Revolutionize your approach to digital marketing
The emergence of digital technologies has fundamentally changed the way individuals, businesses, and organizations interact. This has necessitated a shift in how organizations reach, captivate, and convert their target audiences.
This three-day intensive program will provide participants with an in-depth understanding of the digital marketing landscape, beginning with how digital marketing should fit into the greater marketing communications framework.
Throughout this course, participants will learn to create a cohesive experience that transcends digital properties. Participants will leave with a clear understanding of how to engage their target audiences in an authentic, brand-centric way across platforms, as well as how to leverage the latest technologies to deliver exceptional experiences, both on and off-line.
Each module in the course is designed to deliver actionable strategies and insights and will be accompanied by hands-on exercises intended to put theory into practice and prepare attendees to immediately implement the lessons learned. You will return to your workplace armed with the knowledge and skills necessary to initiate and manage successful digital marketing campaigns across multiple channels, as well as communicate the results of those efforts in financial terms.
Who this course is for:
This course is designed for executives, mid-senior to senior-level marketers and entrepreneurs/founders who seek to gain a deeper understanding of both the digital landscape and how it impacts business strategy, marketing strategy and operations. The course will be particularly valuable to anyone from a “legacy” organization seeking to integrate digital channels/tactics into the marketing mix to more effectively communicate with target audiences online.
- Understand the digital marketing frameworks & business models
- Create a comprehensive and cohesive digital strategy
- Recognize the best methods for selecting the appropriate tactics, channels & tools
- Analyze the different approaches for measuring the performance and return on investment of your digital marketing activities
- Understand how to quantify the incremental impact digital marketing programs have on an organization’s bottom line
October 22-24, 2018 (9:00am-4:00pm)
JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page.