John Healey, PhD
Assistant Professor of Practice
| Academic Area | Marketing |
|---|
| Areas of Interest | Sponsorship, Marketing Strategy, Marketing-Finance Interface |
|---|
John Healey is an Assistant Professor of Practice at the Carey Business School at Johns Hopkins University. Prior to joining Johns Hopkins University, he was an Assistant Professor in the Marketing Area at Tulane University after receiving his PhD from the University of Maryland. His research focuses on marketing strategy and evaluating the strategic effects of marketing expenditures on firm performance. His prior research has examined the effects of sponsorship on firm stock performance and sales, social media marketing’s effect on investor behavior, and the relationships between firm strategic marketing, institutional common ownership amongst firms within an industry, and firm performance.
Education
Teaching
Current
- Marketing Management
- Branding and Marketing Communications
- Sales Force Management
Research
Selected publications
- John Healey and Ofer Mintz (2021). “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance,” International Journal of Research in Marketing, 38(4).
- John Healey and Wendy W. Moe (2016). “The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market,” International Journal of Research in Marketing, 33(2).
Working papers
- John Healey and William Rand, “The Firm on Twitter: Firm-Generated Content and the Sensitivity of a Firm’s Stock Price"
- John Healey and David Godes, “The Financial Impact of Promotional Media Mentions due to Sponsorship”
- John Healey and David Godes, “The Effect of Stadium Naming Rights Agreements on Sponsor Sales”