Earn your Master of Science in Marketing

Marketing in the digital age

Considering today’s interconnected world and the increased pace of doing business globally, the full-time Master of Science in Marketing will prepare you to meet consumer demands and gain insights necessary for the future of marketing.

The STEM-designated program has a concentration in marketing analytics, preparing you with the tools to manage brand audits, assess brand equity, and develop innovative branding strategies. You will use data for predicting consumer trends and gaining insights to solve future challenges and build the expertise to become a leader in the rapidly changing market.

Choose between a 9-month or 12-month format. The 9-month program is strategically aligned with major enrollment cycles in the U.S. and internationally. The 12-month program is ideal for those looking to earn a degree in one year to enter the workforce right away.

“The marketing program provided me with a solid foundation of marketing strategies, consumer behavior, and marketing research. The analytical skills that the class provided–like the qualitative aspects such as the user journey and customer behavior, and then translating that into identifying trends and making data-driven recommendations–has especially helped me in my role as a consultant, where I help our clients develop business strategies.”

Karina Gulati , Marketing '22, Senior Customer and Marketing Strategy Consultant at Deloitte

Experience the Johns Hopkins difference

Test, apply, and master breakthrough marketing ideas ahead of the industry

Leverage digital platforms in marketing plans

Use consumer psychology theories to understand consumer decision-making

Leverage quantitative and qualitative insights

Leadership, resilience, and entrepreneurship aren’t just developed in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and beyond to take your learning to the next level:

Case competitions: Participate in business case competitions to develop critical business and presentation skills, gain industry experience, and network with experts and potential employers.
Student organizations: Join a student organization to network with students inside and outside your program, find lifelong friends, and make an impact in your community

: Baltimore, MD

Johns Hopkins Carey Business School’s Baltimore location is situated in the Harbor East neighborhood. Harbor East has emerged as the city’s business hub and the pulse for innovation in Baltimore. Carey’s neighbors range from established firms to newly relocated ventures and thriving start-ups. It is the ideal location, in the ideal city, to pursue a graduate business education – and the next phase of your career.

Washington, D.C.

Our brand-new Washington, D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. Johns Hopkins in D.C. creates new opportunities for research, education, and public engagements, allowing every academic division within the university to have a presence in the nation’s capital. As a Carey Business School student, take full advantage of being in the governmental and political epicenter of the United States.

: Sharpen your professional skills to become a leading candidate in the workforce with help from Carey’s Career & Life Design team. Our career and leadership coaches, in partnership with Carey’s industry-aligned employer relations specialists, are committed to supporting you throughout your time at Carey Business School and beyond.

About the Carey Business School

Grounded in the Johns Hopkins legacy of excellence and research, Johns Hopkins Carey Business School shapes business leaders who seize opportunity, inspire change, and create lasting value. We bring a modern business perspective to Johns Hopkins by shaping leaders who build for what’s next ®.

With locations in Baltimore, MD, and Washington, D.C., Carey offers full-time, part-time, and online MBA and MS degree programs, and executive education programs for the global marketplace that are data-driven and built to compete in an everchanging business world. Carey’s faculty are thought-leaders, trailblazing what’s next in the business world and in the classroom. And at Carey, we learn by doing. For more information, visit carey.jhu.edu.

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Earn your Master of Science in Marketing

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Marketing in the digital age

Experience the Johns Hopkins difference

Test, apply, and master breakthrough marketing ideas ahead of the industry

Leverage digital platforms in marketing plans

Use consumer psychology theories to understand consumer decision-making

Leverage quantitative and qualitative insights

Beyond the classroom

Explore our locations

Career & Life Design

About the Carey Business School