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research > Marketing

Digital goods: What drives consumer behavior in the metaverse?

In the metaverse, consumers strongly favor the unused versions virtual items over used versions of identical items, according to new research by Haiyang Yang. His study sheds light on the psychology of consumer behavior in the metaverse.
April 24, 2024
research > Operations Management and Business Analytics

Ensuring fairness in product assortment: a ‘win-win-win’

Product placement and display significantly influence what we choose to purchase. Ozge Sahin and Ruxian Wang study an algorithm that ensures minimum market exposure for all sellers which could benefit consumers.
January 30, 2024
research

Allyship for Gender Equity at Work

Gender equity is an organization-wide leadership issue best addressed by men and women working together as allies to the cause.
January 18, 2024
research

The Value of Respect in Nurse-Physician Relations

Ineffective collaboration between physicians and nurses in acute healthcare settings is known to lead to substandard patient outcomes. A new review highlights the role of respect in promoting better interprofessional relationships, offering insights to...
January 16, 2024