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Management Competencies, Business Communication

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Master the art of persuasive business writing.

Written communication is a critical part of everyday professional life. Every email, memo, proposal, and report is an opportunity to impress your audience and advance your ideas. To ensure your messages have impact, you need proven techniques guided by research and experience.    

In our two-day Business Writing course, Dr. Steven Cohen, a renowned researcher and accomplished writer, will explore the essentials of effective writing. In individual and group exercises, he will offer practical techniques to write clearly and persuasively in any business setting. You will strengthen your ability to compose convincing emails and executive documents through personalized feedback on both your writing style and structure. Through guided writing prompts, you will discover how to use powerful anecdotes to communicate your ideas in a memorable way. 

This executive education course is for professionals in any industry and at any stage of their careers who want to master their persuasive business writing skills.

Program Details

Who Should Attend

  • Mid-level professionals who want to improve their business writing
  • New and experienced managers who often craft professional documents and present complex ideas
  • Content writers and marketers
  • Professionals who write web and promotional copy

What Will You Learn

  • Present your ideas clearly and persuasively through strong professional writing
  • Incorporate storytelling techniques to create compelling content
  • Convey complex information in a structured and effective manner

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Management Competencies, Business Communication

Asset 1 Core

Upcoming Dates

December 10-11, 2018 (9:00am-4:00pm)
Register NowDeadline: 12/02/2018
June 20-21, 2019 (9:00am-4:00pm)
Register NowDeadline: 06/12/2019

Location

All courses are held at the Johns Hopkins Carey Business School Harbor East Location. Plan your visit.

Investment

$3,200

JHU employees are eligible for 100% tuition remission. JHHS employees receive a 20% discount. For more information on discounts, registration, and cancellation policy, please visit our FAQ page

Faculty

https://carey.jhu.edu/uploads/executive_education/__alt_tag/COHEN%2C_Steven.jpg

STEVEN D. COHEN, PhD

ASSOCIATE PROFESSOR AND FACULTY DIRECTOR FOR BUSINESS COMMUNICATION, CAREY BUSINESS SCHOOL

Dr. Steven Cohen is a leading expert on persuasive communication and effective presentation skills. A two-time author, he’s been featured in The Financial Times, Slate, and the BBC Radio documentary, “Churchill’s Secret Cabinet,” among other media. He holds a Ph.D. in communication from the University of Maryland and a master's degree in public policy from Harvard University. Before joining Carey Business School, he held strategic roles at Bank of America and IBM Global Business Services.

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Your Executive Education Experience

All courses include:
  • INDUSTRY-LEADING FACULTY
  • RESEARCH-DRIVEN RESULTS
  • PRACTICAL APPLICATIONS
  • COLLABORATIVE LEARNING
  • LIFELONG CONNECTIONS
  • CUSTOM SOLUTIONS