student experience
November 11, 2020

Marketing Expert Tony Wells ’97 Speaker Carey Lecture Series: Resiliency in Tough Times

Why it matters:

Tony Wells, chief brand officer at USAA, spoke in the Carey Business School’s Distinguished Speaker Series. The discussion was facilitated by Carey Dean Alexander Triantis.

Article Highlights

  • Speaker Tony Wells is a Carey alum and chief brand officer at USAA.
  • His remarks touched on USAA’s organizational approach during the pandemic.
  • Wells is also a graduate of the U.S. Naval Academy and a former Marine officer.

Tony Wells, chief brand officer at USAA, spoke November 6, 2020, in the Distinguished Speaker Series of the Johns Hopkins Carey Business School.

In a discussion facilitated by Carey Dean Alexander Triantis, Wells addressed USAA's framework for resiliency during the COVID-19 pandemic, as well as the importance of corporate culture and core values in difficult times.

Wells has led marketing teams at USAA since 2017 and previously held chief marketing officer roles at Schneider Electric, ADT Security, and 24 Hour Fitness. He also is a board member at Yelp, the Association of National Advertisers, and Pattern89.

He is a graduate of the U.S. Naval Academy and served as a Marine infantry officer before beginning his business career. In 1997, he earned a certificate in business administration from Johns Hopkins University.

A November 2019 article in Carey Business magazine featured Wells and two other Carey alumni who served in the United States military.

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