Sylvia J. Long-Tolbert

Sylvia Long-Tolbert, PhD

Assistant Professor of Practice
Academic AreaMarketing
Academic AreaInnovation & Entrepreneurship
Areas of InterestConsumer Behavior Theory, Customer Relationship Management, Marketing Research, Services Marketing, Strategic Brand Management

Sylvia Long-Tolbert, PhD (Marketing, The Ohio State University) joined the Johns Hopkins Carey Business School in 2012. She is an Assistant Professor with expertise in the areas of consumer research, services marketing and brand management.


    • Ph. D, Marketing, Ohio State University
    • MABA, Business Administration, Marketing/Social Psychology, Ohio State University
    • MBA, Marketing, George Washington University
    • BBA, Marketing, Howard University


    Selected publications

    • Chandukala, S. R., S. Long-Tolbert and G. Allenby, “A Threshold Model for Respondent Heterogeneity,” Marketing Letters, 22 (2), 133-146, 2011.
    • Suri, R., S. Long-Tolbert and J. Kohli, “Who Pays High Price for Loyalty?: The Role of Self-Consciousness in Service Relationships,”Journal of Product and Brand Management, 2012.
    • Long-Tolbert, S. J.  and B. Gammoh, “In Good and Bad Times: The Interpersonal Nature of Brand Love in Service Relationships,“ Journal of Services Marketing, 26 (6),  391-402, 2012.

    Works in progress

    • Long-Tolbert, S. Grier and D. Crockett, “Stereotyped Service Failures and the Co-Consumer Effect”
    • Long-Tolbert, S. and R. Suri, “A Relational Perspective on the Role of Self-Correlates in Consumer Responses to Price Increases”
    • Long-Tolbert, S., “Is it Real: A Cross-Cultural Perspective on Brand Love”
    • Long-Tolbert, S., K. S. Min and R. P. Leone, “Relational and Brand Consequences
    • of Process-Based Service Failures ”
    • Long-Tolbert, S. “Lost in Transition: Understanding the Service Needs of Minority Retirees in Contemporary Times”



    • Branding and Marketing Communications
    • Consumer Behavior
    • Design Leadership

    Honors and distinctions

    • Co-Founder and Vice President, American Marketing Association Diversity and Marketing Special Interest Group
    • Faculty Advisor, Key Bank National MBA Case Competition Winner and Finalists  
    • Ohio State University, Fisher College of Business Administration Pacesetters Award, 2000
    • GE Faculty of the Future Recipient, 1999
    • Sheth-AMA Doctoral Consortium Fellow, 1998