Stay ahead in a digital-first marketplace. The part-time Master of Science in Marketing program blends insights in consumer behavior, analytics, strategy, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.

Launch a career in marketing and become a capable and confident professional who understands the digital economy. With a concentration in marketing analytics, you’ll graduate with knowledge of current and future trends, consumer behavior, and the psychology of persuasion.

Gain the skills to launch and scale ventures in competitive markets with the Entrepreneurial Marketing Certificate. You’ll learn to identify customer needs, design value-driven strategies, and leverage digital tools for impact. This fully online program is ideal for entrepreneurs, intrapreneurs, and marketing professionals ready to drive innovation. 

Entrepreneurial marketing requires creativity, agility, and customer-centric thinking. You’ll explore topics such as new venture marketing, digital tools for startups, and market research for innovation while gaining real-world entrepreneurial experience to help you apply marketing strategies in fast-paced and resource-constrained environments. 

Stay ahead in the rapidly evolving marketing landscape. The Digital Marketing Certificate will help you master the tools and strategies needed to engage audiences, optimize campaigns, and translate data into results. This 12-credit, fully online program is for working professionals who want to stay ahead in an industry shaped by technology and innovation.

From SEO and SEM to social media strategy and customer analytics, the Digital Marketing Certificate prepares you to lead campaigns that drive business growth. You’ll learn from expert faculty with experience in global marketing, data science, and brand strategy, while gaining practical skills to advance your career.