Katz Fred

Fred Katz, MBA, MSDE

Senior Professional Instructor
Discipline
Marketing

After 25 years of owning and building his own food distribution business, Fred Katz, who describes himself as a “true entrepreneur,” decided to pursue his love of teaching. Along the way, he has maintained and strengthened his consulting ties with major consumer product corporations such as Coca-Cola, Borden, Procter & Gamble, ConAgra, Keebler, and Nabisco, with areas of expertise that include retail food sales, product distribution technology, and marketing, as well as the intricacies of successfully operating a family business. His ​35 years of teaching both graduate and undergraduate business students have included ​17 years at Johns Hopkins, currently in the areas of competitive strategy, marketing, and entrepreneurship. In 2009, Katz received a Johns Hopkins University Excellence in Teaching Award for the Carey Business School from the Johns Hopkins University’s Alumni Association.

Honors and distinctions

  • Montgomery County Best and Brightest Award, NAACP (May 2010, ​May 2014)
  • 2009 Johns Hopkins Carey Business School Excellence in Teaching Award (2009)

Selected publications

  • Katz, F., Budd, N., Frick, K., Gittlesohn, J., Cuccia, A., Jeffries, J., Prasad, D., Powell, L. (2015). B’More healthy: retail rewards - design of a multi-level communications and pricing intervention to improve the food environment in Baltimore City. BMC Public Health, 15, 283. doi:10.1186/s12889-015-1616-6 (283rd ed., vol. 15, pp. 0.1186/s12889-015-1616-6). BMC Public Health.
  • Katz, F., Global Sales Conference Intermec Technologies, Orlando, FL (Jan 2008)
  • Katz, F.,  American Food Service Technologies Customer Seminar, "Fingerprints Cost You Money", Pheonix, AZ (Apr 2007)
  • Katz, F., DSD Strategies Seminar Stagnito Publications, Orlando, FL (May 2006)