with Manuel Hermosilla) Journal of Marketing, vol.88(1), pp.160-178, 2024.
- “Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices” (with David Granlund and David Sundström) Journal of Association for Consumer Research, vol.7(2), pp.175-185, 2022.
- “Identification and Estimation of Forward-looking Behavior: The Case of Consumer Stockpiling,” (with Matthew Osborne) Marketing Science, vol.39(4), pp.707-726, 2020.
Teaching
Current
- Marketing Management
Honors and Distinctions
- Keynote Speaker at Conference on Health, Risk and Decision-Making, HKU Business School, 2026.
- Keynote Speaker at Workshop on Industrial Economics, CUHK, Economics Department.
- Distinguished Visiting Professor, Chinese University of Hong Kong Business School, 2020, 2025.
- Distinguished Visiting Scholar in Business Administration, University of Macau, 2025.
- Keynote Speaker at the 3rd Asia-Pacific Marketing Academy Annual Conference, 2024.
- Keynote Speaker at China Marketing International Conference, Zhengzhou, China, 2024.
- Plenary Speaker at China India Insights Conference, Yale SOM and HKU Business School, 2024.
- Distinguished Speaker in Marketing, Ivy College of Business, Iowa State University, 2023.
- Keynote Speaker for Uniqueness of Healthcare & Life Sciences Marketing Conference, Indiana University, 2023.
- Finalist, John Little Award for the best marketing paper in INFORMS journals in 2020.
- Distinguished Visiting Scholar, Peking U HSBC Business School, Shenzhen, China, 2019.
- Excellence in Refereeing Award for American Economic Review, 2016, 2018.
- Honorable Mention of Dick Wittink Prize Award, 2011.
- Young Economist Award, 2003.