“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”
Amy Jo Martin
Have you heard of Art Basel? Art Basel consists of three main shows in Basel, Hong Kong, and Miami Beach. The shows highlight contemporary and modern art and bring together major art galleries, curators, and collectors.
Every year I see pictures and read commentary about what happened at Miami Beach Art Basel. This year, a piece of art by Fidia Falaschetti, an Italian artist in LA, particularly caught my eye. The art is an installation of security cameras color coded, labeled, and branded to reflect the major social media outlets: Facebook, Instagram, YouTube, Twitter, and Google.
I saw an image of this art and it hit me like a ton of bricks. Why do we use security cameras? To surveil; to carefully watch someone. If you think about it, just about anything can be captured on social media. Not only the good stuff can be announced via social media, but also the embarrassing, the career-halting, and reputation-killing stuff. Social media outlets and the owners attached to individual social media accounts are carefully watching us at all times. The stories are endless about young employees losing their jobs based on just one inappropriate or not well-thought-out post.
Are you thinking twice before clicking “post” or sharing a picture from last night’s party? Are you treating others on social media with the respect you would like others to show you? Remember: someone is always watching. And that someone may just be in the smartphone in the palm of your hand.
You are your brand 24/7, online and offline. Be sure the message is what future employers want to see.