Display, Video and Social Advertising

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Course Features

The average person spends nearly seven hours online each day, and 95 percent of that time is spent on websites, in apps, or on social media platforms.

This creates a significant opportunity for brands to reach, engage, inform, and convert users through the use of display, video, and social ads. When done well, integrated display, video, and social strategies drive positive outcomes for users at all intent levels – from cost-effective identification of high-potential individuals to nurturing potential leads, converting ready-to-buy prospects, and re-engaging lapsed users. But success in the D/V/S landscape requires more than simply placing ads. It requires an integrated strategy that guides users through each stage of the journey with precise targeting and consistent, relevant, and impactful creative.

In this intensive, hands-on, two-day course, participants will explore each aspect of the D/V/S landscape – including how these types of ads work, how to find your target audience(s) on each platform, how to standardize your audiences, how to implement effective, tiered remarketing campaigns on each platform, and how to quantify the success of each campaign relative to your organization’s goals and objectives.

Throughout this course, we’ll use hands-on exercises and real-time demonstrations – so you will  gain actual in-platform experience – not just an academic understanding.

All courses include:

  • Industry-leading faculty
  • Collaborative learning
  • Research-driven results
  • Lifelong connections
  • Practical applications
  • Custom solutions

Program Details

 

    Who should attend

    • Early-to-mid career marketers looking to advance their careers
    • Marketing managers/directors/VPs looking to understand the digital landscape
    • Small business owners and entrepreneurs
    • Social media managers
    • Non-profit directors
    • Product managers

      What you will learn

      At the end of this course, you will be able to:

      • Develop an integrated strategy designed to guide your audiences through each stage of the user journey
      • Build and optimize programmatic display and video campaigns on the Google Display Network (GDN), as well as learn how DSPs and Trading Desks work
      • Set up, target and optimize high-performing, tiered social campaigns on key platforms
      • Understand the role of creative on each channel/platform
      • Manage an Integrated strategy within your organization

      Faculty

      David Warschawski

      CEO and Founder, Warchawski

      David is the CEO and founder of Warschawski, a Maryland based advertising, digital, PR and branding agency. David is a published author whose works have appeared in various publications and has provided expert commentary for media outlets including CNBC, NPR, and PBS. He serves as a visiting professor for the Johns Hopkins Carey School of Business, and he co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books. Prior to founding Warschawski, David worked at Edelman and The Dilenschneider Group in New York City. David earned his Bachelor of Arts in English with a minor in Studio Arts Franklin & Marshall College.

      Sam Ruchlewicz

      VP of Digital Strategy & Data Analytics, Warchawski

      In his role as VP of digital strategy and data analytics, Sam oversees client accounts and is responsible for the creation and execution of integrated digital marketing campaigns. He also supervises pay-per-click (ppc), retargeting, and SEO for Warschawski. Another aspect he handles is corporate communications and obtaining new business for the agency.

      In addition to his work with Warschawski, he frequently advises startups and is an avid investor. As a thought leader in the digital and data marketing spaces, Sam is frequently sought out for comment and his expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, Search Marketing Summit Australia, PRSA ICON, AMEC & The Digital Analytics Association, among others. Sam is also a member of the Executive Education faculty at Johns Hopkins Carey Business School, an adjunct instructor at Cabrini University and a guest lecturer at Georgetown University & New York University. In addition to his recognition by the Daily Record, Sam was also named as one of the 2020 Top 50 Most Influential PPC Experts by PPC Hero.