Wesley W. Koo is an assistant professor in the Management & Organization area at Johns Hopkins Carey Business School. Wesley's research examines the relations between business, technology, and society. It focuses on platform governance and technology adoption across social sectors.
For example, he has studied rural entrepreneurs' ability to navigate algorithmic change and platform governance’s impact on domestic workers. His research has been published in top-tier academic journals and disseminated by leading media outlets. He serves on the editorial boards at Organization Science, Strategic Entrepreneurship Journal, and Strategic Management Journal.
Before joining Carey, Wesley was an assistant professor of strategy at INSEAD. He received his PhD at Stanford University, where his research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received dual degrees in Environmental Engineering and Management from MIT.
Teaching
Current
- Strategic Management
Research
Selected Publications
2026 Koo, WW, Zhang, M, & Choudhury, P. “Unwind the Clock? Temporal Distance and User Interactions on a Digital Platform.” Forthcoming at Strategic Management Journal.
2026 Burbano, VC, Koo, WW, & Luo, J. “A Platform Rating System and Vulnerable Workers: Evidence from Field Experiments in Singapore.” Organization Science.
2025 Koo, WW. “Cross-Lingual Effects of AI-Generated Content on Human Work.” Scientific Reports.
2025 Jue-Rajasingh, D, & Koo, WW. “From Margins to Mainstream: The Narrative Dilemma in Scaling Social Ventures.” Strategic Management Journal.
2025 Koo, WW, & Eesley, CE. “Take Me Home, Country Roads: Return Migration and Platform Enabled Entrepreneurship.” Organization Science.
2024 Koo, WW. “Hybrid Governance of Platform Entrepreneurs.” Research Policy.
2023 Bahar, D, Choudhury, P, Kim, DY, & Koo, WW. “Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context.” Management Science.
2021 Koo, WW, & Eesley, CE. “Platform Governance and the Rural-Urban Divide: Sellers’ Responses to Design Change.” Strategic Management Journal.
Selected Working Papers
Karp, R, Koo, WW, Liu, L, & Zhang, L. “Incumbent’s Advantage via Expertise Asymmetry: Revitalization of the Chinese Pearl Industry with Livestreaming.”
Jegede, O, Jue-Rajasingh, D, & Koo, WW. “Framing the Hustle: Experimental Evidence from Motivating Recycling in Lagos, Nigeria.”
Koo, WW, & Pu, JC. “AI Review Summary and Customer Ratings.”
Stuart, HC, Koo, WW, & Kang, HY. “Fading Parity: A Temporal Reversal of the Gender Gap in Digital Entrepreneurship.”