Why it matters:
The impressive list of awards and publications that follow these new faculty members is certainly noteworthy. So are the things that motivate them. Meet three of our eleven new faculty.
Three new faculty in Carey's marketing program
Johns Hopkins Carey Business School’s new faculty for the 2023-24 academic year come from all around the world and bring with them not only expertise in their fields but also their unique backgrounds. The impressive list of awards and publications that follow these new faculty members is certainly noteworthy. So are the things that motivate them. Meet three of our eleven new faculty.
John Healey (Assistant Professor of Practice, Marketing) teaches Marketing Management, Branding and Marketing Communications, and Sales Force Management. His expertise lies in marketing strategy and evaluating the strategic effects of marketing expenditures on firm performance. Healey’s prior work examined the effects of sponsorship on stock performance and sales, the effect of social media marketing on investor behavior, and the relationships between firm strategic marketing, institutional common ownership amongst firms within an industry, and firm performance.
Q: What excites you about being at Carey Business School?
A: I am looking forward to getting to know and work with a great faculty group and getting to teach a great set of students. I think that great business schools are defined by the people, and I look forward to getting to know and work with everyone.
I enjoy the process of teaching as well as performing scientific research to discover relationships not previously known. I enjoy marketing in particular as it is a complex and constantly changing field with various perspectives to understand how it works.
John Healey
Serwaa Karikari (Assistant Professor of Practice, Marketing) researches attitudes and persuasion and is interested in how consumers, businesses, and partnerships can create a positive societal impact. Karikari’s working papers have explored such topics as responses to brand activism through the lens of incongruence, and how authenticity and justice perceptions drive responses to brand-issue incongruence. She is currently teaching Advanced Behavioral Marketing, Consumer Behavior, and Integrated Digital Marketing.
Q: What is your best piece of advice for graduate students?
A: Engage. Engage. Engage. Make meaningful connections with others. Get involved with activities within the Carey community and beyond.
Carey stands for innovation and growth. This is a business school with a unique model that could be the face of business schools of the future. At Carey, I have been introduced to the business of health and visualized how this aligns with my teaching and research. In a nutshell, I feel that I am a part of something great: An inspiring community that is constantly innovating and evolving.
Serwaa Karikari
Julia Levine (Assistant Professor, Marketing) is currently teaching Pricing Analysis. Her research covers the overlap of marketing and public policy, specifically how people's past choices impact their current choices, both in the case of brand loyalty and category-level consumption. Levine examines these dynamics in policy-relevant contexts, including demand for addictive goods and nutritional inequality.
Q: What is your best piece of advice for graduate students?
A: Start working on a project as soon as possible. There's definitely an impulse to wait around for the perfect idea or opportunity but just start something.
I'm excited to be a part of the Hopkins Business of Health Initiative and more generally am really happy to be at an institution that values interdisciplinary collaboration.
Julia Levine