Haiyang Yang is an Associate Professor of Marketing and the Academic Director of the Master’s in Management Program at the Johns Hopkins University. He is also on the Core Faculty of the Hopkins Business of Health Initiative as well as the Center for Innovative Leadership. His research has appeared in leading academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science) as well as in managerial and public policy outlets (e.g., Harvard Business Review, MIT Sloan Management Review, JAMA Health Forum, Health Affairs Forefront). His work has also been featured by many major organizations (e.g., United Nations, World Economic Forum) and numerous global media outlets. He has received recognitions such as the Best Competitive Paper Award from the Association for Consumer Research, ACR-Sheth Foundation Dissertation Award, Prix du Meilleur Cas Pédagogique en Marketing from Association Française du Marketing, Top 10 Classic Marketing Case Award and Overall Winner Award from the Case Centre. At Johns Hopkins, he has received the Discovery Award, Catalyst Award, Faculty Excellence Award, Excellence in Teaching Award, as well as Teaching Innovation Award. His pedagogical publications have been named Bestsellers and Classic Cases by Harvard Business Publishing, translated into many languages, and taught in graduate curricula at premier educational institutions across the world.
Education
- PhD, Marketing, INSEAD
- MS, Management, INSEAD
Teaching
Current
- Marketing Strategy
- Strategic Brand Management
Honors and distinctions
- Discovery Award, Johns Hopkins
- Catalyst Award, Johns Hopkins
- Franco Nicosia Best Competitive Paper Award, Association for Consumer Research
- Overall Winner Award, The Case Centre
- Excellence in Teaching Award, Johns Hopkins University
- Dean’s Award for Faculty Excellence, Johns Hopkins Carey Business School
- Black & Decker Competitive Research Grant
- Teaching Innovation Fund Award
- Prix du Meilleur Cas Pédagogique en Marketing, Association Française du Marketing (Best Marketing Case Award, the French Association of Marketing)
- Competitive Research Grants, Institute on Asian Consumer Insight
- Association for Consumer Research – Sheth Foundation Doctoral Dissertation Award
- Fellow, American Marketing Association – Sheth Doctoral Consortium
- INSEAD Fellowship