Persuasive techniques at your fingertips
In the business world, everything comes down to the ability to persuade. In order to succeed, your ideas and recommendations must be presented in the most effective way possible. Don't sell your ideas—or yourself—short.
Our Persuasive Communication course will teach you how to convince others to see things your way. Learn how to craft a compelling argument and make a strong case for your point of view. Collaborate with industry peers as you use persuasive techniques to develop a business proposal or product pitch. If you’re a professional who relies on your ability to influence and persuade others, this course is for you.
This course satisfies a requirement for the Executive Certificate in Business Communication.
- Professionals who routinely pitch ideas, projects, and proposals
- Rising managers looking to advance their careers
- Individuals looking to master sales techniques
- Explore the science of persuasive communication
- Identify the needs and concerns of your target audience
- Create convincing argument using logical and emotional appeals
- Build stronger relationships with colleagues and clients
- Convert business pitches into business wins
Locations may vary. Please check the registration details and your email for location. Plan your visit.
JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page.
STEVEN D. COHEN, PhD
ASSOCIATE PROFESSOR AND FACULTY DIRECTOR FOR BUSINESS COMMUNICATION, CAREY BUSINESS SCHOOL
Dr. Steven Cohen is a leading expert on persuasive communication and effective presentation skills. A two-time author, he’s been featured in The Financial Times, Slate, and the BBC Radio documentary, “Churchill’s Secret Cabinet,” among other media. He holds a Ph.D. in communication from the University of Maryland and a master's degree in public policy from Harvard University. Before joining Carey Business School, he held strategic roles at Bank of America and IBM Global Business Services.
ALEXA S. CHILCUTT, Phd
EXECUTIVE EDUCATION FACULTY, CAREY BUSINESS SCHOOL
Alexa S. Chilcutt, PhD is an award winning faculty member of the College of Communication and Information Sciences and Director of The Public Speaking Program at The University of Alabama. Dr. Chilcutt is an expert is public speaking, impression management, and leadership. Her research on organizational impression management and leadership communication has been published in Public Relations Journal, Journal of the American Dental Association, Academy of General Dentistry (AGD) Impact magazine, and MedEdPOR