Launch a career in marketing and gain the skills to understand marketing dynamics, analyze customer profiles, and design targeted strategies driven by real-time feedback in the accelerated 9-month, full-time Master of Science in Marketing program.
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Master of Science in Marketing
Stand out in the fast-moving digital age
Details
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STEM-Designated -
Fall Term -
Full-time -
In-Person -
Baltimore, MD and Washington, D.C. -
9 Months -
30 Credits -
$78,500**See full costs details. All students are considered for scholarships.
Benefits & Highlights
- Learn marketing theory in the digital age
- 9-month format
- STEM designation provides an opportunity to apply for an OPT extension
Who Should Apply
The full-time 9-month MS in Marketing program is designed for recent graduates, early career professionals, and particularly international students interested in marketing in the digital age, and who want to enter the work force quickly
Connect with a recruiter
Our recruiters are here to help you every step of the way with questions about the application process, curriculum, or how the full-time 9-month MS in Marketing program fits your career goals.
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Career & Life Design
Your career goals are our priority.
From the time you step into the classroom through graduation and beyond, our students have access to career resources to help clarify goals, build critical skills, and connect with opportunities that align with their interests. And the results speak for themselves.
Career resources are embedded into the full-time MS in Marketing curriculum and program experience. The Career & Life Design team works closely with our full-time students to help you plan for and secure a post-graduation career. See how the Career & Life Design team works with our full-time specialized master’s students.
Admissions
Applicants are evaluated based on career goals, academic and/or professional background, and their ability to contribute to the cohort.
Students have access to various financial aid and scholarships options, making your academic and career goals more attainable.
Financial aid opportunities:
- Merit-based scholarships
- Private scholarships
- Employer tuition assistance
- Private loans
- State or federal aid
- Completed online application
- Résumé (one page)
- Two essays
- One professional recommendation
- Official transcript(s)
- TOEFL IBT/IELTS/PTE/DET score (required for non-U.S. citizens whose undergraduate degree was not taught in English)
- Recorded interview
- GMAT or GRE score (optional)
- $100 nonrefundable application fee
Submit your application through the Johns Hopkins University-wide platform. Select Carey Business School as your preferred school and choose the upcoming fall term, then upload all required materials. Once we receive your completed application, our team will review your file and follow up with you on next steps.
Application deadlines
| Application round | Candidate deadline | Decision release | Initial deposit deadline | Final deposit deadline |
|---|---|---|---|---|
| Round 1 | October 21, 2026 | December 2, 2026 | January 13, 2027 | April 7, 2027 |
| Round 2 | January 13, 2027 | February 24, 2027 | April 7, 2027 | May 19, 2027 |
| Round 3 | February 10, 2027 | March 17, 2027 | April 14, 2027 | May 19, 2027 |
| Round 4 | March 10, 2027 | April 21, 2027 | May 12, 2027 | June 9, 2027 |
| Round 5 | April 14, 2027 | May 12, 2027 | June 9, 2027 |
”The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure."
Dev
Goyal
Marketing ’23
Business Planning & Analysis Analyst
Medifast
Curriculum
The full-time, 9-month MS in Marketing curriculum is 30 credits taught by our faculty. Students complete 16 credits of core courses designed to align with hiring cycles in the United States and abroad.
Core curriculum
REQUIRED COURSES
The marketing curriculum blends consumer behavior, big data, analytics, and tech. Focused on marketing analytics, it prepares you to solve real-world challenges and lead in a data-driven global market.
- Business Communication
- Business Leadership and Human Values
- Consumer Analytics
- Consumer Behavior
- Data Analytics (12 and 15-month formats only)
- Marketing Management
- Marketing Research
- Marketing Strategy
- Pricing Analysis
- Social Media Analytics
- Statistical Analysis
- Strategic Market Intelligence
Customize your experience
ELECTIVES
Customize your degree with electives in areas such as branding, business-to-business marketing, channel strategy, quantitative methods, and more.
- Accounting and Financial Reporting
- Advanced Behavioral Marketing
- AI in Marketing
- Branding and Marketing Communications
- Business Law
- Business-to-Business Marketing and Channel Strategy
- Data Visualization
- Designing Experiments
- Integrated Digital Marketing
- Leveraging Experiments for Managerial Decisions
- New Product Development
- Python for Data Analysis
- Retail Analytics
- Sales Force Management
- One Carey elective of your choice
Advantages of a Marketing degree
As new technologies, trends, and shifts in consumer behaviors evolve, you’ll stay ahead. The marketing program prepares you with specialized knowledge across all areas of marketing. Refine the techniques that are critical for success in this lucrative and influential industry.
Industry Visits
Carey students have experiential learning opportunities like the Constellation site visit to translate classroom knowledge into practical solutions while building professional networks and confidence. Learn more about the Constellation visit
Beyond the classroom
Turning knowledge into impact
Marketing student wins essay competition
Just weeks into the Marketing program, current student Galih Kurniawan was named a winner of the 2026 Design Management Institute (DMI) Student Essay Competition. His essay explored how organizations recognize and communicate forms of value that are difficult to measure. Kurniawan’s win highlights the kinds of opportunities Carey students can access beyond the classroom, such as professional conferences, industry networking events, and hands-on learning, to connect prior experience with new business skills.
Tour the Hershey brand
Exploring marketing and branding strategies
Each year, Carey Business School’s marketing students travel to Hershey, Pennsylvania to explore marketing and branding at one of the world’s most iconic chocolate brands. Read more
Program FAQs
The 9-month program is ideal for international students looking to enter the workforce quickly. The 9-month format aligns with major employment cycles in the United States and abroad, helping you transition into career and leadership opportunities without delay.
Yes, both program formats are STEM designated.
The 9- and 12-month versions of the program are each taught at both of our locations in Baltimore, MD and Washington, D.C. You will choose your preferred location when applying, but it is not guaranteed.
Recognized by Poets & Quants in their 2024 Best in Class Awards for the Business of Health, Carey has the unparalleled advantage of being part of the nation’s first and most trusted research university. Focusing on understanding the complexities and managing stakeholders of the U.S. healthcare system, you’ll develop a deep understanding of complex healthcare challenges and graduate prepared to lead, manage, and drive change in any health-related industry.
Happening at Carey
Connect with a Carey Ambassador
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