Digital Marketing Strategy

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Revolutionize your approach to digital marketing

The emergence of digital technologies has fundamentally changed the way individuals, businesses, and organizations interact. This has necessitated a shift in how organizations reach, captivate, and convert their target audiences.

This three-day intensive program will provide participants with an in-depth understanding of the digital marketing landscape, beginning with how digital marketing should fit into the greater marketing communications framework.

Throughout this course, participants will learn to create a cohesive experience that transcends digital properties. Participants will leave with a clear understanding of how to engage their target audiences in an authentic, brand-centric way across platforms, as well as how to leverage the latest technologies to deliver exceptional experiences, both on and off-line.

Each module in the course is designed to deliver actionable strategies and insights and will be accompanied by hands-on exercises intended to put theory into practice and prepare attendees to immediately implement the lessons learned. You will return to your workplace armed with the knowledge and skills necessary to initiate and manage successful digital marketing campaigns across multiple channels, as well as communicate the results of those efforts in financial terms.

Who this course is for:

This course is designed for executives, mid-senior to senior-level marketers and entrepreneurs/founders who seek to gain a deeper understanding of both the digital landscape and how it impacts business strategy, marketing strategy and operations.  The course will be particularly valuable to anyone from a “legacy” organization seeking to integrate digital channels/tactics into the marketing mix to more effectively communicate with target audiences online. 

Outcomes:

  • Understand the digital marketing frameworks & business models
  • Create a comprehensive and cohesive digital strategy
  • Recognize the best methods for selecting the appropriate tactics, channels & tools
  • Analyze the different approaches for measuring the performance and return on investment of your digital marketing activities
  • Understand how to quantify the incremental impact digital marketing programs have on an organization’s bottom line

View Printable Course Description

Dates Offered

October 22-24, 2018 (9:00am-4:00pm)
Register NowDeadline: 10/15/2018

Tuition

$3,800 

JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page

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Located in the heart of Baltimore's thriving Harbor East neighborhood

  • All course materials included
  • Complimentary gourmet breakfast and lunch
  • Free covered parking

Faculty

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David Warschawski

Founder & CEO of Warschawski

David Warschawski is the Founder & CEO of Warschawski. The company has been named “U.S. Small Agency of the Year” three years in a row and has won more than 200 industry awards for its work. Recently, Warschawski was granted the prestigious Google Certified Agency Partner designation, and now has ten certified Google Certified Analysts on staff.

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Sam Ruchlewicz

Vice President of Digital Strategy & Data Analytics, Warschawski

Sam brings a diverse background spanning finance, business and marketing communications to impact change and digital transformation at all levels of an organization. As Warschawski's Vice President of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives.