Persuasive Communication

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Persuasive techniques at your fingertips. 

In the business world, everything comes down to the ability to persuade. In order to succeed, your ideas and recommendations must be presented in the most effective way possible. Don't sell your ideas—or yourself—short.

Our Persuasive Communication course will teach you how to convince others to see things your way. Learn to craft an argument that makes the best case for your point of view. Collaborate with industry peers as you apply the theories underlying the art of persuasion in developing a business proposal or product pitch. If you’re a professional who relies on your ability to influence and persuade others, this course is for you. 

Who this course is for:

  • Professionals who routinely pitch ideas, projects, and proposals
  • Rising managers looking to advance their careers
  • Individuals looking to master sales techniques

Outcomes:

  • Master the art of persuasive communication
  • Convert business pitches into business wins
  • Apply acquired communications techniques to all aspects of life

This course satisfies a requirement for the Executive Certificate in Business Communication

View Sample Course Agenda

Dates Offered

February 20 & 22-23, 2018 (9:00am-4:00pm)
Register NowDeadline: 02/13/2018
April 23-25, 2018 (9:00am-4:00pm)
Register NowDeadline: 04/16/2018
July 11-13, 2018 (9:00am-4:00pm)
Register NowDeadline: 07/04/2018
October 9-11, 2018 (9:00am-4:00pm)
Register NowDeadline: 10/02/2018

Tuition

$3,800 

JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page

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Located in the heart of Baltimore's thriving Harbor East neighborhood

  • All course materials included
  • Complimentary gourmet breakfast and lunch
  • Free covered parking

Faculty

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STEVEN D. COHEN

Assistant Professor and Academic Program Director for Executive Education, Johns Hopkins Carey Business School

Dr. Steven Cohen is a leading expert on persuasive communication and effective presentation skills. A two-time author, he’s been featured in The Financial Times, Slate, and the BBC Radio documentary, “Churchill’s Secret Cabinet,” among other media. He holds a Ph.D. in communication from the University of Maryland and a master's degree in public policy from Harvard University. Before joining Carey Business School, he held strategic roles at Bank of America and IBM Global Business Services.