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J Chao

Earn your Master of Science in Marketing

Marketing in the digital age

Considering today’s interconnected world and the increased pace of doing business globally, the Johns Hopkins STEM-designated Master of Science in Marketing degree with a concentration in marketing analytics will prepare you to meet consumer demands and gain insights necessary for the future of marketing.  

Our highly analytical and data-focused program will prepare you with the tools to manage brand audits, assess brand equity, and develop innovative branding strategies. Use data for predicting consumer trends and gaining insights to solve future challenges, and build the expertise to become a leader in the rapidly changing market.

“I was originally trained as an engineer, so when I switched careers, Carey Business School’s MS in Marketing taught me to apply marketing principles and theories instead of relying on instinct. I learned how to build my personal brand, and I quickly distinguished myself from others in the competitive job market.”

Charlie Wang, MS in Marketing ’19

Experience the Johns Hopkins difference

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Test, apply, and master breakthrough marketing ideas ahead of the industry

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Leverage digital platforms in marketing plans

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Use consumer psychology theories to understand consumer decision-making

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Leverage quantitative and qualitative insights

About the Carey Business School

Grounded in the Johns Hopkins legacy of excellence and research, Johns Hopkins Carey Business School shapes business leaders who seize opportunity, inspire change, and create lasting value. We bring a modern business perspective to Johns Hopkins by shaping leaders who build for what’s next ®.

With locations in Baltimore, MD, and Washington, D.C., Carey offers full-time, part-time, and online MBA and MS degree programs, and executive education programs for the global marketplace that are data-driven and built to compete in an everchanging business world. Carey’s faculty are thought-leaders, trailblazing what’s next in the business world and in the classroom. And at Carey, we learn by doing. For more information, visit carey.jhu.edu.