Conference on Marketing and Societal Well-Being
From health challenges to sustainability issues to economic disparities, marketing can help address a variety of key obstacles. The Johns Hopkins Conference on Marketing and Societal Well-Being brings together leading scholars with a variety of expertise to discuss research and explore potential approaches to advancing societal well-being. The conference highlights behavioral, quantitative, and qualitative methodologies that can be leveraged for marketing research. The conference also features a panel of editors from leading journals, who will discuss how researchers can better pursue impactful research programs that promote societal well-being.
Conference Co-chairs:
Haiyang Yang, Associate Professor, Johns Hopkins Carey Business School
Shubhranshu Singh, Associate Professor, Johns Hopkins Carey Business School