MS in Marketing

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    “All my experiences at Carey helped me to not only secure the job I got after graduation, but also develop my mental capabilities to adapt to new environments and challenges.” JY Tian | MS in Marketing '15

Test, apply and master breakthrough marketing ideas—ahead of the industry. The Master of Science in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines.



36 credits, 1 year (full-time) / 2 years (part-time)


$71,600 (full-time) / $1,410 per credit (part-time)

Financial Aid:

We offer numerous financial aid and scholarship options.
Learn More


$100 Application Fee

$500 Matriculation Fee (Full-Time)

$250 Matriculation Fee (Part-Time)

Online Full-Time Part-Time

Inside Look Into MS in Marketing

Program Features

The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:

  • Analyze primary and secondary data, build customer datasets, conduct advanced analytics;
  • Integrate digital platforms and social media into marketing and communication plans;
  • Manage brand audits, assess brand equity, and develop branding strategies;
  • Detect relevant trends and patterns that can improve marketing performance;
  • Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights;
  • Explore competitive economics and strategic intelligence during the marketing planning process;
  • Assess market viability for innovative products and services;
  • Identify market entry and exit strategies for new and maturing products/services; and
  • Integrate theories of consumer psychology to understand customer decision-making and behavior.

Download program fact sheet

Sample Curriculum

The 36-credit MS in Marketing program is offered full-time at the Carey Business School’s Baltimore campus. The program is also offered part-time with courses at our Baltimore campus and online.

Online courses feature mostly asynchronous learning activities with a few recommended or required synchronous (real-time) activities. Students enrolled in the online MS in Marketing program will be required to take one course with residency, which includes a two-and-a-half-day onsite component, to complete their degree. This onsite residency is held at the Johns Hopkins Carey Business School’s Harbor East campus in Baltimore, MD. Learn more about online education at Carey.

The curriculum includes the following courses. Consult with your academic advisor as course sequence and availability may vary.

Descriptions for the following courses can be found by using the JHU Student Information System Course Search.

Business Foundations (12 credits)

  • BU.210.620 Accounting and Financial Reporting
  • BU.120.601 Business Communication*
  • BU.132.601 Business Law
  • BU.131.601 Business Leadership and Human Values
  • BU.410.620 Marketing Management
  • BU.510.601 Statistical Analysis

*Online sections of Business Communication require students to attend an in-person residency at the Baltimore campus in order to complete the 8-week course.

Functional Core (6 credits)

  • BU.420.710 Consumer Behavior
  • BU.410.601 Marketing Research
  • BU.450.710 Marketing Strategy

Marketing Electives** (18 credits)

Students choose 9 courses from the following:

  • BU.420.730 Advanced Behavioral Marketing
  • BU.430.710 Branding and Marketing Communications
  • BU.520.601 Business Analytics
  • BU.460.710 Business-to-Business Marketing and Channel Strategy
  • BU.450.760 Customer Analytics
  • BU.420.720 Customer Relationship Management
  • BU.510.650 Data Analytics
  • BU.450.630 Designing Experiments
  • BU.460.700 Integrated Digital Marketing
  • BU.460.730 New Product Development
  • BU.430.720 Pricing Analysis
  • BU.450.740 Retail Analytics
  • BU.430.740 Sales Force Management
  • BU.450.765 Social Media Analytics
  • BU.450.750 Strategic Market Intelligence

**Not all electives are offered online each year. Consult with your academic advisor for more details.

Tuition and Fees

For Academic Year 2019-2020


tuition application fee matriculation fee registration per semester graduation fee
$71,600* $100 $500 $0 $0

*cost reflective of entire 12-month program


tuition application fee matriculation fee registration per semester graduation fee
$1,410 per credit $100 $250 $0 $0

All fees are nonrefundable. 

  • Late Registration Fee: $250
  • Late Payment Fee: $250
  • Returned Check Fee: $35
  • Payment Plan Termination Fee: $75
  • Delinquent Account Collection Fee: 25% of the outstanding debt

Learn more about the financial assistance available to students.

How to Apply

Discover all you need to get started with your Carey application. Visit our How to Apply page to learn more about the process, requirements, and more.


  • Transcripts
    • Official transcripts from all U.S. schools must be sent electronically. All U.S. transcripts must be from an accredited institution recognized by the U.S. Department of Education. Please visit your school’s website to request an official transcript and be sent electronically to Please note that transcripts are required from all schools where 15 or more transfer credits were earned. Final transcripts must show the degrees you have earned. An admission decision may be delayed if you do not send transcripts from all colleges/universities attended.
    • If your school does not participate in an electronic transcript submission system, send official sealed transcripts to the address below:
      • Johns Hopkins Carey Business School
        Office of Admissions
        100 International Drive
        Baltimore, MD 21202
  • Resume
  • 2 Essays
  • One letter of recommendation
  • GMAT/GRE scores - requirement varies by program.
  • TOEFL or IELTS scores for non-native English speakers. A waiver request form can be found on the online application.

Start your application

For more information, please contact us at or 410-234-9220.

Admissions Deadlines


  Round 1 Round 2 round 3
Application Deadline October 30, 2019 January 8, 2020 Rolling as needed
Carey Decision Date December 18, 2019 March 4, 2020 Rolling as needed
Deposit Deadline January 22, 2020 April 8, 2020 Rolling as needed



  Round 1 Round 2 round 3
Application Deadline November 6, 2019 December 6, 2019 N/A
Carey Decision Date Rolling Rolling N/A
Deposit Deadline 4 weeks 4 weeks N/A


Find more information about our program deadlines

Career After Graduation

Our Career Development team is committed to providing opportunities for you to build professional skills and competencies that are essential for success in the career search.

Graduates of the MS in Marketing degree program have gone on to start or advance their careers across numerous industry sectors, including technology, manufacturing, media/entertainment, real estate, and health care. Employers have included:

  • Accenture
  • Amazon
  • Cisco Systems
  • General Motors
  • KPMG
  • NBC
  • Pfizer
  • Verizon Wireless 

The most recent MS in Marketing career data is available here

Featured Story

Carey Business School Student Wins $12,000 Career Development Grant

Marketing degree candidate receives award from funding program for women