Haiyang Yang, PhD

Assistant Professor

Academic Discipline: Marketing

Areas of Interest:
Marketing,
Decision-Making,
Consumer Psychology


Phone: 410-234-9249

Email: hy@jhu.edu

Biography

Haiyang Yang, PhD (Marketing, INSEAD), is an Assistant Professor in the research track. His research focuses on understanding the processes that impact judgement, decision making, and goal pursuit.

Honors & Distinctions

  • Franco Nicosia Best Competitive Paper Award, Association for Consumer Research
  • Overall Winner Award, The Case Centre
  • Excellence in Teaching Award, Johns Hopkins University
  • Dean’s Award for Faculty Excellence, Johns Hopkins Carey Business School
  • The Black & Decker Competitive Research Grant
  • Prix du Meilleur Cas Pédagogique en Marketing (Best Marketing Case Award), Association Française du Marketing (The French Association of Marketing)
  • Association for Consumer Research - Sheth Foundation Doctoral Dissertation Award
  • Research Award Grants, Institute on Asian Consumer Insight
  • Fellow, American Marketing Association - Sheth Foundation Doctoral Consortium
  • INSEAD Fellowship

Selected Publications

  • “How Counterfeits Infect Genuine Products,” Journal of Consumer Psychology, 2018, (with Moty Amar, Dan Ariely, & Ziv Carmon)
  •  “Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation,” Journal of Consumer Research, 2015, 42, 93-108 (with Antonios Stamatogiannakis & Amitava Chattopadhyay)
  •  “Unconscious Creativity: When can Unconscious Thought Outperform Conscious Thought?” Journal of Consumer Psychology, 2013, 22, 573–581 (with Amitava Chattopadhyay, Kuangjie Zhang, & Darren Dahl)
  •  “For Whom is Parting from Possessions More Painful: Cultural Differences in the Endowment Effect,” Psychological Science, 2010, 21(12), 1910–1917 (with William Maddux, Carl Falk, Hajo Adam, Wendi Adair, Yumi Endo, Ziv Carmon, & Steve Heine)

Works In Progress

  • “The Feeling of Not Knowing” (with Ziv Carmon, Dan Ariely, & Michael I. Norton)
  • “Having More Possessions can be Less Satisfying” (with Ziv Carmon & Ravi Dhar)
  • “Dynamic Beauty” (with Leonard Lee)