Haiyang Yang, PhD

Associate Professor
Academic AreaMarketing
Academic AreaInnovation & Entrepreneurship
Academic AreaHealth
Areas of InterestMarketing, Decision-Making, Consumer Psychology

Haiyang Yang is an expert on marketing and decision-making. He holds a PhD from INSEAD. His research has appeared in premier academic journals (e.g., Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science) and managerial outlets (e.g., Harvard Business Review, MIT Sloan Management Review). His work has also been featured by major public policy platforms (e.g., United Nations, World Economic Forum, JAMA Health Forum) and numerous global media outlets. He has served on the Editorial Review Board of Journal of Consumer Research, and received recognitions such as the Best Competitive Paper Award from Association for Consumer Research, ACR-Sheth Foundation Dissertation Award, Prix du Meilleur Cas Pédagogique en Marketing from Association Française du Marketing, Overall Winner Award from the Case Centre, Faculty Excellence Award, Excellence in Teaching Award, as well as Teaching Innovation Award from Johns Hopkins. His pedagogical publications have been translated into many languages, disseminated by premier publishers (e.g., Harvard Business Publishing, INSEAD Publishing), and taught in graduate curricula at leading educational institutions across the world.


  • Ph. D, Marketing, INSEAD
  • MS, Management, INSEAD



  • Marketing Strategy
  • Business in the Age of Crisis and Disruption

Honors and distinctions

  • Franco Nicosia Best Competitive Paper Award, Association for Consumer Research
  • Overall Winner Award, The Case Centre
  • Excellence in Teaching Award, Johns Hopkins University
  • Dean’s Award for Faculty Excellence, Johns Hopkins Carey Business School
  • Black & Decker Competitive Research Grant
  • Teaching Innovation Fund Award
  • Prix du Meilleur Cas Pédagogique en Marketing, Association Française du Marketing (Best Marketing Case Award, the French Association of Marketing)
  • Competitive Research Grants, Institute on Asian Consumer Insight
  • Association for Consumer Research – Sheth Foundation Doctoral Dissertation Award
  • Fellow, American Marketing Association – Sheth Doctoral Consortium
  • INSEAD Fellowship