Persuasive techniques at your fingertips
In the business world, everything comes down to the ability to persuade. In order to succeed, your ideas and recommendations must be presented in the most effective way possible. Don't sell your ideas—or yourself—short.
Our Persuasive Communication course will teach you how to convince others to see things your way. Learn how to craft a compelling argument and make a strong case for your point of view. Collaborate with industry peers as you use persuasive techniques to develop a business proposal or product pitch. If you’re a professional who relies on your ability to influence and persuade others, this course is for you.
This course satisfies a requirement for the Executive Certificate in Business Communication.
Every course includes:
Who should attend
- Professionals who routinely pitch ideas, projects, and proposals
- Rising managers looking to advance their careers
- Individuals looking to increase their influence at work
What you will learn
- Explore the science of persuasive communication
- Identify the needs and concerns of your target audience
Develop a compelling argument using logical and emotional appeals
Build stronger relationships with colleagues and clients
Convert business pitches into business wins
Johns Hopkins Carey Business School Office of Executive Education is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 21 credits toward your CAE application or renewal professional development requirements.
Associate Professor, Carey Business School
Steven Cohen, PhD is a leading expert on persuasive communication and effective presentation skills. A two-time author, he’s been featured in The Financial Times, Slate, and the BBC Radio documentary, “Churchill’s Secret Cabinet,” among other media. He holds a PhD in Communication from the University of Maryland and a master's degree in public policy from Harvard University. Before joining Carey Business School, he held strategic roles at Bank of America and IBM Global Business Services.