Conference on Marketing and Societal Well-Being
From health challenges to sustainability issues to economic disparities, marketing can help address a variety of key obstacles. The Johns Hopkins Conference on Marketing and Societal Well-Being brings together leading scholars with a variety of expertise to discuss research and explore potential approaches to advancing societal well-being. The conference highlights behavioral, quantitative, and qualitative methodologies that can be leveraged for marketing research. The conference also features a panel of editors from leading journals, who will discuss how researchers can better pursue impactful research programs that promote societal well-being.
Conference Co-chairs:
Haiyang Yang, Associate Professor, Johns Hopkins Carey Business School
Shubhranshu Singh, Associate Professor, Johns Hopkins Carey Business School
Marketing and Societal Well-being 2025
Agenda
Opening
8-8:30 a.m. Breakfast
8:25-8:30 a.m. Opening remarks
Goker Aydin, Vice Dean for Faculty and Research, Professor of Operations Management & Business Analytics, Johns Hopkins Carey Business School
SESSION 1
8:30-9:50 a.m.
"TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market" Raphael Thomadsen, Professor of Marketing, Washington University in St. Louis
"From Transparency to Trickery: The Psychology Behind Modern Pricing Tactics" Vicki Morwitz, Bruce Greenwald Professor of Business, Columbia University
9:50-10 a.m. Break
SESSION 2
10 a.m.-noon
"Barrier Based Behavior Change: Empathy and Respect" Punam Anand Keller, Charles Henry Jones Third Century Professor of Management, Dartmouth University
"BNPL Purchasing Power: Navigating Expansion, Consumer Outcomes and Oversight" Preyas Desai, Spencer R. Hassell Professor, Duke University
"Stopping Shopping at Stop and Shop? The Effects of a Labor Strike on Consumer Demand" Julia Levine, Assistant Professor, Johns Hopkins University
Noon-1 p.m. Lunch
SESSION 3
1-2:20 p.m.
"The price penalty for migrant micro entrepreneurs: Field Experiment Evidence from South Africa" Rupali Kaul, Assistant Professor, INSEAD
"Labor or Material Cost Justifications: Which Justification do Consumers Prefer for Price Increases" Rajesh Bagchi, R.B. Pamplin Professor of Marketing & Associate Dean for Research, Virginia Tech
2:20-2:35 p.m. Break
SESSION 4
2:35-3:55 p.m.
"From Disposable to Circular: Strategies for Companies to Enhance Customer Participation in a Circular Economy" Karen Page Winterich, Gerald I. Susman Professor in Sustainability, Pennsylvania State University
"Refinancing Advertising, Inequality, and the Last Mile of Monetary Policy" Yesim Orhun, Professor of Marketing, University of Michigan
3:55-4:10 p.m. Break
Panel
4:10-5:10 p.m.
Karen Page Winterich, Gerald I. Susman Professor in Sustainability, Pennsylvania State University Preyas Desai, Spencer R. Hassell Professor, Duke University Punam Anand Keller, Charles Henry Jones Third Century Professor of Management, Dartmouth University Rajesh Bagchi, R.B. Pamplin Professor of Marketing & Associate Dean for Research, Virginia Tech Raphael Thomadsen, Professor of Marketing, Washington University in St. Louis Vicki Morwitz, Bruce Greenwald Professor of Business, Columbia University Yesim Orhun, Professor of Marketing, University of Michigan
Reception
5:10-7:30 p.m.