Master of Science in Marketing (full-time)

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Full Time
Page Type

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Baltimore, Md.
1 year, 36 credits
STEM Designated
STEM designated
Interior Description

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

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Program details

Financial Aid & Scholarships

There are numerous options for financing your Master's in Marketing including scholarships, loans, and payment plans available to those who qualify.

Program features

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Marketing theory

Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

STEM-designated curriculum

The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.

Solutions to business challenges

Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

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Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

dev goyal

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”

Dev Goyal, MS in Marketing '23
Business Planning & Analysis Analyst, Medifast

University catalog

The latest edition of the Carey Business School University Catalog is available.

Program comparison

  • In-person classes
  • Courses held in Baltimore, MD or Washington, D.C.
  • STEM-designated curriculum
  • Complete your degree in one year
  • Online, flexible format
  • Asynchronous and/or fully synchronous courses
  • Curriculum includes blend of traditional and project-based courses
  • Complete your degree in two years
  • In-person classes
  • Courses held in Baltimore, MD
  • STEM-designated curriculum
  • Complete your degree in two years

Signature experiences

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Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.

Attend an event

Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.

View Upcoming Live Webinars

Connect with a Carey student or alumni

Our students come from all over the world and represent all of the different graduate business programs we have here at Carey. Connect with one of them directly to learn more about life at Carey.


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