For more than four decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive and more rewarding lives. In addition to teaching at Johns Hopkins Carey Business School, he teaches marketing at the Johns Hopkins University Bloomberg School of Public Health. His private consulting firm, Good Ground Consulting LLC, helps organizations and teams discover and defend their good ground – the fertile market niche where their productivity peaks. In other words, he helps organizations selling intangibles answer their customers’ key question, “Why should I trust you?”
Education
- Masters in Public Policy, John F. Kennedy School, Harvard University
- Bachelors in English Literature, Princeton University
Research
Selected publications
Teaching
Current
- Health Marketing and Access at Carey
- Marketing for Health Care Organizations at Bloomberg School of Public Health
Honors and distinctions
- Editor-in-chief, The Daily Princetonian
- Securities Industry Institute, Wharton School of the University of Pennsylvania
- National champion, age group, 12-hour ultra-distance bicycle race
- National champion, age group, 24-hour ultra-distance bicycle race
Impact and engagement
Business
Greg’s Good Ground Consulting clients have included a wide variety of health-related organizations: hospitals, hospital associations, insurance companies, medical device companies, physicians, a mental health provider network, a senior care provider, a health policy think tank, healthcare venture capitalists, a healthcare information technology company, a health club and Johns Hopkins Technology Transfer. He has also consulted with several educational institutions including Johns Hopkins Carey Business School, University of Connecticut, University of Rochester, and St. Paul’s and Friends Schools in Baltimore. As a senior fellow for the Business Learning Institute for more than 15 years, he has taught hundreds of CPAs how to sell their services. He has also worked with sales teams at organizations like Metlife, Prudential Retirement, UBS, CIBC Mellon, and Bank of New York.
In the 1990s, Greg was director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic; Mid-Atlantic vice president of Sales and Marketing for Prudential’s managed care operations; and chief marketing officer for Alex Brown, America’s oldest investment bank. Most recently, he was director of Marketing for Deutsche Bank, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training.
In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen. In the 1970s, as a reporter for The Wall Street Journal, Greg covered business in Detroit and also wrote economics out of Washington.
In the media
- Greg Conderacci, “Motorgate: How a Floating Corpse Led to a Fraud Inquiry and Ousters by GM,” The Wall Street Journal, April 24, 1975