Buzz Words …Just Don’t

Brad Shorr
Brad Shorr

Brad Shorr is the Director of Content Strategy at Straight North, an internet marketing agency near Chicago. His articles have appeared on Forbes, Moz, and Carol Roth.

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“150 Business Jargon Fixes” will help writers new to the business world develop a voice that connects with and influences business readers. It lists 150 overused, ambiguous and outright meaningless B2B words and phrases, along with suggested replacements far more likely to be understood by real business people.

Writing in the language of a genuine business professional helps readers relate to your content — be it product pages on the company website, sales collateral, white papers, email newsletters — and as a result, be more inclined to act on that content by inquiring, ordering or referring business.

Copywriters who churn out unconvincing, jargon-riddled business boilerplate are a dime a dozen, but if you have the talent to use words that generate leads and sales, you will stand out from the crowd and be highly sought after by growth-minded companies that appreciate the power of marketing.

My own career includes more than 25 years in sales and operations, from the trenches to executive management. This experience gave me an ear for the language of business. I hope “Jargon Fixes” helps you develop the same ear — in much, much less time! Thank you for reading it.

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