MS in Marketing

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    “All my experiences at Carey helped me to not only secure the job I got after graduation, but also develop my mental capabilities to adapt to new environments and challenges.” JY Tian | Alumnus | MS in Marketing
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    “I knew I was headed for an MBA, but I didn’t want to go to just any business school. I wanted to go to a school that teaches the value of people over profits. I want to be part of a generation of future business leaders that have that vision in mind.” Maia Sciupac Arteaga | Student | Flexible MBA
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Test, apply and master breakthrough marketing ideas—ahead of the industry. The MS in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines.

Details

Length:

36 credits, 1 year (full-time) / 2 years (part-time)

Tuition:

$68,900 (full-time) / $1,370 per credit (part-time)

Fees:

$100 Application Fee

$500 Matriculation Fee (Full-Time)

$250 Matriculation Fee (Part-Time)

Online Full-Time Part-Time

Inside Look Into MS in Marketing

Program Features

The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:

  • Analyze primary and secondary data, build customer datasets, conduct advanced analytics
  • Integrate digital platforms and social media into marketing and communication plans
  • Manage brand audits, assess brand equity, and develop branding strategies
  • Detect relevant trends and patterns that can improve marketing performance
  • Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights
  • Explore competitive economics and strategic intelligence during the marketing planning process
  • Assess market viability for innovative products and services
  • Identify market entry and exit strategies for new and maturing products/services
  • Integrate theories of consumer psychology to understand customer decision-making and behavior

Download program fact sheet

Sample Curriculum

The 36-credit MS in Marketing program is offered full-time at the Carey Business School’s Baltimore campus. The part-time program is available at our Baltimore campus. Starting Fall 2019, the MS in Marketing program will begin to be offered online. For more information about online education at Carey, please visit our Online Students page.

The curriculum includes the following courses, but course sequence and availability of specific electives may vary. Consult with an academic adviser to ensure you take courses in the approved sequence.

Descriptions for the following courses can be found by using the JHU Student Information System Course Search.

Business Foundations (12 credits)

  • BU.210.620 Accounting and Financial Reporting
  • BU.120.601 Business Communication
  • BU.132.601 Business Law
  • BU.131.601 Business Leadership and Human Values
  • BU.410.620 Marketing Management
  • BU.510.601 Statistical Analysis

Functional Core (6 credits)

  • BU.420.710 Consumer Behavior
  • BU.450.710 Marketing Strategy
  • BU.410.601 Marketing Research

Marketing Electives (18 credits)

  • BU.420.730 Advanced Behavioral Marketing
  • BU.430.710 Branding and Marketing Communications
  • BU.460.710 Business-to-Business Marketing
  • BU.450.760 Customer Analytics
  • BU.420.720 Customer Relationship Management
  • BU.510.650 Data Analytics
  • BU.520.601 Decision Models
  • BU.450.630 Field Experiments: Innovation and Evidence for Business and Policy
  • BU.460.700 Integrated Digital Marketing
  • BU.460.730 New Product Development
  • BU.430.720 Pricing Analysis
  • BU.430.740 Sales Force and Channels of Distribution
  • BU.450.765 Social Media Analytics
  • BU.450.750 Strategic Market Intelligence

Tuition & Fees

For Academic Year 2018-2019

Full-Time

tuition application fee matriculation fee registration per semester graduation fee
$68,900* $100 $500 $0 $0

*cost reflective of entire 12-month program

Part-Time

tuition application fee matriculation fee registration per semester graduation fee
$1,370 per credit $100 $250 $0 $0



All fees are nonrefundable. 

  • Late Registration Fee: $250
  • Late Payment Fee: $250
  • Returned Check Fee: $35
  • Payment Plan Termination Fee: $75
  • Delinquent Account Collection Fee: 25% of the outstanding debt
     

Learn more about the financial assistance available to students.

How to Apply

Discover all you need to get started with your Carey application. Visit our How to Apply page to learn more about the process, requirements, and more.

Requirements:

  • Transcripts
    • Official transcripts from all U.S. schools must be sent electronically. All U.S. transcripts must be from an accredited institution recognized by the U.S. Department of Education. Please visit your school’s website to request an official transcript and be sent electronically to carey.admissions@jhu.edu Please note that transcripts are required from all schools where 15 or more transfer credits were earned. Final transcripts must show the degrees you have earned. An admission decision may be delayed if you do not send transcripts from all colleges/universities attended.
    • If your school does not participate in an electronic transcript submission system, send official sealed transcripts to the address below:
      • Johns Hopkins Carey Business School
        Office of Admissions
        100 International Drive
        Baltimore, MD 21202
  • Resume
  • 2 Essays
  • One letter of recommendation
  • GMAT/GRE scores - requirement varies by program.
  • TOEFL or IELTS scores for non-native English speakers. A waiver request form can be found on the online application.

Start your application

For more information, please contact us at carey.admissions@jhu.edu or 410-234-9220.

Admissions Deadlines

  Round 1 Round 2 round 3
Application Deadline October 31, 2018 January 9, 2019 April 3, 2019
Carey Decision Date December 18, 2018 March 5, 2019 May 2, 2019
Deposit Deadline January 16, 2019  March 28, 2019 May 23, 2019

Find more information about our program deadlines

Career After Graduation

Our Career Development team is committed to providing opportunities for you to build professional skills and competencies that are essential for success in the career search. 

Graduates of the MS in Marketing degree program have gone on to start or advance their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. Employers have included:

  • Accenture
  • Amazon
  • Cisco Systems
  • General Motors
  • KPMG
  • NBC
  • Pfizer
  • Verizon Wireless 

The most recent MS in Marketing career data is available here

Featured Story

Carey Summer Graduation

The Johns Hopkins Carey Business School held a graduation ceremony for summer graduates on Thursday, August 3 at the Joseph Meyeroff Symphony Hall in Baltimore.

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