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Xavier Becerra

Does sustainable health care start with reusable products?

A Hopkins Business of Health Initiative Earth Day event highlighted the critical need for sustainability in the health care sector. The initiative is paving the way for a future where health care is environmentally sustainable and economically thriving.
May 10, 2024
research > Marketing
Haiyang Yang

Digital goods: What drives consumer behavior in the metaverse?

In the metaverse, consumers strongly favor the unused versions virtual items over used versions of identical items, according to new research by Haiyang Yang. His study sheds light on the psychology of consumer behavior in the metaverse.
April 24, 2024
research > Operations Management and Business Analytics
headshots of two professors

Ensuring fairness in product assortment: a ‘win-win-win’

Product placement and display significantly influence what we choose to purchase. Ozge Sahin and Ruxian Wang study an algorithm that ensures minimum market exposure for all sellers which could benefit consumers.
January 30, 2024
research
two people listening to another person speaking

Allyship for Gender Equity at Work

Gender equity is an organization-wide leadership issue best addressed by men and women working together as allies to the cause.
January 18, 2024
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