Brett Hathaway

Brett Hathaway, PhD

Assistant Professor
Academic AreaOperations Management & Business Analytics
Areas of InterestBusiness Analytics, Econometric Methods, Machine Learning Techniques, Data Visualization, Operations Management

Prior to entering academia, Brett spent nine years managing the operations of customer service call centers and IT support. His experience in industry inspired him to enter academia to rigorously research operational issues in service systems. Currently, Brett works with industry partners to obtain unique datasets, and uses a variety of approaches (econometric and analytical modeling, behavioral experiments, and simulation) to study customer behavior under various customer service innovations, and server behavior under differing incentive systems. His studies provide insights regarding the customer and server decision-making process, describe how the performance of the system depends on their behavior, and demonstrate how companies can improve the performance measures of their service systems under various policies.


    • Ph D, Operations Management, University of North Carolina - Chapel Hill
    • MBA, Brigham Young University
    • BA, International Business, Brigham Young University - Hawaii
    • AA, Liberal Arts, American River College


    Selected publications
    Working papers
    • "The Gatekeeper's Dilemma: When Should I Transfer This Customer?" with Evgeny Kagan and Maqpool Dada. Under Review at Operations Research
    • "Data-Driven Priority Policies to Enhance Customer Service and Revenue Opportunities Using Past Customer Interaction Information" with Seyed Emadi & Vinayak Deshpande. Major Revision at Management Science.


    • Business Analytics

    Honors and distinctions

    • Latane' Most Outstanding Student Award (2019): Awarded to Most Outstanding Doctoral Student in Kenan-Flagler Business School
    • Operations Management Rising Scholar Award (2015): Awarded for Outstanding Progress in Doctoral Research