Serwaa Karikari, PhD
Assistant Professor of Practice
| Academic Area | Marketing |
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Serwaa Karikari is an Assistant Professor of Practice in Marketing. She received her Ph.D. from Morgan State University. Serwaa researches attitudes and persuasion and is interested in how consumers, businesses, and partnerships can create a positive societal impact.
Education
- PhD, Morgan State University
- MSc.,Ghana Institute of Management & Public Administration
Teaching
Current
- Advanced Behavioral Marketing
- Consumer Behavior
- Integrated Digital Marketing
Research
Selected publications
- Karikari, Serwaa, Kofi Osei-Frimpong, and Nana Owusu-Frimpong (2017). Evaluating individual level antecedents and consequences of social media use in Ghana. Technological Forecasting and Social Change, 123, 68-79.
Working papers
- Examining responses to brand activism through the lens of incongruence.
- When do authenticity and justice perceptions drive responses to brand-issue incongruence?
Honors and distinctions
- Runner-up, AMS-Review—Sheth Doctoral Competition for Conceptual Papers, 2022
- Honorable Mention, 2022 Small Research Grant - Consumer Behavior Special Interest Group (CBSIG) of the AMA
- AMA-EBSCO Answers in Action Grant from the American Marketing Association (AMA), 2019