What does the Carey Business School’s tagline “Business with Humanity in Mind,” Carey Career Development’s Core Competency Model, and fashion label Public School have in common? All are focused in some way on doing the right thing and encouraging others to do the same.
Let’s start with Public School, a fashion label, created by Dao-Yi Chow and Maxwell Osborne. The two men have found great success in the competitive fashion world, including two CFDA awards. What makes Public School intriguing is their WNL campaign. WNL stands for a few things:
- We Need Leaders
- When Nobody’s Looking
- Winners Never Lose
Here is a company that is talking about leadership, integrity (doing the right thing when no one is looking), and inspiring success in others. Likewise, the CDO Core Competency model stresses ethics and leadership as two of nine competencies that are necessary to be successful in a global job market. Similarly, Carey Business School was founded on the principle that business is not an end unto itself but a means for building a more successful society. Carey’s mission statement includes the following: “We create and share knowledge that shapes business practices while educating business leaders who will grow economies and societies, and are exemplary citizens.” Again, here is another organization stressing leadership and doing the right thing with the hopes that it will spread to something bigger and greater.
Students often ask us what trends we see in the business world. What insights can we offer about the future of business? Businesses are looking for candidates who are focused on doing the right thing. And, doing the right thing takes leadership. Maybe, among the list of qualifications on job descriptions, we will soon include “WNL.”