Persuasive Communication

students engage in conversation during a persuasive communication executive education course
Back to Business Communication
Business Communication

Asset 1 Growth

Persuasive techniques at your fingertips 

In the business world, everything comes down to the ability to persuade. In order to succeed, your ideas and recommendations must be presented in the most effective way possible. Don't sell your ideas—or yourself—short.

Our Persuasive Communication course will teach you how to convince others to see things your way. Learn how to craft a compelling argument and make a strong case for your point of view. Collaborate with industry peers as you use persuasive techniques to develop a business proposal or product pitch. If you’re a professional who relies on your ability to influence and persuade others, this course is for you. 

Program Details

Who Should Attend

  • Professionals who routinely pitch ideas, projects, and proposals
  • Rising managers looking to advance their careers
  • Individuals looking to master sales techniques

What You Will Learn

  • Explore the science of persuasive communication
  • Identify the needs and concerns of your target audience
  • Create convincing arguements using logical and emotional appeals
  • Build stronger relationships with colleagues and clients
  • Convert business pitches into business wins

This course satisfies a requirement for the Executive Certificate in Business Communication

View Printable Course Description

Business Communication

Asset 1 Growth

Upcoming Dates

October 29-31, 2018 (9:00am-4:00pm)
Register NowDeadline: 10/22/2018
December 17-19, 2018 (9:00am-4:00pm)
Register NowDeadline: 12/10/2018
March 5, and 7-8, 2019 (9:00am-4:00pm)
Register NowDeadline: 02/25/2019
May 14, 16 & 17, 2019 9:00am-4:00pm)
Register NowDeadline: 05/06/2019

Location

All courses are held at the Johns Hopkins Carey Business School Harbor East Location. Plan your visit.

Investment

$3,800 

JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page

Faculty

https://carey.jhu.edu/uploads/executive_education/__alt_tag/COHEN%2C_Steven_3.jpg

STEVEN D. COHEN, PhD

Associate Professor and Faculty Director for Business Communication, Carey Business School

Dr. Steven Cohen is a leading expert on persuasive communication and effective presentation skills. A two-time author, he’s been featured in The Financial Times, Slate, and the BBC Radio documentary, “Churchill’s Secret Cabinet,” among other media. He holds a Ph.D. in communication from the University of Maryland and a master's degree in public policy from Harvard University. Before joining Carey Business School, he held strategic roles at Bank of America and IBM Global Business Services.

TAKE THE NEXT STEP

Register Today Request Information

Your Executive Education Experience

All courses include:
  • INDUSTRY-LEADING FACULTY
  • RESEARCH-DRIVEN RESULTS
  • PRACTICAL APPLICATIONS
  • COLLABORATIVE LEARNING
  • LIFELONG CONNECTIONS
  • CUSTOM SOLUTIONS